[{"at":"2013-10-25T00:00:00.000Z","feed":{"id":"5269b355fbb3252c6100484d","at":"2013-10-24T23:55:01.527Z"},"groups":["public"],"msg":"Christopher O'Donnell is Product Lead at HubSpot working on their new product, GetSignals.com.
","owner":{"id":"524bdb08e1faf5a479011812","name":"smokinghotcoffee"},"seq":123,"slug":"christopher-odonnell-explains-the-power-of-content-marketing-at-hubspot","tags":["content marketing"],"title":"Christopher O'Donnell explains the power of content marketing at HubSpot","tweet":{"id":""},"wistia":{"id":"kgkhbyldjx","name":"Cup123","type":"Video","created":"2013-09-24T05:58:15+00:00","updated":"2013-09-29T18:40:08+00:00","duration":3022,"hashed_id":"kgkhbyldjx","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://embed.wistia.com/deliveries/665e392f7a603da48d07716e526c39fb8123bebf.jpg?image_crop_resized=100x60","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/282b31ec3597f1fc74505679e36be2b17578beda.bin","width":1920,"height":1080,"fileSize":550463468,"contentType":"video/mp4","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/e8dd525dae73575b12c8fe99ba389aecccb7acf3.bin","width":640,"height":360,"fileSize":304711096,"contentType":"video/x-flv","type":"FlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/f91944f9ef28583eafff68a5140cd244ece28d89.bin","width":960,"height":540,"fileSize":491411771,"contentType":"video/x-flv","type":"MdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/7fb6da71a51f3300c7659b7cb2a691631da7bb83.bin","width":1280,"height":720,"fileSize":982419760,"contentType":"video/x-flv","type":"HdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/c207cc584c599eba0a411e44ed446484e8b42057.bin","width":1280,"height":720,"fileSize":792597906,"contentType":"video/mp4","type":"HdMp4VideoFile"},{"url":"http://embed.wistia.com/deliveries/5fef41a64a895efbb0d0290a8297a8e8ffdfb190.bin","width":640,"height":360,"fileSize":341099395,"contentType":"video/mp4","type":"IphoneVideoFile"},{"url":"http://embed.wistia.com/deliveries/665e392f7a603da48d07716e526c39fb8123bebf.bin","width":1920,"height":1080,"fileSize":216503,"contentType":"image/jpeg","type":"StillImageFile"}],"embedCode":""},"wistiaAudio":{"id":"xv4zl3byqg","name":"Cup123","type":"Audio","created":"2013-10-25T00:03:47+00:00","updated":"2013-10-25T00:05:55+00:00","duration":3022,"hashed_id":"xv4zl3byqg","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://fast.wistia.com/assets/images/mimes/audio/mpeg_100x60.gif","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/0d33fc9ecdf3f3fd37f37a3662cf99654532fc42.bin","fileSize":36495197,"contentType":"audio/mpeg","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/56d67ab1fc50ba724ece8e18fb2849fbf9ff850a.bin","fileSize":48358212,"contentType":"audio/mpeg","type":"Mp3AudioFile"}],"embedCode":""},"youtube":{"id":""},"id":"5269b355fbb3252c6100484c"},{"at":"2013-10-22T18:25:00.000Z","feed":{"id":"5266c107fbb3252c6100091d","at":"2013-10-22T18:16:39.235Z"},"groups":["public"],"msg":"From NYC, Jeff Gothelf joins us to chat about product development practices and his book Lean UX.  Keeping the customer at the center of the process helps you base product decisions on behavioral data instead of just intuition. 
","owner":{"id":"524bdb08e1faf5a479011812","name":"smokinghotcoffee"},"seq":122,"slug":"jeff-gothelf-is-empowering-businesses-with-lean-ux-to-build-better-products-faster","tags":["lean","product development","NYC"],"title":"Jeff Gothelf is empowering businesses with Lean UX to build better products faster","tweet":{"id":""},"wistia":{"id":"4i0h8mka0x","name":"Cup122","type":"Video","created":"2013-09-21T01:02:59+00:00","updated":"2013-10-22T18:13:13+00:00","duration":2573,"hashed_id":"4i0h8mka0x","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://embed.wistia.com/deliveries/dfe379669055a0a96083134e5f8d37dcbf0fcd3b.jpg?image_crop_resized=100x60&video_still_time=1286","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/dfe379669055a0a96083134e5f8d37dcbf0fcd3b.bin","width":1920,"height":1080,"fileSize":469298039,"contentType":"video/mp4","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/e547d4f62d24b36fc0e3db55e04cb4e7dc0577b8.bin","width":640,"height":360,"fileSize":257713318,"contentType":"video/x-flv","type":"FlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/a6aa94a9e46ead10b63c8726d0d82d84e23cfc5b.bin","width":960,"height":540,"fileSize":419025263,"contentType":"video/x-flv","type":"MdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/a10aec9804b35b1c0df1d5c960db6f010a72fb29.bin","width":1280,"height":720,"fileSize":837164464,"contentType":"video/x-flv","type":"HdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/95f0d45c2edae9e1b2a2699052cd0c94f1d6ff3a.bin","width":1280,"height":720,"fileSize":675390756,"contentType":"video/mp4","type":"HdMp4VideoFile"},{"url":"http://embed.wistia.com/deliveries/25789dbba6082155386005fb08ab73014d6b3e3c.bin","width":640,"height":360,"fileSize":288665477,"contentType":"video/mp4","type":"IphoneVideoFile"}],"embedCode":""},"wistiaAudio":{"id":"c6zxt57prb","name":"Cup122","type":"Audio","created":"2013-10-22T18:23:25+00:00","updated":"2013-10-22T18:25:16+00:00","duration":2573,"hashed_id":"c6zxt57prb","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://fast.wistia.com/assets/images/mimes/audio/mpeg_100x60.gif","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/fd5d39783487dc59fc152f8e726905edafc4de28.bin","fileSize":31001130,"contentType":"audio/mpeg","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/fa67a3e0af2f8a803086c973eb0d7dca6343b175.bin","fileSize":41176429,"contentType":"audio/mpeg","type":"Mp3AudioFile"}],"embedCode":""},"youtube":{"id":""},"id":"5266c107fbb3252c6100091c"},{"at":"2013-10-17T18:15:00.000Z","feed":{"id":"525f2173810eacce7000b498","at":"2013-10-16T23:29:55.640Z"},"groups":["public"],"msg":"Stuart Landesberg, founder and CEO of ePantry, joins us to shares his entrepreneurial journey that inspired him to start his household supplies subscription service.","owner":{"id":"524bdb08e1faf5a479011812","name":"smokinghotcoffee"},"seq":121,"slug":"stuart-landesberg-has-made-buying-household-cleaning-supplies-fun-and-easy-with-epantry","tags":["subscription","ecommerce"],"title":"Stuart Landesberg has made buying household cleaning supplies fun and easy with ePantry","tweet":{"id":""},"wistia":{"id":"4mu8vz85nr","name":"Cup121","type":"Video","created":"2013-09-21T21:06:20+00:00","updated":"2013-09-28T04:16:20+00:00","duration":3089,"hashed_id":"4mu8vz85nr","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://embed.wistia.com/deliveries/f183c7ccdff4606726b50db66323d7d7f9208968.jpg?image_crop_resized=100x60","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/904f59d2998c5698e7577fbd8b7f9e185a1b6cf4.bin","width":1920,"height":1080,"fileSize":548128620,"contentType":"video/mp4","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/2a549d2a6d2b3fdf5e7632ef6e7a52b244560577.bin","width":640,"height":360,"fileSize":309056580,"contentType":"video/x-flv","type":"FlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/88ff1fdc89cf7daba8ba15a364fcd205587c681c.bin","width":960,"height":540,"fileSize":500725641,"contentType":"video/x-flv","type":"MdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/8f410ddebe1a0a80605a8b7c2ffa4ed7a0c730ae.bin","width":1280,"height":720,"fileSize":1001515757,"contentType":"video/x-flv","type":"HdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/4e1ff463e25ceb6f3f3c9c04f72c291996ecacab.bin","width":1280,"height":720,"fileSize":808441168,"contentType":"video/mp4","type":"HdMp4VideoFile"},{"url":"http://embed.wistia.com/deliveries/4d70e228923071105aa79208510d39fa2ee49fa0.bin","width":640,"height":360,"fileSize":346126788,"contentType":"video/mp4","type":"IphoneVideoFile"},{"url":"http://embed.wistia.com/deliveries/f183c7ccdff4606726b50db66323d7d7f9208968.bin","width":1280,"height":720,"fileSize":94738,"contentType":"image/jpeg","type":"StillImageFile"}],"embedCode":""},"wistiaAudio":{"id":"hl6ly8c5i9","name":"Cup121","type":"Audio","created":"2013-10-16T23:32:18+00:00","updated":"2013-10-16T23:35:00+00:00","duration":3089,"hashed_id":"hl6ly8c5i9","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://fast.wistia.com/assets/images/mimes/audio/mpeg_100x60.gif","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/9d3cd1fa691bbed3de1fb6bd51862bf84b4f247a.bin","fileSize":37177810,"contentType":"audio/mpeg","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/1f8176b3d343faaa3ac6798578ea3fd5f267fe8c.bin","fileSize":49430710,"contentType":"audio/mpeg","type":"Mp3AudioFile"}],"embedCode":""},"youtube":{"id":""},"id":"525f2173810eacce7000b497"},{"at":"2013-10-15T23:35:00.000Z","feed":{"id":"525dd144810eacce7000993c","at":"2013-10-15T23:35:32.884Z"},"groups":["public"],"msg":"Porter Gale joins us today to share her experiences that inspired her to write \"Your Network Is Your Net Worth\".","owner":{"id":"524bdb08e1faf5a479011812","name":"smokinghotcoffee"},"seq":120,"slug":"porter-gale-tells-us-how-to-make-the-relationships-to-launch-your-business","tags":["strategic partnership"],"title":"Porter Gale tells us how to make the relationships to launch your business","tweet":{"id":"390261160190414848"},"wistia":{"id":"wwpi8ly7xd","name":"Cup120","type":"Video","created":"2013-09-19T05:53:26+00:00","updated":"2013-09-29T18:51:33+00:00","duration":1897,"hashed_id":"wwpi8ly7xd","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://embed.wistia.com/deliveries/f0e3e3c152e9b41d86ac3d447a4d16890086e9ab.jpg?image_crop_resized=100x60","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/0dd0b9c73741d6ad810871ca039ac1633a05057f.bin","width":1920,"height":1080,"fileSize":346675891,"contentType":"video/mp4","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/7c0151db4f750a6089d800d213879da282bec2d7.bin","width":640,"height":360,"fileSize":190253315,"contentType":"video/x-flv","type":"FlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/f308f21e8bcb503fc8999ef4a376776c59f3b45c.bin","width":960,"height":540,"fileSize":308998861,"contentType":"video/x-flv","type":"MdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/5f11b6aa42b374dea20da4e26591667f03e0b9d8.bin","width":1280,"height":720,"fileSize":617396740,"contentType":"video/x-flv","type":"HdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/86e8fbadc876012cf0d5fc12274896c5a5e989c6.bin","width":1280,"height":720,"fileSize":498106797,"contentType":"video/mp4","type":"HdMp4VideoFile"},{"url":"http://embed.wistia.com/deliveries/21713e935b62b9edd470bdf4b64b6c65a202c275.bin","width":640,"height":360,"fileSize":213108859,"contentType":"video/mp4","type":"IphoneVideoFile"},{"url":"http://embed.wistia.com/deliveries/f0e3e3c152e9b41d86ac3d447a4d16890086e9ab.bin","width":1280,"height":720,"fileSize":106292,"contentType":"image/jpeg","type":"StillImageFile"}],"embedCode":""},"wistiaAudio":{"id":"ri6v9kx2rz","name":"Cup120","type":"Audio","created":"2013-10-15T23:36:43+00:00","updated":"2013-10-15T23:38:05+00:00","duration":1897,"hashed_id":"ri6v9kx2rz","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://fast.wistia.com/assets/images/mimes/audio/mpeg_100x60.gif","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/39ab1d6cf30682c37ed45af59d7f664664599017.bin","fileSize":22885743,"contentType":"audio/mpeg","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/4bb425c3f0e90d6f4e012b343b6ddb5828b3c977.bin","fileSize":30359220,"contentType":"audio/mpeg","type":"Mp3AudioFile"}],"embedCode":""},"youtube":{"id":""},"id":"525dd144810eacce7000993b"},{"at":"2013-10-10T18:20:00.000Z","feed":{"id":"5256efe0d8eadee423006fb0","at":"2013-10-10T18:20:16.366Z"},"groups":["public"],"msg":"Matthew Prince joins us from Boston to share his startup story, building CloudFlare.  Beginning with his experience working on Project Honeypot, Matthew understood the pain of web administrators.  While it's easy to setup a web server, it's much harder to protect security and retain performance.  At first they thought about building a server hardware solution, but eventually realized they could build it with software.  We chat about their marketing thought process that's brought such success to CloudFlare.","owner":{"id":"524bdb08e1faf5a479011812","name":"smokinghotcoffee"},"seq":119,"slug":"matthew-prince-evolved-his-school-business-plan-project-into-internet-supercharger-cloudflare","tags":["hosting","marketing","Boston","cdn"],"title":"Matthew Prince evolved his school business plan project into internet supercharger CloudFlare","tweet":{"id":""},"wistia":{"id":"bb87du30kv","name":"Cup119","type":"Video","created":"2013-09-19T05:15:20+00:00","updated":"2013-09-29T18:47:35+00:00","duration":4020,"hashed_id":"bb87du30kv","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://embed.wistia.com/deliveries/9c8c1c19bca21ebbd800a47d1f154a193a823b8d.jpg?image_crop_resized=100x60","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/783f13fb3c68ab738804173e04eb97f3c5af8299.bin","width":1920,"height":1080,"fileSize":739367696,"contentType":"video/mp4","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/5049af331f8feffddd737d2897893d5f792e65ec.bin","width":640,"height":360,"fileSize":409108635,"contentType":"video/x-flv","type":"FlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/b6acd61dc73971e4e29e812c089f95f9be7ee3ed.bin","width":960,"height":540,"fileSize":661391315,"contentType":"video/x-flv","type":"MdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/2914c3cb0851009b848a40a99907c53708f02719.bin","width":1280,"height":720,"fileSize":1320415835,"contentType":"video/x-flv","type":"HdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/5d4d3cd91f58c1a059cde6eeff20cb03f8aed68b.bin","width":1280,"height":720,"fileSize":1065461950,"contentType":"video/mp4","type":"HdMp4VideoFile"},{"url":"http://embed.wistia.com/deliveries/933535a9025a919021febe1768d33d5f59e801d1.bin","width":640,"height":360,"fileSize":457831854,"contentType":"video/mp4","type":"IphoneVideoFile"},{"url":"http://embed.wistia.com/deliveries/9c8c1c19bca21ebbd800a47d1f154a193a823b8d.bin","width":1280,"height":720,"fileSize":93964,"contentType":"image/jpeg","type":"StillImageFile"}],"embedCode":""},"wistiaAudio":{"id":"nwwluu4udy","name":"Cup119","type":"Audio","created":"2013-10-10T18:23:40+00:00","updated":"2013-10-10T18:26:47+00:00","duration":4020,"hashed_id":"nwwluu4udy","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://fast.wistia.com/assets/images/mimes/audio/mpeg_100x60.gif","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/dae2d2fa380d41d8c9bbf15b0aee4fbfdc5dfb64.bin","fileSize":48759107,"contentType":"audio/mpeg","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/3a889b52ac15830c9f8d14a420399b7cd7875be5.bin","fileSize":64873470,"contentType":"audio/mpeg","type":"Mp3AudioFile"}],"embedCode":""},"youtube":{"id":""},"id":"5256efe0d8eadee423006faf"},{"at":"2013-10-09T20:00:00.000Z","feed":{"id":"5255b5b5834305c711005f8c","at":"2013-10-09T19:59:49.134Z"},"groups":["public"],"msg":"Entrepreneur and Angel Investor Brian Balfour joins us today to impart his knowledge of growth strategy.

There's no single growth hack, and a shotgun approach won't get you far.  Taking a scientific approach and having a hypothesis forces you to analyse your results for learning and not just success or failure.","owner":{"id":"524bdb08e1faf5a479011812","name":"smokinghotcoffee"},"seq":118,"slug":"brian-balfour-teaches-us-how-to-think-about-growth-hacking-for-your-startup","tags":["growth","marketing"],"title":"Brian Balfour teaches us how to think about growth hacking for your startup","tweet":{"id":""},"wistia":{"id":"02wt9rx5dq","name":"Cup118","type":"Video","created":"2013-09-18T10:41:37+00:00","updated":"2013-10-03T19:38:41+00:00","duration":3148,"hashed_id":"02wt9rx5dq","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://embed.wistia.com/deliveries/40db98c1ba6a70314fa4494c3fe0cf4e195b1efa.jpg?image_crop_resized=100x60","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/d80deca7f09f35efc17b4acd5acf9d2c405aa563.bin","width":1920,"height":1080,"fileSize":575397714,"contentType":"video/mp4","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/f612a2630b78b57a34be530f716db0bd1c141933.bin","width":640,"height":360,"fileSize":317124746,"contentType":"video/x-flv","type":"FlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/e41e554b81f744ae7b6e76f44ac1869fcf04e236.bin","width":960,"height":540,"fileSize":513250294,"contentType":"video/x-flv","type":"MdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/c905120d4ab606e460c0cf64e5713f5af6b7287c.bin","width":1280,"height":720,"fileSize":1025048816,"contentType":"video/x-flv","type":"HdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/b784605cddfa9afba829a6b2528873e1d9e0320a.bin","width":1280,"height":720,"fileSize":827052847,"contentType":"video/mp4","type":"HdMp4VideoFile"},{"url":"http://embed.wistia.com/deliveries/2d9a2b1f47389559b3a64dd5bee5018e39b4ff95.bin","width":640,"height":360,"fileSize":354956368,"contentType":"video/mp4","type":"IphoneVideoFile"},{"url":"http://embed.wistia.com/deliveries/40db98c1ba6a70314fa4494c3fe0cf4e195b1efa.bin","width":1280,"height":720,"fileSize":120945,"contentType":"image/jpeg","type":"StillImageFile"}],"embedCode":""},"wistiaAudio":{"id":"znhehjtadv","name":"Cup118","type":"Audio","created":"2013-10-09T20:04:41+00:00","updated":"2013-10-09T20:07:29+00:00","duration":3148,"hashed_id":"znhehjtadv","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://fast.wistia.com/assets/images/mimes/audio/mpeg_100x60.gif","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/95170ef7abc08750cf5bc3b9325ba74997e90124.bin","fileSize":37918088,"contentType":"audio/mpeg","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/38adee75cb6dd790dbe9982c8df6684dfd43c889.bin","fileSize":50382809,"contentType":"audio/mpeg","type":"Mp3AudioFile"}],"embedCode":""},"youtube":{"id":""},"id":"5255b5b5834305c711005f8b"},{"at":"2013-10-08T21:30:00.000Z","feed":{"id":"5252f4e01891c87a1100d907","at":"2013-10-07T17:52:32.352Z"},"groups":["public"],"msg":"Jason Shah is a product guru, with experience working at Yammer and building products like INeedAPencil.com.  He shares with us what he's learned building the mobile analytics product HeatData.","owner":{"id":"524bdb08e1faf5a479011812","name":"smokinghotcoffee"},"seq":117,"slug":"jason-shah-found-what-is-missing-from-mobile-apps-analytics--touch-and-swipe-data","tags":["SaaS","analytics"],"title":"Jason Shah found what was missing from mobile apps analytics - touch and swipe data","tweet":{"id":""},"wistia":{"id":"02rhlz3h97","name":"Cup117","type":"Video","created":"2013-09-18T00:00:43+00:00","updated":"2013-10-08T21:53:17+00:00","duration":2815,"hashed_id":"02rhlz3h97","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://embed.wistia.com/deliveries/be7660c594806d5a4be01d6a75822879287d0f71.jpg?image_crop_resized=100x60&video_still_time=1407","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/be7660c594806d5a4be01d6a75822879287d0f71.bin","width":1920,"height":1080,"fileSize":513563209,"contentType":"video/mp4","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/bbde6a2daa456a953fa3d042f5c3e2a7089342d4.bin","width":640,"height":360,"fileSize":282568626,"contentType":"video/x-flv","type":"FlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/ee2b5757bcbc14051f70b5cf3d3bddae8b962df5.bin","width":960,"height":540,"fileSize":458548583,"contentType":"video/x-flv","type":"MdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/7cac2651ac07e0a0130e6d04209d8c27a65acffa.bin","width":1280,"height":720,"fileSize":915962046,"contentType":"video/x-flv","type":"HdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/442c27e8c285e4884db18aa20853e446be84ce7f.bin","width":1280,"height":720,"fileSize":738970407,"contentType":"video/mp4","type":"HdMp4VideoFile"},{"url":"http://embed.wistia.com/deliveries/6bfb290fcb996733f466b0663e987a0494d426f7.bin","width":640,"height":360,"fileSize":316413078,"contentType":"video/mp4","type":"IphoneVideoFile"}],"embedCode":""},"wistiaAudio":{"id":"evrae0bb80","name":"Cup117","type":"Audio","created":"2013-10-07T17:58:45+00:00","updated":"2013-10-07T17:58:46+00:00","duration":2819,"hashed_id":"evrae0bb80","description":"","progress":0.88,"status":"processing","thumbnail":{"url":"http://fast.wistia.com/assets/images/mimes/audio/mpeg_100x60.gif","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/c08fddb2e1869370aa087bb1b871d6502004a32c.bin","fileSize":33878883,"contentType":"audio/mpeg","type":"OriginalFile"}]},"youtube":{"id":""},"id":"5252f4e01891c87a1100d906"},{"at":"2013-10-07T17:45:00.000Z","feed":{"id":"5252f09d1891c87a1100d414","at":"2013-10-07T17:34:21.055Z"},"groups":["public"],"msg":"Josh Isaak is founder of MySky and student of The Foundation.  He shares his journey as an entrepreneur with us.  We chat about the fear and challenges that an entrepreneur face, and how to take that first difficult step - talking to your customers.","owner":{"id":"524bdb08e1faf5a479011812","name":"smokinghotcoffee"},"seq":116,"slug":"josh-isaak-is-solving-for-the-pain-in-customer-management-with-mysky","tags":["SaaS","The Foundation"],"title":"Josh Isaak is solving for the pain in customer management with MySky","tweet":{"id":"387272992482660352"},"wistia":{"id":"58wbvz7j9d","name":"Cup116","type":"Video","created":"2013-09-14T05:33:53+00:00","updated":"2013-10-03T19:32:33+00:00","duration":3600,"hashed_id":"58wbvz7j9d","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://embed.wistia.com/deliveries/69e3d831eae54f75d2478b4cfd5e993096999b7f.jpg?image_crop_resized=100x60","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/1ff67f5e71e1aee07f90845e10d417566bf6e365.bin","width":1920,"height":1080,"fileSize":652877438,"contentType":"video/mp4","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/923259113d76144cfc68f71c6402ffb08712afc0.bin","width":640,"height":360,"fileSize":361704217,"contentType":"video/x-flv","type":"FlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/87ddda93666ce28661945d672b15f4634793522d.bin","width":960,"height":540,"fileSize":588316940,"contentType":"video/x-flv","type":"MdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/586c425300d7f03162ed0829dc332ddc0e82d604.bin","width":1280,"height":720,"fileSize":1176694013,"contentType":"video/x-flv","type":"HdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/9e16f8efbb5f1af114b54e084717faeccdaaa391.bin","width":1280,"height":720,"fileSize":949114599,"contentType":"video/mp4","type":"HdMp4VideoFile"},{"url":"http://embed.wistia.com/deliveries/fef5bcdea0d2184a1ae716f9c84fd651f8d988be.bin","width":640,"height":360,"fileSize":405172518,"contentType":"video/mp4","type":"IphoneVideoFile"},{"url":"http://embed.wistia.com/deliveries/69e3d831eae54f75d2478b4cfd5e993096999b7f.bin","width":1280,"height":720,"fileSize":113690,"contentType":"image/jpeg","type":"StillImageFile"}],"embedCode":""},"wistiaAudio":{"id":"n8kkusf48h","name":"Cup116","type":"Audio","created":"2013-10-07T17:39:08+00:00","updated":"2013-10-07T17:41:44+00:00","duration":3600,"hashed_id":"n8kkusf48h","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://fast.wistia.com/assets/images/mimes/audio/mpeg_100x60.gif","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/8e8cfc49e5de86a3de4301e70d48dc8e8c299257.bin","fileSize":43582741,"contentType":"audio/mpeg","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/c70c7294176d1e4f85cecb17f3c35384b623d79b.bin","fileSize":57945356,"contentType":"audio/mpeg","type":"Mp3AudioFile"}],"embedCode":""},"youtube":{"id":""},"id":"5252f09d1891c87a1100d413"},{"at":"2013-10-03T19:30:00.000Z","feed":{"id":"524dc5dde1faf5a479017895","at":"2013-10-03T19:30:37.832Z"},"groups":["public"],"msg":"Carl Mattiola is another student of The Foundation who shares his entrepreneurial journey with us.  He tells us what his inspiration was for starting ClinicMetrics and how he's been able to find his first customers.  
","owner":{"id":"524bdb08e1faf5a479011812","name":"smokinghotcoffee"},"seq":115,"slug":"learn-how-carl-mattiola-has-found-and-is-solving-the-pain-for-physical-therapy-practices-with-clinicmetrics","tags":["SaaS","The Foundation"],"title":"Learn how Carl Mattiola has found and is solving the pain for physical therapy practices with ClinicMetrics","tweet":{"id":"385854606427045888"},"wistia":{"id":"bavbivtof0","name":"Cup115","type":"Video","created":"2013-09-14T07:28:49+00:00","updated":"2013-09-28T03:37:23+00:00","duration":4560,"hashed_id":"bavbivtof0","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://embed.wistia.com/deliveries/ac69413fc0e233dee5f1d753102b64ba2c184dca.jpg?image_crop_resized=100x60","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/abba429482ab829e2589fa8b8b5aa55ff72f7bc3.bin","width":1920,"height":1080,"fileSize":830713070,"contentType":"video/mp4","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/7fb6f63e966636c33e6b5e0730932f10db8495b5.bin","width":640,"height":360,"fileSize":459973725,"contentType":"video/x-flv","type":"FlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/ec88724582890e411a5969ec766d41201ec15e29.bin","width":960,"height":540,"fileSize":750619539,"contentType":"video/x-flv","type":"MdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/51d8e274f415aa6368941eccf65e264994e6b05d.bin","width":1280,"height":720,"fileSize":1500837250,"contentType":"video/x-flv","type":"HdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/3da7eb0da742e83da8b1a62ecf47dc6e268ed78e.bin","width":1280,"height":720,"fileSize":1210611328,"contentType":"video/mp4","type":"HdMp4VideoFile"},{"url":"http://embed.wistia.com/deliveries/3a326f6e98470f1189262c60888f4308c45fa1e7.bin","width":640,"height":360,"fileSize":515021855,"contentType":"video/mp4","type":"IphoneVideoFile"},{"url":"http://embed.wistia.com/deliveries/ac69413fc0e233dee5f1d753102b64ba2c184dca.bin","width":1280,"height":720,"fileSize":102964,"contentType":"image/jpeg","type":"StillImageFile"}],"embedCode":""},"wistiaAudio":{"id":"cgx28b3b8b","name":"Cup115","type":"Audio","created":"2013-10-04T02:00:14+00:00","updated":"2013-10-04T02:03:29+00:00","duration":4560,"hashed_id":"cgx28b3b8b","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://fast.wistia.com/assets/images/mimes/audio/mpeg_100x60.gif","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/496f4861c09bb313f2e1e085ef22f480a440c505.bin","fileSize":55529344,"contentType":"audio/mpeg","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/c8a4f554bd8cbfda7b73b8eceb7ca065cdb86658.bin","fileSize":73888448,"contentType":"audio/mpeg","type":"Mp3AudioFile"}],"embedCode":""},"youtube":{"id":""},"id":"524dc5dde1faf5a479017894"},{"at":"2013-10-02T19:30:00.000Z","feed":{"id":"52322534f2a8fe2f44006a65","at":"2013-09-12T20:33:56.735Z"},"groups":["public"],"msg":"Today we chat with Geordie Wardman, founder of Guest Retain and student of The Foundation. We ask Geordie how he was able to start his SaaS from Mexico and what he learned during his time as a student.
","owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"seq":114,"slug":"geordie-wardman-founder-of-guest-retain","tags":["SaaS","The Foundation"],"title":"Online reputation is critical for businesses. Geordie Wardman, founder of Guest Retain is solving the complaint problem for the hotel industry.","tweet":{"id":""},"wistia":{"id":"cmzwcb0c25","name":"Cup114","type":"Video","created":"2013-09-13T14:12:22+00:00","updated":"2013-09-27T23:11:22+00:00","duration":2952,"hashed_id":"cmzwcb0c25","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://embed.wistia.com/deliveries/2f1d9ea87059c8ed3f523c4d97c267376756a307.jpg?image_crop_resized=100x60","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/141475875936b4db4a04e7074870a1c94112fbf4.bin","width":1920,"height":1080,"fileSize":535433897,"contentType":"video/mp4","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/e1822a03d5a65b3c04400e4e39e67acc1481ed03.bin","width":640,"height":360,"fileSize":295709164,"contentType":"video/x-flv","type":"FlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/782daa5d652f3ae32a6695a7e5fc2234944b9d14.bin","width":960,"height":540,"fileSize":479958506,"contentType":"video/x-flv","type":"MdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/6e75bd8c127b31efe9f84849f759c36e4d2b4089.bin","width":1280,"height":720,"fileSize":959782423,"contentType":"video/x-flv","type":"HdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/358b5e451676404fc6e1e820911f9dc6af7f67fd.bin","width":1280,"height":720,"fileSize":774298701,"contentType":"video/mp4","type":"HdMp4VideoFile"},{"url":"http://embed.wistia.com/deliveries/c8285cc9ec1a2ccf48df53b2110ec776ebb9a20a.bin","width":640,"height":360,"fileSize":331259636,"contentType":"video/mp4","type":"IphoneVideoFile"},{"url":"http://embed.wistia.com/deliveries/2f1d9ea87059c8ed3f523c4d97c267376756a307.bin","width":1280,"height":720,"fileSize":97542,"contentType":"image/jpeg","type":"StillImageFile"}],"embedCode":""},"wistiaAudio":{"id":"wfq0jrryhh","name":"Cup114","type":"Audio","created":"2013-10-04T02:02:31+00:00","updated":"2013-10-04T02:04:39+00:00","duration":2953,"hashed_id":"wfq0jrryhh","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://fast.wistia.com/assets/images/mimes/audio/mpeg_100x60.gif","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/9ecdb0ba234616327383f0a79080c98a96506c97.bin","fileSize":35544987,"contentType":"audio/mpeg","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/aaa065274457620c14c8519fa6aae49d11b04427.bin","fileSize":47249856,"contentType":"audio/mpeg","type":"Mp3AudioFile"}],"embedCode":""},"youtube":{"id":""},"id":"52322534f2a8fe2f44006a64"},{"at":"2013-10-01T18:00:00.000Z","feed":{"id":"5230f49070f7fbec2d008df1","at":"2013-09-11T22:54:08.317Z"},"groups":["public"],"msg":"
Today we chat with Esther de Boer, a friend and student of Andy & Dane at The Foundation. We ask how she was able to validate her SaaS product, and why she decided to create ShootZilla. As a photographer by trade, Esther didn't need to be a programmer to find out if she could get customers.


","owner":{"id":"4fb335019e04553423000007","name":"@comster"},"seq":113,"slug":"esther-found-the-pain-for-wedding-photographers-and-is-removing-stress-with-shootzilla","tags":["SaaS","The Foundation"],"title":"Esther found the pain for wedding photographers and is removing stress with ShootZilla","tweet":{"id":""},"wistia":{"id":"dnv9izyff2","name":"cup113","type":"Video","created":"2013-09-12T17:35:13+00:00","updated":"2013-09-26T22:40:29+00:00","duration":2655,"hashed_id":"dnv9izyff2","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://embed.wistia.com/deliveries/e82e9d29d064446e0438e3317c9317c33c42c4e7.jpg?image_crop_resized=100x60","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/cdffa575b649213b51b9bb3b4bed557bcc87b44b.bin","width":1920,"height":1080,"fileSize":487037439,"contentType":"video/mp4","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/954595b3dad4f34df9813bd5b82f3973bcb2edf3.bin","width":640,"height":360,"fileSize":268804260,"contentType":"video/x-flv","type":"FlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/772bb6eaea9c9b2b87282677554eda8ed846f55c.bin","width":960,"height":540,"fileSize":432659927,"contentType":"video/x-flv","type":"MdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/87a2beabb8f0d6e25520370c5f1311001787ebc1.bin","width":1280,"height":720,"fileSize":864018496,"contentType":"video/x-flv","type":"HdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/3fc59bd9cd8c671153f2ba957bbcf21b009f7ba2.bin","width":1280,"height":720,"fileSize":697193773,"contentType":"video/mp4","type":"HdMp4VideoFile"},{"url":"http://embed.wistia.com/deliveries/da9df41be2ad6ac83fc746e367fd1d5011d0e8bc.bin","width":640,"height":360,"fileSize":300827247,"contentType":"video/mp4","type":"IphoneVideoFile"},{"url":"http://embed.wistia.com/deliveries/e82e9d29d064446e0438e3317c9317c33c42c4e7.bin","width":1280,"height":720,"fileSize":100550,"contentType":"image/jpeg","type":"StillImageFile"}],"embedCode":""},"wistiaAudio":{"id":"icriwznqur","name":"Cup113","type":"Audio","created":"2013-10-04T02:04:31+00:00","updated":"2013-10-04T02:06:19+00:00","duration":2655,"hashed_id":"icriwznqur","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://fast.wistia.com/assets/images/mimes/audio/mpeg_100x60.gif","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/486f1a61d92a9424eaa1cb83f044c6216ccb9d70.bin","fileSize":31980342,"contentType":"audio/mpeg","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/00e1f40685fa55492e20fc8bafefaa235b8441fd.bin","fileSize":42493005,"contentType":"audio/mpeg","type":"Mp3AudioFile"}],"embedCode":""},"youtube":{"id":""},"id":"5230f49070f7fbec2d008df0"},{"at":"2013-09-30T22:00:00.000Z","feed":{"id":"522f8c258c693fdf7b00b1a3","at":"2013-09-10T21:16:21.145Z"},"groups":["public"],"msg":"Today we chat with David Spinks, co-founder of Feast.  He's a long time community builder, and now a CEO. We talk about his motivation behind Feast, \"a school to help normal people become more comfortable in the kitchen\".

As an expert community manager, David explains to us how he brings his customers together with their common experiences, and in this case, desire to learn to cook. He's already been able to get real paying customers for Feast, collected real world feedback and quickly iterating the next version of the product.
","owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"seq":112,"slug":"500-startups-veteran-david-spinks-is-leveraging-the-power-of-daily-email-to-build-a-massive-community-of-foodies","tags":["education","500 startups"],"title":"500 startups veteran David Spinks is leveraging the power of daily email to build a massive community of foodies","tweet":{"id":"384800507359150080"},"wistia":{"id":"uvu4guf37y","name":"Cup112","type":"Video","created":"2013-09-11T00:44:16+00:00","updated":"2013-10-01T19:10:04+00:00","duration":3277,"hashed_id":"uvu4guf37y","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://embed.wistia.com/deliveries/84e124718f951da5fc40c6a8eaf3abfeaa4d5591.jpg?image_crop_resized=100x60","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/5630f93717130af4a563ef48767d47c7d674ab34.bin","width":1920,"height":1080,"fileSize":600434444,"contentType":"video/mp4","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/165583cd96bbbf05d2fc9203ade197d95188c524.bin","width":640,"height":360,"fileSize":336162054,"contentType":"video/x-flv","type":"FlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/d7c1615b057eb73303d1112b89730c65992e8ec0.bin","width":960,"height":540,"fileSize":532704616,"contentType":"video/x-flv","type":"MdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/63cc6c66b492d05a5864ef1dcf2b3ae1e4a2e835.bin","width":1280,"height":720,"fileSize":1064310952,"contentType":"video/x-flv","type":"HdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/d4fe4deeb70937d06c97372bf76cde9d3318d059.bin","width":1280,"height":720,"fileSize":859440281,"contentType":"video/mp4","type":"HdMp4VideoFile"},{"url":"http://embed.wistia.com/deliveries/513c1b46a6ea11bba02f46cd3ccec02b07d3d3d3.bin","width":640,"height":360,"fileSize":375998628,"contentType":"video/mp4","type":"IphoneVideoFile"},{"url":"http://embed.wistia.com/deliveries/84e124718f951da5fc40c6a8eaf3abfeaa4d5591.bin","width":1280,"height":720,"fileSize":140248,"contentType":"image/jpeg","type":"StillImageFile"}],"embedCode":""},"wistiaAudio":{"id":"ycfsb5dtgv","name":"Cup112","type":"Audio","created":"2013-10-04T02:07:00+00:00","updated":"2013-10-04T02:09:21+00:00","duration":3277,"hashed_id":"ycfsb5dtgv","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://fast.wistia.com/assets/images/mimes/audio/mpeg_100x60.gif","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/8617f39544edd2eeed93eacea3b9e3e86fec46c0.bin","fileSize":39483143,"contentType":"audio/mpeg","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/f344e973053985d83b9d8ba48a32917db02a4cf3.bin","fileSize":52443800,"contentType":"audio/mpeg","type":"Mp3AudioFile"}],"embedCode":""},"youtube":{"id":""},"id":"522f8c258c693fdf7b00b1a2"},{"at":"2013-09-30T18:30:00.000Z","feed":{"id":"522e36aa8c693fdf7b0072b0","at":"2013-09-09T20:59:22.931Z"},"groups":["public"],"msg":"Today we are pleased to interview CEO and founder of Zirtual.com, Maren Kate Donovan. Thanks to Maren, our audience has exclusive invite to check out Zirtual using this link: http://mbsy.co/cmq .
","owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"seq":111,"slug":"interview-ceo--maren-kate-donovan-zirtualcom","tags":["platform","virtual assistants"],"title":"Without any technical expertise Maren Kate from Zirtual Raises $2M From Tony Hsieh","tweet":{"id":"384747481097314304"},"wistia":{"id":"0yies6n5yd","name":"Cup111","type":"Video","created":"2013-09-11T08:33:23+00:00","updated":"2013-09-27T22:24:01+00:00","duration":2659,"hashed_id":"0yies6n5yd","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://embed.wistia.com/deliveries/06980359177dbaf9fe8ebf0f8d4c3cac4badb691.jpg?image_crop_resized=100x60","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/e1cab82aec4cf327dec5f48137b43f9c09d24c02.bin","width":1920,"height":1080,"fileSize":473058443,"contentType":"video/mp4","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/9a3f3455ce7d88db2c64be411f70f89482bdfa8b.bin","width":640,"height":360,"fileSize":266603621,"contentType":"video/x-flv","type":"FlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/4e83bbb789713bd0eb5c8fea090fa601af5b7196.bin","width":960,"height":540,"fileSize":431502284,"contentType":"video/x-flv","type":"MdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/740219582ee785676da12445afa3f0f7ef21c822.bin","width":1280,"height":720,"fileSize":863640139,"contentType":"video/x-flv","type":"HdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/3d5b9818c4b332037666d0c6bb341f0b06e181f5.bin","width":1280,"height":720,"fileSize":696537942,"contentType":"video/mp4","type":"HdMp4VideoFile"},{"url":"http://embed.wistia.com/deliveries/1972a3f056a0a3583002361360a1e6f0aa623353.bin","width":640,"height":360,"fileSize":298601456,"contentType":"video/mp4","type":"IphoneVideoFile"},{"url":"http://embed.wistia.com/deliveries/06980359177dbaf9fe8ebf0f8d4c3cac4badb691.bin","width":1920,"height":1080,"fileSize":229757,"contentType":"image/jpeg","type":"StillImageFile"}],"embedCode":""},"wistiaAudio":{"id":"gbypabddaa","name":"Cup111","type":"Audio","created":"2013-10-04T02:09:05+00:00","updated":"2013-10-04T02:11:06+00:00","duration":2659,"hashed_id":"gbypabddaa","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://fast.wistia.com/assets/images/mimes/audio/mpeg_100x60.gif","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/30a9a63b08a6289ab5d8efe120bb94d9624ef77e.bin","fileSize":32157193,"contentType":"audio/mpeg","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/4664d60495db4b6a24cc2dd7c178a037be9effde.bin","fileSize":42556531,"contentType":"audio/mpeg","type":"Mp3AudioFile"}],"embedCode":""},"youtube":{"id":""},"id":"522e36aa8c693fdf7b0072af"},{"at":"2013-09-27T23:00:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup110.mp3","length":19757653,"md5":"e130360a0ac74e06c5a407c005e88e09","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":1626,"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"title":"Ronen owner of successful coworking space Cross Campus shares his tips on growing your community"},"uploadDate":"2013-09-27T23:03:46.579Z","id":"52460ed19e58cf5111007a77"},"avatar":{"at":"2013-09-26T22:19:14.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"966be30f891975f945329479b79b1846.jpg","Directory":"/tmp","File Size":"221 kB","File Modification Date/Time":"2013:09:26 22:19:14+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"inches","X Resolution":"72","Y Resolution":"72","Image Width":"1920","Image Height":"1080","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"1920x1080","":null},"filename":"uploads/Cup110.jpg","groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"ref":{"col":"files.files","id":"5244b2e22ce6fac54e00876a"},"sizes":{"full":{"id":"5244b2e32ce6fac54e00876f","filename":"images/full/uploads/Cup110.jpg"},"medium":{"id":"5244b2e32ce6fac54e008772","filename":"images/medium/uploads/Cup110.jpg"},"small":{"id":"5244b2e42ce6fac54e008775","filename":"images/small/uploads/Cup110.jpg"},"thumb":{"id":"5244b2e42ce6fac54e00877b","filename":"images/thumb/uploads/Cup110.jpg"}},"id":"5244b2e22ce6fac54e00876d","feed":{"id":"5244b2e42ce6fac54e00877e","at":"2013-09-26T22:19:14.000Z"}},"feed":{"id":"522e26218c693fdf7b006ba7","at":"2013-09-09T19:48:49.098Z"},"groups":["public"],"msg":"Ronen Olshansky joins us from Cross Campus in Santa Monica, California to share his tips on community building.  ","owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"seq":110,"slug":"ronen-owner-of-successful-coworking-space-cross-campus-shares-his-tips-on-growing-your-community","tags":["coworking","Los Angeles"],"title":"Ronen owner of successful coworking space Cross Campus shares his tips on growing your community","tweet":{"id":""},"wistia":{"id":"ze0g2dkrij"},"youtube":{"id":""},"id":"522e26218c693fdf7b006ba6"},{"at":"2013-09-26T23:12:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup108.mp3","length":31992063,"md5":"8bce75f2bc0ea62f9fb5626caf68569e","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":2656,"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"title":"Romain Dardour from Hull.IO is building an open platform for social apps"},"uploadDate":"2013-09-26T23:22:52.056Z","id":"5244c1ca2ce6fac54e0090d7"},"avatar":{"at":"2013-09-26T18:30:21.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"68b14f64d0911599c953e564a469211e.jpg","Directory":"/tmp","File Size":"96 kB","File Modification Date/Time":"2013:09:26 18:30:20+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"inches","X Resolution":"72","Y Resolution":"72","Image Width":"1280","Image Height":"720","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"1280x720","":null},"filename":"uploads/Cup108.jpg","groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"ref":{"col":"files.files","id":"52447d3c2ce6fac54e0020b9"},"sizes":{"full":{"id":"52447d3e2ce6fac54e002125","filename":"images/full/uploads/Cup108.jpg"},"medium":{"id":"52447d3f2ce6fac54e00212d","filename":"images/medium/uploads/Cup108.jpg"},"small":{"id":"52447d422ce6fac54e002166","filename":"images/small/uploads/Cup108.jpg"},"thumb":{"id":"52447d472ce6fac54e002195","filename":"images/thumb/uploads/Cup108.jpg"}},"id":"52447d3d2ce6fac54e0020f1","feed":{"id":"52447d482ce6fac54e0021ad","at":"2013-09-26T18:30:21.000Z"}},"feed":{"id":"5228f33af62432ff690049b8","at":"2013-09-05T21:10:18.655Z"},"groups":["public"],"msg":"Romain Dardour is changing the way you look at building your social application using Hull.  He shares with us the future of web development using open and reusable components. ","owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"seq":108,"slug":"want-to-build-a-social-network-in-48-hours-romain-dardour-from-hullio-is-building-an-open-platform-for-social-apps","tags":["social","platform","framework"],"title":"Want to build a social network in 48 hours? Romain Dardour from Hull.io is building an open platform for social apps.","tweet":{"id":"383372548538241024"},"wistia":{"id":"36pmo7f729"},"youtube":{"id":""},"id":"5228f33af62432ff690049b7"},{"at":"2013-09-26T18:00:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup107.mp3","length":35684715,"md5":"673c5e30e2cd9895f4bb178a4996e368","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":2962,"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"title":"Lauryn Ballesteros, Expert of Strategic Partnership"},"uploadDate":"2013-09-26T18:15:33.859Z","id":"524479c473dfa3870e00e108"},"avatar":{"at":"2013-09-24T04:41:30.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"f980cf0b66b21bb0f2c61c2c8246d8ab.jpg","Directory":"/tmp","File Size":"126 kB","File Modification Date/Time":"2013:09:24 04:41:28+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"inches","X Resolution":"72","Y Resolution":"72","Image Width":"1280","Image Height":"720","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"1280x720","":null},"filename":"uploads/Cup107.jpg","groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"ref":{"col":"files.files","id":"524117f806d1c6ae0200e120"},"sizes":{"full":{"id":"524117fb06d1c6ae0200e127","filename":"images/full/uploads/Cup107.jpg"},"medium":{"id":"524117fb06d1c6ae0200e12a","filename":"images/medium/uploads/Cup107.jpg"},"small":{"id":"524117fb06d1c6ae0200e12d","filename":"images/small/uploads/Cup107.jpg"},"thumb":{"id":"524117fc06d1c6ae0200e133","filename":"images/thumb/uploads/Cup107.jpg"}},"id":"524117fa06d1c6ae0200e125","feed":{"id":"524117fc06d1c6ae0200e136","at":"2013-09-24T04:41:30.000Z"}},"feed":{"id":"5227a472f62432ff69002bf1","at":"2013-09-04T21:21:54.137Z"},"groups":["public"],"msg":"Lauryn Ballesteros joins us to chat about authenticity and the entrepreneurial hustle.  She previously helped launch The Domino Project with Seth Godin and was VP of Partnerships at Squidoo and created strategic partnerships with Fortune 500 brands.

Now Lauryn is speaking at events like TEDx and launching a new endeavor SMLaunch.","owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"seq":107,"slug":"lauryn-ballesteros-expert-of-strategic-partnership","tags":["strategic partnership","content marketing"],"title":"Lauryn Ballesteros, Expert of Strategic Partnership","tweet":{"id":"383293374067122176"},"wistia":{"id":"sfxv5el7um"},"youtube":{"id":""},"id":"5227a472f62432ff69002bf0"},{"at":"2013-09-25T16:30:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup106.mp3","length":34641337,"md5":"71febaa32217b00c6e55c76363b713e8","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":2869,"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"title":"Danny Robinson learned from his customers and built Perch, an always on video portal thats changing the future of office culture"},"uploadDate":"2013-09-24T05:00:22.989Z","id":"52411c6506d1c6ae0200e498"},"avatar":{"at":"2013-09-24T04:38:39.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"1d75909b5ac272145b9b552ca063006e.jpg","Directory":"/tmp","File Size":"187 kB","File Modification Date/Time":"2013:09:24 04:38:38+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"inches","X Resolution":"72","Y Resolution":"72","Image Width":"1920","Image Height":"1080","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"1920x1080","":null},"filename":"uploads/Cup106.jpg","groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"ref":{"col":"files.files","id":"5241174e06d1c6ae0200e03e"},"sizes":{"full":{"id":"5241175006d1c6ae0200e043","filename":"images/full/uploads/Cup106.jpg"},"medium":{"id":"5241175006d1c6ae0200e046","filename":"images/medium/uploads/Cup106.jpg"},"small":{"id":"5241175006d1c6ae0200e049","filename":"images/small/uploads/Cup106.jpg"},"thumb":{"id":"5241175106d1c6ae0200e04f","filename":"images/thumb/uploads/Cup106.jpg"}},"id":"5241174f06d1c6ae0200e041","feed":{"id":"5241175106d1c6ae0200e052","at":"2013-09-24T04:38:39.000Z"}},"feed":{"id":"521fc5fa6e345c4107002f55","at":"2013-08-29T22:06:50.813Z"},"groups":["public"],"msg":"Danny tells how the idea for Perch came out of customer feedback from a previous video application targeted mainly for security.","owner":{"id":"4fb335019e04553423000007","name":"@comster"},"seq":106,"slug":"danny-robinson-learned-from-his-customers-and-built-perch-an-always-on-video-portal-thats-changing-the-future-of-office-culture","tags":["video","collaboration"],"title":"Danny Robinson learned from his customers and built Perch, an always on video portal thats changing the future of office culture","tweet":{"id":""},"wistia":{"id":"4xy6peiz9g"},"youtube":{"id":""},"id":"521fc5fa6e345c4107002f54"},{"at":"2013-09-24T21:00:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup105.mp3","length":34349074,"md5":"ccf3bd4ae3a13ccbc9f38da259a124d3","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":2842,"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"title":"Learn how Geoff Wood successfully kickstated Welch Avenue in support of the Iowa tech scene"},"uploadDate":"2013-09-24T04:56:37.552Z","id":"52411b8406d1c6ae0200e322"},"avatar":{"at":"2013-09-24T04:25:18.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"38a616ece04f134a466965f2e4a48246.jpg","Directory":"/tmp","File Size":"221 kB","File Modification Date/Time":"2013:09:24 04:25:17+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"inches","X Resolution":"72","Y Resolution":"72","Image Width":"1920","Image Height":"1080","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"1920x1080","":null},"filename":"uploads/cup105.jpg","groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"ref":{"col":"files.files","id":"5241142d06d1c6ae0200dc5f"},"sizes":{"full":{"id":"5241142f06d1c6ae0200dc64","filename":"images/full/uploads/cup105.jpg"},"medium":{"id":"5241143006d1c6ae0200dc67","filename":"images/medium/uploads/cup105.jpg"},"small":{"id":"5241143006d1c6ae0200dc6a","filename":"images/small/uploads/cup105.jpg"},"thumb":{"id":"5241143106d1c6ae0200dc70","filename":"images/thumb/uploads/cup105.jpg"}},"id":"5241142e06d1c6ae0200dc62","feed":{"id":"5241143106d1c6ae0200dc73","at":"2013-09-24T04:25:18.000Z"}},"feed":{"id":"521e633ebfca5cdf3d01457b","at":"2013-08-28T20:53:18.838Z"},"groups":["public"],"msg":"Geoff Wood joins us from Des Moines Iowa to chat with us about his recently successful kickstarter campaign and his company Welch Avenue.","owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"seq":105,"slug":"learn-how-geoff-wood-successfully-kickstated-welch-avenue-in-support-of-the-iowa-tech-scene","tags":["digital media","Silicon Prairie"],"title":"Learn how Geoff Wood successfully kickstated Welch Avenue in support of the Iowa tech scene","tweet":{"id":""},"wistia":{"id":"edmy5w7k58"},"youtube":{"id":""},"id":"521e633ebfca5cdf3d01457a"},{"at":"2013-09-24T16:30:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup104.mp3","length":47036349,"md5":"79623d6a16a51353871572571c591b7c","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":3899,"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"title":"Brendan Schwartz, CTO of Wistia, is building a video platform for business"},"uploadDate":"2013-09-24T04:53:52.575Z","id":"52411adf06d1c6ae0200e1cd"},"avatar":{"at":"2013-09-24T04:49:40.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"85b01fc9ae0588acca676d342db4f975.jpg","Directory":"/tmp","File Size":"225 kB","File Modification Date/Time":"2013:09:24 04:49:40+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"inches","X Resolution":"72","Y Resolution":"72","Image Width":"1920","Image Height":"1080","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"1920x1080","":null},"filename":"uploads/cup104.jpg","groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"ref":{"col":"files.files","id":"524119e406d1c6ae0200e1af"},"sizes":{"full":{"id":"524119e506d1c6ae0200e1b4","filename":"images/full/uploads/cup104.jpg"},"medium":{"id":"524119e606d1c6ae0200e1b7","filename":"images/medium/uploads/cup104.jpg"},"small":{"id":"524119e606d1c6ae0200e1ba","filename":"images/small/uploads/cup104.jpg"},"thumb":{"id":"524119e706d1c6ae0200e1c0","filename":"images/thumb/uploads/cup104.jpg"}},"id":"524119e406d1c6ae0200e1b2","feed":{"id":"524119e706d1c6ae0200e1c3","at":"2013-09-24T04:49:40.000Z"}},"feed":{"id":"521d1da5bfca5cdf3d011b57","at":"2013-08-27T21:44:05.905Z"},"groups":["public"],"msg":"Today we are pleased to chat with Brendan Schwartz, co-founder and CTO of Wistia. He shares with us how the online video platform got started, some of the early customers and developments that lead Wistia to be the business that it is today.
","owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"seq":104,"slug":"interview-cofounder-and-ctobrendan-schwartz","tags":["video","platform"],"title":"Brendan Schwartz, CTO of Wistia, is building a video platform for business","tweet":{"id":""},"wistia":{"id":"f63lld5ajv"},"youtube":{"id":"E2bnZQVh8Nw"},"id":"521d1da5bfca5cdf3d011b56"},{"at":"2013-09-13T16:00:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup103.mp3","length":31579597,"md5":"f8b5ab8b4a6886ade80d6630f580f65d","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":2628,"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"title":"Eric Bieller is changing the way you think about online presence with Squiggle"},"uploadDate":"2013-09-13T02:30:32.141Z","id":"523278c7f2a8fe2f4400852c"},"avatar":{"at":"2013-09-01T18:44:48.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"dd618d4ac48227d59998df480f2ae8cc.jpg","Directory":"/tmp","File Size":"31 kB","File Modification Date/Time":"2013:09:01 18:44:47+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"None","X Resolution":"1","Y Resolution":"1","Image Width":"480","Image Height":"360","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"480x360","":null},"filename":"uploads/Cup103.jpg","groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"ref":{"col":"files.files","id":"52238b1f6e345c4107009c1f"},"sizes":{"small":{"id":"52238b206e345c4107009c24","filename":"images/small/uploads/Cup103.jpg"},"thumb":{"id":"52238b216e345c4107009c2a","filename":"images/thumb/uploads/Cup103.jpg"}},"id":"52238b206e345c4107009c22","feed":{"id":"52238b216e345c4107009c2d","at":"2013-09-01T18:44:48.000Z"}},"feed":{"id":"5217cc71bfca5cdf3d0054b0","at":"2013-08-23T20:56:17.451Z"},"groups":["public"],"msg":"Today we chat with Eric Bieller, about the future of online presence and collaboration.  He shares with us how he and his team were able to raise $1.1M in funding for Sqwiggle.","owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"seq":103,"slug":"eric-bieller-is-changing-the-way-you-think-about-online-presence-with-squiggle","tags":["video","collaboration"],"title":"Eric Bieller is changing the way you think about online presence with Squiggle","tweet":{"id":""},"wistia":{"id":"i4px0gdw3e"},"youtube":{"id":"IG19r8PhbFI"},"id":"5217cc71bfca5cdf3d0054af"},{"at":"2013-09-13T02:00:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup102.mp3","length":39069814,"md5":"10dcf400f8da628faedf7f6e878b4b78","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":3252,"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"title":"Darrell Silver is improving the success of students learning online by connecting them with mentors on Thinkful.com"},"uploadDate":"2013-09-13T01:59:16.787Z","id":"52327173f2a8fe2f44007d57"},"avatar":{"at":"2013-09-01T18:44:09.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"252e25f11d200b3977f22a4b83d14976.jpg","Directory":"/tmp","File Size":"29 kB","File Modification Date/Time":"2013:09:01 18:44:09+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"None","X Resolution":"1","Y Resolution":"1","Image Width":"480","Image Height":"360","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"480x360","":null},"filename":"uploads/Cup102.jpg","groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"ref":{"col":"files.files","id":"52238af96e345c4107009bfd"},"sizes":{"small":{"id":"52238afa6e345c4107009c02","filename":"images/small/uploads/Cup102.jpg"},"thumb":{"id":"52238afa6e345c4107009c08","filename":"images/thumb/uploads/Cup102.jpg"}},"id":"52238af96e345c4107009c00","feed":{"id":"52238afb6e345c4107009c0b","at":"2013-09-01T18:44:09.000Z"}},"feed":{"id":"52167f8cbfca5cdf3d0041c2","at":"2013-08-22T21:15:56.583Z"},"groups":["public"],"msg":"Today we talk to Darrell Silver, co-founder of Thinkful, an online coding school.  Unlike many other courses online, Thinkful connects you with a skilled mentor to keep you on track.

As developers know, technical tasks like programming are prone to simple but hard to identify errors.  Having an expert identify a hard to spot issue can save not only time, but stress and frustration.
","owner":{"id":"4fb335019e04553423000007","name":"@comster"},"seq":102,"slug":"darrell-silver-is-improving-the-success-of-students-learning-online-by-connecting-them-with-mentors-on-thinkfulcom","tags":["education"],"title":"Darrell Silver is improving the success of students learning online by connecting them with mentors on Thinkful.com","tweet":{"id":"378336624352182272"},"wistia":{"id":"fj8jifsrvp"},"youtube":{"id":"VwUpvef77xY"},"id":"52167f8cbfca5cdf3d0041c1"},{"at":"2013-09-11T22:00:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup101.mp3","length":30140146,"md5":"bee45f0bce0f055eb29c0254d5dc5c3e","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":2508,"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"title":"Neil Patel from KISSmetrics explains the struggle of staying level-headed as an entrepreneur"},"uploadDate":"2013-09-11T21:48:02.202Z","id":"5230e50f70f7fbec2d00861a"},"avatar":{"at":"2013-09-01T18:43:39.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"d80abb17068e13f3ac53a6143ac869f7.jpg","Directory":"/tmp","File Size":"28 kB","File Modification Date/Time":"2013:09:01 18:43:39+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"None","X Resolution":"1","Y Resolution":"1","Image Width":"480","Image Height":"360","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"480x360","":null},"filename":"uploads/Cup101.jpg","groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"ref":{"col":"files.files","id":"52238adb6e345c4107009bd9"},"sizes":{"small":{"id":"52238adc6e345c4107009bde","filename":"images/small/uploads/Cup101.jpg"},"thumb":{"id":"52238adc6e345c4107009be4","filename":"images/thumb/uploads/Cup101.jpg"}},"id":"52238adb6e345c4107009bdc","feed":{"id":"52238adc6e345c4107009be7","at":"2013-09-01T18:43:39.000Z"}},"feed":{"id":"521528d6bfca5cdf3d002d04","at":"2013-08-21T20:53:42.957Z"},"groups":["public"],"msg":"
Today we talk to Neil Patel, from KISSmetrics about the struggles of entrepreneurship.
","owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"seq":101,"slug":"neil-patel-from-kissmetrics-explains-the-struggle-of-staying-level-headed-as-an-entrepreneur","title":"Neil Patel from KISSmetrics explains the struggle of staying level-headed as an entrepreneur","tweet":{"id":""},"wistia":{"id":"w0nmhcdwy9"},"youtube":{"id":"sYRzTeG9rGs"},"id":"521528d6bfca5cdf3d002d03"},{"at":"2013-09-11T21:00:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup100.mp3","length":38342192,"md5":"ee13f672ccd2617fdc51a169f6c4bb48","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":3191,"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"title":"Luke Wroblewski raised $1.1M for Polar by making opinion gathering fun"},"uploadDate":"2013-09-11T21:27:23.864Z","id":"5230e03a70f7fbec2d00807a"},"avatar":{"at":"2013-09-01T18:42:28.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"25339afaaa59a436a06dc75be1e5ee90.jpg","Directory":"/tmp","File Size":"30 kB","File Modification Date/Time":"2013:09:01 18:42:27+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"None","X Resolution":"1","Y Resolution":"1","Image Width":"480","Image Height":"360","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"480x360","":null},"filename":"uploads/Cup100.jpg","groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"ref":{"col":"files.files","id":"52238a936e345c4107009b92"},"sizes":{"small":{"id":"52238a956e345c4107009b97","filename":"images/small/uploads/Cup100.jpg"},"thumb":{"id":"52238a956e345c4107009b9d","filename":"images/thumb/uploads/Cup100.jpg"}},"id":"52238a946e345c4107009b95","feed":{"id":"52238a956e345c4107009ba0","at":"2013-09-01T18:42:28.000Z"}},"feed":{"id":"521277d00bfbc1c13400e64a","at":"2013-08-19T19:53:52.239Z"},"groups":["public"],"msg":"Today we chat with Luke Wroblewski, an expert in ideation, design, and the mobile first approach to the web. He's the CEO and co-founder of Input Factory Inc., the company behind Polar.","owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"seq":100,"slug":"luke-wroblewski-raised-1-1m-for-polar-by-making-opinion-gathering-fun","tags":["marketing","mobile","survey"],"title":"Luke Wroblewski raised $1.1M for Polar by making opinion gathering fun","tweet":{"id":"377907824577495040"},"wistia":{"id":"p25ekblk79"},"youtube":{"id":"RurrkAPVN5I"},"id":"521277d00bfbc1c13400e649"},{"at":"2013-09-10T22:00:00.000Z","feed":{"id":"520e98790bfbc1c13400ade9","at":"2013-08-16T21:24:09.531Z"},"groups":["public"],"msg":"Today we chat with founders Dane and Andy, from The Foundation about the challenges of business and the fundamentals of being an entrepreneur. They will change the way that you approach and look at problems.  It's often not in the places your used to looking.

Not only do Dane & Andy approach the web SaaS business this way, but also the mental and emotional challenges to entrepreneurship. As much as entrepreneurs drive for success, it's easy to mentally sabotage your own success.  Being able to take a step back and look at the problem honestly can be transformative for the business and the entrepreneur. 
","owner":{"id":"4fb335019e04553423000007","name":"@comster"},"seq":99,"slug":"andy-drish-and-dane-maxwell-from-the-foundation-are-changing-the-way-you-look-at-problems","tags":["SaaS","The Foundation"],"title":"Andy Drish and Dane Maxwell from The Foundation are changing the way you look at problems","tweet":{"id":"377556208456318976"},"wistia":{"id":"klbbt3jqku","name":"Cup99","type":"Video","created":"2013-08-31T22:35:04+00:00","updated":"2013-09-01T18:33:46+00:00","duration":4260,"hashed_id":"klbbt3jqku","description":"","progress":1,"status":"ready","thumbnail":{"url":"http://embed.wistia.com/deliveries/bc54d0485c886c45596178c71e395f4c72706cb5.jpg?image_crop_resized=100x60","width":100,"height":60},"assets":[{"url":"http://embed.wistia.com/deliveries/cd83ea95bd5dd9f1a7c0fa9715e24474e03c730d.bin","width":1920,"height":1080,"fileSize":1015390713,"contentType":"video/mp4","type":"OriginalFile"},{"url":"http://embed.wistia.com/deliveries/4637923575a2a33cfee2230489eac08480208613.bin","width":640,"height":360,"fileSize":427590016,"contentType":"video/x-flv","type":"FlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/07c97d942bf758bc88511ad7ea7a4d101538828b.bin","width":960,"height":540,"fileSize":695246842,"contentType":"video/x-flv","type":"MdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/5b61381c0f55cc1d817c87fac607a3d9c1196eb9.bin","width":1280,"height":720,"fileSize":1391045689,"contentType":"video/x-flv","type":"HdFlashVideoFile"},{"url":"http://embed.wistia.com/deliveries/23c366e69b1c8048602534f2abd7ef244456feaa.bin","width":1280,"height":720,"fileSize":1121853974,"contentType":"video/mp4","type":"HdMp4VideoFile"},{"url":"http://embed.wistia.com/deliveries/1e8946b5b05a57bbda9b5c087f4ca7d05604efb5.bin","width":640,"height":360,"fileSize":479219513,"contentType":"video/mp4","type":"IphoneVideoFile"},{"url":"http://embed.wistia.com/deliveries/bc54d0485c886c45596178c71e395f4c72706cb5.bin","width":480,"height":360,"fileSize":26682,"contentType":"image/jpeg","type":"StillImageFile"}],"embedCode":""},"wistiaAudio":{"id":""},"youtube":{"id":"0dA1LSyz2Ao"},"id":"520e98790bfbc1c13400ade8"},{"at":"2013-09-09T18:00:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup98.mp3","length":40534799,"md5":"92277027e9a492afc61d61141b62cd12","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":3375,"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"title":"Mike Colella from Adbeat explains how to get a competitive advantage for your startup with media buying intelligence"},"uploadDate":"2013-09-07T02:45:06.808Z","id":"522a933102eb4c7e3f003f09"},"avatar":{"at":"2013-08-26T19:09:58.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"b4b4cdbafb3e89ac4953ac9bd726f5ce.jpg","Directory":"/tmp","File Size":"20 kB","File Modification Date/Time":"2013:08:26 19:09:58+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"None","X Resolution":"1","Y Resolution":"1","Image Width":"480","Image Height":"360","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"480x360","":null},"filename":"uploads/Cup98.jpg","groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"ref":{"col":"files.files","id":"521ba806bfca5cdf3d00d89e"},"sizes":{"small":{"id":"521ba807bfca5cdf3d00d8a3","filename":"images/small/uploads/Cup98.jpg"},"thumb":{"id":"521ba807bfca5cdf3d00d8a9","filename":"images/thumb/uploads/Cup98.jpg"}},"id":"521ba806bfca5cdf3d00d8a1","feed":{"id":"521ba807bfca5cdf3d00d8ac","at":"2013-08-26T19:09:58.000Z"}},"feed":{"id":"520d462f0bfbc1c1340096db","at":"2013-08-15T21:20:47.250Z"},"groups":["public"],"msg":"Today we are pleased to have Mike Colella, founder of Adbeat, on the show to talk about using competitive intelligence in advertising as an advantage for your startup or internet business.
","owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"seq":98,"slug":"mike-colella-from-adbeat-explains-how-to-get-a-competitive-advantage-for-your-startup-with-media-buying-intelligence","tags":["adtech","media buying"],"title":"Mike Colella from Adbeat explains how to get a competitive advantage for your startup with media buying intelligence","tweet":{"id":"377131839246594048"},"wistia":{"id":"um82133soi"},"youtube":{"id":"0Gorst2tYzY"},"id":"520d462f0bfbc1c1340096da"},{"at":"2013-09-07T02:00:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup97.mp3","length":40635068,"md5":"a2ef3adb588b75c721f0dc5bd6397e27","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":3383,"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"title":"Poornima from Femgineer and BizeeBee is educating high tech entrepreneurs online and offline"},"uploadDate":"2013-09-07T02:17:31.773Z","id":"522a8cba71e8b10f24004f71"},"avatar":{"at":"2013-08-26T18:55:30.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"bf6c458a026646b66f6c3e515d6f0c80.jpg","Directory":"/tmp","File Size":"24 kB","File Modification Date/Time":"2013:08:26 18:55:26+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"None","X Resolution":"1","Y Resolution":"1","Image Width":"480","Image Height":"360","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"480x360","":null},"filename":"uploads/Cup97.jpg","groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"ref":{"col":"files.files","id":"521ba49ebfca5cdf3d00d613"},"sizes":{"small":{"id":"521ba4a3bfca5cdf3d00d61e","filename":"images/small/uploads/Cup97.jpg"},"thumb":{"id":"521ba4a3bfca5cdf3d00d624","filename":"images/thumb/uploads/Cup97.jpg"}},"id":"521ba4a1bfca5cdf3d00d61c","feed":{"id":"521ba4a3bfca5cdf3d00d627","at":"2013-08-26T18:55:30.000Z"}},"feed":{"id":"520be40f0bfbc1c13400763b","at":"2013-08-14T20:09:51.494Z"},"groups":["public"],"msg":"Today we are pleased to have Poornima Vijayashanker on the show to chat about education in high tech.  She's founder of education startup Femgineer, and a SaaS for membership businesses, BizeeBee.

","owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"seq":97,"slug":"poornima-from-femgineer-and-bizeebee-is-educating-high-tech-entrepreneurs-online-and-offline","tags":["education","SaaS"],"title":"Poornima from Femgineer and BizeeBee is educating high tech entrepreneurs online and offline","tweet":{"id":""},"wistia":{"id":"vre6gqntp8"},"youtube":{"id":"FwgKmystJv8"},"id":"520be40f0bfbc1c13400763a"},{"at":"2013-09-06T21:28:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup109.mp3","length":33973212,"md5":"8282c1e0a76f3be9a18e77af22fbc02b","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":2815,"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"title":"Using pencil, paper, and POP, anyone can prototype an app in minutes"},"uploadDate":"2013-09-27T18:27:21.450Z","id":"5245ce0840b4f56b500085af"},"avatar":{"at":"2013-09-27T18:24:02.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"66ab81e461dcf0d30dd64f30d2e6d302.jpg","Directory":"/tmp","File Size":"177 kB","File Modification Date/Time":"2013:09:27 18:24:01+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"inches","X Resolution":"72","Y Resolution":"72","Image Width":"1920","Image Height":"1080","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"1920x1080","":null},"filename":"uploads/Cup109.jpg","groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"ref":{"col":"files.files","id":"5245cd4140b4f56b50008586"},"sizes":{"full":{"id":"5245cd4340b4f56b5000858b","filename":"images/full/uploads/Cup109.jpg"},"medium":{"id":"5245cd4340b4f56b5000858e","filename":"images/medium/uploads/Cup109.jpg"},"small":{"id":"5245cd4340b4f56b50008591","filename":"images/small/uploads/Cup109.jpg"},"thumb":{"id":"5245cd4440b4f56b50008597","filename":"images/thumb/uploads/Cup109.jpg"}},"id":"5245cd4240b4f56b50008589","feed":{"id":"5245cd4440b4f56b5000859a","at":"2013-09-27T18:24:02.000Z"}},"feed":{"id":"522a48e271e8b10f24003fb9","at":"2013-09-06T21:28:02.828Z"},"groups":["public"],"msg":"Today we chat with Ben, co-founder and CEO of Woomoo, the company behind Prototyping on Paper. With investors like tech superstars Dave McClure and Steve Chen, they're clearly on to something. He tells us what his inspiration was for the the app prototyping tool and what it was like building an app for building apps.

Ben and his team have made the tool look simple, but that's due to a lot of hard work, and testing, they've put into the product. We look forward to seeing the application development marketplace that POP can inspire from to be app creators around the world. Learn from Ben how important it is to listen to your customers, and how to turn early mistakes into positive experiences.

","owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"seq":109,"slug":"using-pencil-paper-and-pop-anyone-can-prototype-an-app-in-minutes","tags":["prototyping","mobile"],"title":"Using pencil, paper, and POP, anyone can prototype an app in minutes","tweet":{"id":""},"wistia":{"id":"k7e4gzhsxc"},"youtube":{"id":""},"id":"522a48e271e8b10f24003fb8"},{"at":"2013-08-27T19:00:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup96.mp3","length":30472790,"md5":"553853404144f3218cf44ff9d8ffbd1f","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":2536,"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"title":"Pia Henrietta from Rails Girls is open sourcing great ideas and going big at SingularityU"},"uploadDate":"2013-08-27T19:12:13.346Z","id":"521cfa0cbfca5cdf3d0111c4"},"avatar":{"at":"2013-08-26T19:06:16.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"0e7847b5d2f7eaedfacb68182912be4a.jpg","Directory":"/tmp","File Size":"26 kB","File Modification Date/Time":"2013:08:26 19:06:16+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"None","X Resolution":"1","Y Resolution":"1","Image Width":"480","Image Height":"360","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"480x360","":null},"filename":"uploads/Cup96.jpg","groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"ref":{"col":"files.files","id":"521ba728bfca5cdf3d00d6ff"},"sizes":{"small":{"id":"521ba729bfca5cdf3d00d704","filename":"images/small/uploads/Cup96.jpg"},"thumb":{"id":"521ba729bfca5cdf3d00d70a","filename":"images/thumb/uploads/Cup96.jpg"}},"id":"521ba728bfca5cdf3d00d702","feed":{"id":"521ba729bfca5cdf3d00d70d","at":"2013-08-26T19:06:16.000Z"}},"feed":{"id":"52093d690bfbc1c134001d68","at":"2013-08-12T19:54:17.193Z"},"groups":["public"],"msg":"We are delighted to have Pia Henrietta on the show today.  She energizes this cup of Smoking hot Coffee with her passion for helping others!

With Rails Girls, she is bringing more women into web development, and business leadership roles.  It's popularity speaks for itself, spreading throughout the world, empowered by it's open source materials.

Henrietta also works with a workshop, mehackit, for children 6-12 year old at an age when they are very excited about building and playing with tech.  It's a great chance to explain to kids at a young age they can create things using technology and not only consuming.

If that wasn't enough, she's currently at Singularity U's Graduate Studies Program that challenges 80 innovators, researchers, and entrepreneurs to create positive global impact in just 10 weeks.

Henrietta is an inspiration, following her passions & finding work worth working on.  Follow her on twitter and make sure to find a Rails Girls event near you.
","owner":{"id":"4fb335019e04553423000007","name":"@comster"},"seq":96,"slug":"pia-henrietta-from-rails-girls-is-open-sourcing-great-ideas-and-changing-the-world-at-singularity-u","tags":["open source","education"],"title":"Pia Henrietta from Rails Girls is open sourcing great ideas and changing the world at Singularity U","tweet":{"id":"372436042076282880"},"wistia":{"id":"p7ivx4ss9e"},"youtube":{"id":"q2uRGWmAUKw"},"id":"52093d690bfbc1c134001d67"},{"at":"2013-08-26T19:15:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup95.mp3","length":40207338,"md5":"000c0f01f7d14d318d5cb28721b13e17","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":3347,"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"title":"PR Lambert from Learndot explains how learning can be a competitive advantage"},"uploadDate":"2013-08-26T19:14:38.055Z","id":"521ba91cbfca5cdf3d00d948"},"avatar":{"at":"2013-08-26T18:56:06.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"7ddf59e44a5d243719c8ffe56c4749c4.jpg","Directory":"/tmp","File Size":"24 kB","File Modification Date/Time":"2013:08:26 18:56:06+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"None","X Resolution":"1","Y Resolution":"1","Image Width":"480","Image Height":"360","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"480x360","":null},"filename":"uploads/Cup95.jpg","groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"ref":{"col":"files.files","id":"521ba4c6bfca5cdf3d00d63b"},"sizes":{"small":{"id":"521ba4c7bfca5cdf3d00d640","filename":"images/small/uploads/Cup95.jpg"},"thumb":{"id":"521ba4c7bfca5cdf3d00d646","filename":"images/thumb/uploads/Cup95.jpg"}},"id":"521ba4c6bfca5cdf3d00d63e","feed":{"id":"521ba4c7bfca5cdf3d00d649","at":"2013-08-26T18:56:06.000Z"}},"feed":{"id":"5202b90776805dda6403ac88","at":"2013-08-07T21:15:51.371Z"},"groups":["public"],"msg":"Today we have a great conversation with PR Lambert from Learndot about the future of online learning.

He shares with us how Learndot got started and where it's going.  Today they offer organizations a platform to host certified courses at learn.yourdomain.com.   It's an ideal way for a company to teach the world their expertise.   
","owner":{"id":"4fb335019e04553423000007","name":"@comster"},"seq":95,"slug":"pr-lambert-from-learndot-explains-how-learning-can-be-a-competitive-advantage-for-your-business","tags":["education","SaaS"],"title":"PR Lambert from Learndot explains how learning can be a competitive advantage for your business","tweet":{"id":"372075303583371264"},"wistia":{"id":"z21ie35e8x"},"youtube":{"id":"FO7FXMFCoNc"},"id":"5202b90776805dda6403ac87"},{"at":"2013-08-09T21:00:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup94.mp3","length":69049365,"md5":"9e3cebfcaf531f0e5917da2861ac8071","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":5750,"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"title":"Liam Gooding from Trak.io on the importance of focusing on just a few key metrics in the sales conversion funnel"},"uploadDate":"2013-08-09T18:29:03.685Z","id":"520534ed76805dda640410a2"},"avatar":{"at":"2013-09-06T06:51:05.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"a81db469f87f252e357508183e24b7ee.jpg","Directory":"/tmp","File Size":"24 kB","File Modification Date/Time":"2013:09:06 06:51:04+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"None","X Resolution":"1","Y Resolution":"1","Image Width":"480","Image Height":"360","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"480x360","":null},"filename":"uploads/Cup94_63223.jpg","groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"@comster"},"ref":{"col":"files.files","id":"52297b587f960c154300687b"},"sizes":{"small":{"id":"52297b597f960c1543006880","filename":"images/small/uploads/Cup94_63223.jpg"},"thumb":{"id":"52297b5a7f960c1543006886","filename":"images/thumb/uploads/Cup94_63223.jpg"}},"id":"52297b597f960c154300687e","feed":{"id":"52297b5a7f960c1543006889","at":"2013-09-06T06:51:05.000Z"}},"feed":{"id":"52016e7176805dda6403099d","at":"2013-08-06T21:45:21.532Z"},"groups":["public"],"msg":"Today we chat with Liam Gooding from Trak.io.  He shares with us lessons he's learned prior to his current startup.  Taking the inefficient processes he was seeing, Trak.io saves you time and money by keeping your focus on what's important to your business.  Likewise, Liam shares his strategy and motivations for priorities and focus at his company.

Liam also shares some of the growth hacks they've pioneered at Trak.io, such as charging a small fee to skip the waiting list to use the product.  This is a great example of taking an opportunity to test a unique growth mechanism that hasn't been done before.","owner":{"id":"4fb335019e04553423000007","name":"@comster"},"seq":94,"slug":"liam-gooding-from-trakio-on-the-importance-of-focusing-on-just-a-few-key-metrics-in-the-sales-conversion-funnel","tags":["analytics"],"title":"Liam Gooding from Trak.io on the importance of focusing on just a few key metrics in the sales conversion funnel","tweet":{"id":"365939059132084224"},"wistia":{"id":"o28776fgwd"},"youtube":{"id":"C-FNtFzx4UU"},"id":"52016e7176805dda6403099c"},{"at":"2013-08-09T01:35:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup93.mp3","length":43011738,"md5":"489127b0155e072735af77f0e8560350","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":3580,"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"@comster"},"title":"Building on the massive platform Magento, Allon Caidar is going to disrupt the ecommerce video space with TVPage.com"},"uploadDate":"2013-08-09T01:28:59.881Z","id":"520445da76805dda6403ec50"},"avatar":{"at":"2013-09-10T23:47:24.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"c2cbea16552d7d0094243b71d9765950.jpg","Directory":"/tmp","File Size":"18 kB","File Modification Date/Time":"2013:09:10 23:47:23+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"None","X Resolution":"1","Y Resolution":"1","Image Width":"480","Image Height":"360","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"480x360","":null},"filename":"uploads/Cup93_88437.jpg","groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"ref":{"col":"files.files","id":"522faf8b70f7fbec2d004c78"},"sizes":{"small":{"id":"522faf8c70f7fbec2d004c7d","filename":"images/small/uploads/Cup93_88437.jpg"},"thumb":{"id":"522faf8d70f7fbec2d004c83","filename":"images/thumb/uploads/Cup93_88437.jpg"}},"id":"522faf8c70f7fbec2d004c7b","feed":{"id":"522faf8d70f7fbec2d004c86","at":"2013-09-10T23:47:24.000Z"}},"feed":{"id":"51e867a7063611ee650211f2","at":"2013-07-18T22:09:43.322Z"},"groups":["public"],"msg":"
Today we have Allon Caidar from TVPage.com share his story with us.  He's building a better video player to promote your brand, making the most of your existing library of content.

With TVPage, you can turn your youtube library into it's own channel guide, giving your users the best experience, careful to avoid the distractions, like cats dancing or other \"suggested videos\".

Building on the ecommerce platform Magento will make this powerful tool even easier to use.  Stores with product review video's are a great way to both attract new customers and give confidence to potential buyers.  TVPage takes your youtube videos and turns them into that branded experience.
","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":93,"slug":"building-on-the-massive-platform-magento-allon-caidar-is-going-to-disrupt-the-ecommerce-video-space-with-tvpagecom","tags":["video","SaaS","ecommerce"],"title":"Building on the massive platform Magento, Allon Caidar is going to disrupt the ecommerce video space with TVPage.com","tweet":{"id":"365868926900506625"},"wistia":{"id":"yrmhq7m5as"},"youtube":{"id":"8TCajlfPjlY"},"id":"51e867a7063611ee650211f1"},{"at":"2013-08-09T00:34:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup92.mp3","length":47757223,"md5":"4f3fa7e2330ed6349d22d4b2386b3a6d","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":3976,"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"@comster"},"title":"Dan Mohler shares his deep insights on how he helped Fandango.com, Move.com and other web giants build their revenue models"},"uploadDate":"2013-08-09T00:43:40.977Z","id":"52043b3876805dda6403e6a4"},"avatar":{"at":"2013-09-12T00:44:56.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"9ab162d9edddb812c4a926b1ed2a9a7a.jpg","Directory":"/tmp","File Size":"20 kB","File Modification Date/Time":"2013:09:12 00:44:55+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"None","X Resolution":"1","Y Resolution":"1","Image Width":"480","Image Height":"360","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"480x360","":null},"filename":"uploads/Cup92_88218.jpg","groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"ref":{"col":"files.files","id":"52310e870f760cec20000e99"},"sizes":{"small":{"id":"52310e880f760cec20000ee4","filename":"images/small/uploads/Cup92_88218.jpg"},"thumb":{"id":"52310e890f760cec20000f51","filename":"images/thumb/uploads/Cup92_88218.jpg"}},"id":"52310e880f760cec20000eb8","feed":{"id":"52310e890f760cec20000f64","at":"2013-09-12T00:44:56.000Z"}},"feed":{"id":"51e70b75063611ee6501dfa8","at":"2013-07-17T21:24:05.974Z"},"groups":["public"],"msg":"Today we chat with Dan Mohler who shares his story of building revenue models for giant web companies like Fandango and Move.com.","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":92,"slug":"dan-mohler-shares-his-deep-insights-on-how-he-helped-fandangocom-movecom-and-other-web-giants-build-their-revenue-models","title":"Dan Mohler shares his deep insights on how he helped Fandango.com, Move.com and other web giants build their revenue models","tweet":{"id":"365638077458288640"},"wistia":{"id":"ju5dyjc5cl"},"youtube":{"id":"cR0WYWFdVh8"},"id":"51e70b75063611ee6501dfa7"},{"at":"2013-08-08T00:00:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup91.mp3","length":45364099,"md5":"51465fa276dc65b407e9fb06d7ba94b7","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":3776,"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"title":"Platformed.info's Sangeet Paul Choudary spills the beans on the early underground pirate tactics of the Billion Dollar startups like Paypal, AirBnB & Youtube.com"},"uploadDate":"2013-08-07T23:45:42.825Z","id":"5202dc2576805dda6403b63d"},"avatar":{"at":"2013-09-06T07:43:20.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"6aff7272d039b8806cef80e9845de359.jpg","Directory":"/tmp","File Size":"25 kB","File Modification Date/Time":"2013:09:06 07:43:17+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"None","X Resolution":"1","Y Resolution":"1","Image Width":"480","Image Height":"360","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"480x360","":null},"filename":"uploads/Cup91_72778.jpg","groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"@comster"},"ref":{"col":"files.files","id":"5229879676bfecad560021ef"},"sizes":{"small":{"id":"5229879976bfecad5600220b","filename":"images/small/uploads/Cup91_72778.jpg"},"thumb":{"id":"5229879976bfecad56002216","filename":"images/thumb/uploads/Cup91_72778.jpg"}},"id":"5229879876bfecad560021fa","feed":{"id":"5229879976bfecad56002219","at":"2013-09-06T07:43:20.000Z"}},"feed":{"id":"51de0680161a3b9731012000","at":"2013-07-11T01:12:32.620Z"},"groups":["public"],"msg":"Today we chat with Sangeet Paul Choudary from Platformed.info about some of the pirate tactics taken by famous internet startups, and more recent growth hack strategies.
","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":91,"slug":"platformedinfos-sangeet-paul-choudary-spills-the-beans-on-the-early-underground-pirate-tactics-of-the-billion-dollar-startups-like-paypal-airbnb--youtubecom","tags":["platform"],"title":"Platformed.info's Sangeet Paul Choudary spills the beans on the early underground pirate tactics of the Billion Dollar startups like Paypal, AirBnB & Youtube.com","tweet":{"id":"365509049569132544"},"wistia":{"id":"lu6fmfy659"},"youtube":{"id":"dHz7H4SyNXE"},"id":"51de0680161a3b9731011fff"},{"at":"2013-08-06T22:11:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup90.mp3","length":50090035,"md5":"9a9530daed422b9dd472dfbb65e53e55","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":4169,"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"title":"Chris Moreschi from GorillaDesk.com on how he went from tripling his families' Pest Control business to launching a web-based product for the industry"},"uploadDate":"2013-08-07T22:05:34.950Z","id":"5202c4ad76805dda6403aee2"},"avatar":{"at":"2013-09-10T23:46:35.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"18829aab86bf4dfd8b0cc26844cf9666.jpg","Directory":"/tmp","File Size":"23 kB","File Modification Date/Time":"2013:09:10 23:46:34+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"None","X Resolution":"1","Y Resolution":"1","Image Width":"480","Image Height":"360","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"480x360","":null},"filename":"uploads/Cup90_99810.jpg","groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"ref":{"col":"files.files","id":"522faf5a70f7fbec2d004b49"},"sizes":{"small":{"id":"522faf5b70f7fbec2d004b4e","filename":"images/small/uploads/Cup90_99810.jpg"},"thumb":{"id":"522faf5c70f7fbec2d004b54","filename":"images/thumb/uploads/Cup90_99810.jpg"}},"id":"522faf5b70f7fbec2d004b4c","feed":{"id":"522faf5c70f7fbec2d004b57","at":"2013-09-10T23:46:35.000Z"}},"feed":{"id":"51dc815e161a3b973100608b","at":"2013-07-09T21:32:14.549Z"},"groups":["public"],"msg":"Today we chat with Chris Moreschi from GorillaDesk about what it takes to start and grow a software as a services business.

Chris' background is working for his families pest control business in Florida.  Realizing his passion was in web design and creative endeavors, he decided to take the family business online.  Reading books and educating himself online, Chris learned the basics of internet marketing and grew his online organic pest control service to 3x that of the offline business!

After growing the business to 7 service trucks covering about 75 square miles of south Florida, Chris was ready to move on.  He's hired people he can trust so that he doesn't have to worry about day to day operations.  This allowed him to pursue his passion for SaaS products, bringing his knowledge and experience in the service industry to a web app.



","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":90,"slug":"chris-moreschi-from-gorilladeskcom-on-how-he-went-from-tripling-his-families-pest-control-business-to-launching-a-webbased-saas-product-for-the-service-industry","tags":["SaaS"],"title":"Chris Moreschi from GorillaDesk.com on how he went from tripling his families' Pest Control business to launching a web-based SaaS product for the service industry ","tweet":{"id":"365232696340905986"},"wistia":{"id":"cgxgaymgmm"},"youtube":{"id":"JFzqpicmELc"},"id":"51dc815e161a3b973100608a"},{"at":"2013-08-06T04:00:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup89.mp3","length":18292570,"md5":"0e006e28aa4e66acf688c65703de34b9","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":1520,"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"title":"Who says multi-tasking is bad? Tamar Bobys shares how her daily routine of listening to tech podcasts gives her an edge at work."},"uploadDate":"2013-08-06T04:00:54.507Z","id":"520074f576805dda6402cdc3"},"avatar":{"at":"2013-09-10T23:42:05.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"2a873882c16a928ab68ae3213b92e56d.jpg","Directory":"/tmp","File Size":"20 kB","File Modification Date/Time":"2013:09:10 23:42:04+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"None","X Resolution":"1","Y Resolution":"1","Image Width":"480","Image Height":"360","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"480x360","":null},"filename":"uploads/Cup89.jpg","groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"ref":{"col":"files.files","id":"522fae4c70f7fbec2d0047f9"},"sizes":{"small":{"id":"522fae4e70f7fbec2d0047fe","filename":"images/small/uploads/Cup89.jpg"},"thumb":{"id":"522fae4e70f7fbec2d004804","filename":"images/thumb/uploads/Cup89.jpg"}},"id":"522fae4d70f7fbec2d0047fc","feed":{"id":"522fae4e70f7fbec2d004807","at":"2013-09-10T23:42:05.000Z"}},"feed":{"id":"51db5bf2161a3b9731003272","at":"2013-07-09T00:40:18.316Z"},"groups":["public"],"msg":"For this special episode we chat with a fan of the show Tamar Bobys.

She had emailed us asking for a couple points of advice for a friend starting a business.  While we did our best to help out with her specific questions, it was great to talk with a fan of the show and hear how she uses podcasts to get ahead in her career.

Tamar has figured out how to include an education, or at least brain food, into her information diet.

By listening to audio podcasts while doing simple tasks like getting ready for the day, she's been able to work smarter.  With a thirst for knowledge, she's already applying lessons learned in her work.

It's inspiring to hear from hard working entrepreneurs like Tamar.  Especially those who are fans of the show!","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":89,"slug":"whos-says-multitasking-is-bad-tamar-bobys-shares-how-her-daily-routine-of-listening-to-tech-podcasts-gives-her-a-edge-at-work","title":"Who says multi-tasking is bad? Tamar Bobys shares how her daily routine of listening to tech podcasts gives her an edge at work. ","tweet":{"id":"364598812796403712"},"wistia":{"id":"9paqg3njz4"},"youtube":{"id":"pOWeXHsQ8pk"},"id":"51db5bf2161a3b9731003271"},{"at":"2013-07-10T19:30:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup88.mp3","length":80075023,"md5":"0c2756917e17d2f9b36da2fc44bbf9d5","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":6665,"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"},"title":"Epic interview with Followup.cc founder Chris Keller"},"uploadDate":"2013-07-10T20:09:21.339Z","id":"51ddbf6e161a3b973100f6ad"},"avatar":{"at":"2013-09-10T23:44:40.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"6d245132fe7d3b8d1fadc6fef31327a1.jpg","Directory":"/tmp","File Size":"23 kB","File Modification Date/Time":"2013:09:10 23:44:39+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"None","X Resolution":"1","Y Resolution":"1","Image Width":"480","Image Height":"360","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"480x360","":null},"filename":"uploads/Cup88_95866.jpg","groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"ref":{"col":"files.files","id":"522faee770f7fbec2d004a0f"},"sizes":{"small":{"id":"522faee870f7fbec2d004a14","filename":"images/small/uploads/Cup88_95866.jpg"},"thumb":{"id":"522faee970f7fbec2d004a1a","filename":"images/thumb/uploads/Cup88_95866.jpg"}},"id":"522faee870f7fbec2d004a12","feed":{"id":"522faee970f7fbec2d004a1d","at":"2013-09-10T23:44:40.000Z"}},"feed":{"id":"51db3ba5161a3b9731002c69","at":"2013-07-08T22:22:29.490Z"},"groups":["public"],"msg":"Chris Keller tells us his startup story as a developers hacking on the evenings and weekends to build useful apps.  From checking email on cell phone's via SMS, to creating a social network for tennis, Chris has built some useful apps on his way to FollowUp.

After years of using FollowUp, his friends and early users started telling him, \"Go charge for this, because I want to pay you for it!\" (10:30)

\"I would actually argue that it's easier to be motivated if you have a good idea you're into, if you don't have a lot around you, because there's less distraction\" (34:20)

","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":88,"slug":"from-failed-venture-backed-startup-to-success-chris-shares-his-epic-journey","title":"Boston-based entrepreneur Chris Keller shares his journey from Failed VC-Backed Startup to Success with followup.cc","tweet":{"id":"355057301918457857"},"wistia":{"id":"temuaux6pw"},"youtube":{"id":"2OLWAS9L9J0"},"id":"51db3ba5161a3b9731002c68"},{"at":"2013-07-09T01:00:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup87.mp3","length":50457254,"md5":"1a739f02f89014f505755eb26cd93e73","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":4187,"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"},"title":"Fertilab Thinkubator is bringing DIY Bio hacking to the startup community in Eugene OR"},"uploadDate":"2013-07-09T01:19:36.026Z","id":"51db6526161a3b97310034d4"},"avatar":{"at":"2013-07-09T00:58:17.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"ed46f422c709889d4a5e975ba0ef8c40.jpg","Directory":"/tmp","File Size":"190 kB","File Modification Date/Time":"2013:07:09 00:58:17+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","Exif Byte Order":"Little-endian (Intel, II)","Quality":"51%","XMP Toolkit":"Adobe XMP Core 5.0-c060 61.134777, 2010/02/12-17:32:00","Creator Tool":"Adobe Photoshop CS5 Macintosh","Instance ID":"xmp.iid:A4EFDBB3E02911E2ADA7AB7C9E308830","Document ID":"xmp.did:A4EFDBB4E02911E2ADA7AB7C9E308830","Derived From Instance ID":"xmp.iid:A4EFDBB1E02911E2ADA7AB7C9E308830","Derived From Document ID":"xmp.did:A4EFDBB2E02911E2ADA7AB7C9E308830","DCT Encode Version":"100","APP14 Flags 0":"[14], Encoded with Blend=1 downsampling","APP14 Flags 1":"(none)","Color Transform":"YCbCr","Image Width":"1920","Image Height":"1080","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:4:4 (1 1)","Image Size":"1920x1080","":null},"filename":"uploads/Cup87.jpg","groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"},"ref":{"col":"files.files","id":"51db6029161a3b97310033b8"},"sizes":{"full":{"id":"51db602a161a3b97310033bd","filename":"images/full/uploads/Cup87.jpg"},"medium":{"id":"51db602b161a3b97310033c0","filename":"images/medium/uploads/Cup87.jpg"},"small":{"id":"51db602b161a3b97310033c3","filename":"images/small/uploads/Cup87.jpg"},"thumb":{"id":"51db602c161a3b97310033c9","filename":"images/thumb/uploads/Cup87.jpg"}},"id":"51db6029161a3b97310033bb","feed":{"id":"51db602c161a3b97310033cc","at":"2013-07-09T00:58:17.000Z"}},"feed":{"id":"51d499e4f9cb4b760700acd6","at":"2013-07-03T21:38:44.544Z"},"groups":["public"],"msg":"Today we talk with DIYBio hackers and cofounders of Fertilab Thinkubator, Matt Beaudet, Shula Jaron & Jason Boone.

While working day jobs, this team based in Eugene Oregon, has a scrappy startup attitude.

They've seen the potential to gather bio and startup hackers in their local community.  The next step was to bring these engineers and entrepreneurs together under one roof with all the tools they need to get started.

Although they offer bio tech tools and lab space, the incubator is focused on startup entrepreneurs with software, gaming, food science, chemistry and engineering backgrounds.  Bringing these disciplines together should have some really exciting results. 

They've seen what has worked and what failed at other community incubators around the country, so they know that they need to stay agile and follow the needs of the community.  Part of that means getting paid or funded to work on these projects.  With so many tools like Kickstarter that crowdfund and find broader opportunities, Fertilab will enable you to build your startup.

Offering a lab with scientific equipment and tools can really empower individuals to implement their ideas.  We hear a few useful examples of problems solved by individuals such as self testing uric acid for gout sufferers, a fungus that makes it easier to cleanup and remove oil spills, and even a GMO testing device.

It's exciting they also offer tools that will continue to shrink, become faster and cheaper, like genome testing.  Not only does Fertilab have a lab full of resources, but they also offer financial and business advice to startups.

Support the startup scene in Eugene by checking out Fertilab's event calendar, and follow their facebook page.","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":87,"slug":"fertilab-thinkubator-is-bringing-diy-bio-hacking-to-the-startup-community-in-eugene-or","tags":["coworking","crowdfunding","oregon"],"title":"Fertilab Thinkubator is bringing DIY Bio hacking to the startup community in Eugene, Oregon","tweet":{"id":"354411036230696961"},"wistia":{"id":"elyj6glb4w"},"youtube":{"id":"PI5HKEq38Qo"},"id":"51d499e4f9cb4b760700acd5"},{"at":"2013-07-03T19:30:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup86.mp3","length":54289500,"md5":"c0be6ee05a81bb3480f4a5395de374bb","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":4512,"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"},"title":"Prioritizing what To Do next can be the toughest part of daily entrepreneurship, Blossom can help"},"uploadDate":"2013-07-03T19:41:37.823Z","id":"51d47e70f9cb4b760700a2a5"},"avatar":{"at":"2013-09-10T23:48:45.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"dd2453ebe9285ef8a5afd5dd50f35b16.jpg","Directory":"/tmp","File Size":"23 kB","File Modification Date/Time":"2013:09:10 23:48:44+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"None","X Resolution":"1","Y Resolution":"1","Image Width":"480","Image Height":"360","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"480x360","":null},"filename":"uploads/Cup86_52593.jpg","groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"@SmokingHotCoffe"},"ref":{"col":"files.files","id":"522fafdc70f7fbec2d004db5"},"sizes":{"small":{"id":"522fafdd70f7fbec2d004dba","filename":"images/small/uploads/Cup86_52593.jpg"},"thumb":{"id":"522fafde70f7fbec2d004dc0","filename":"images/thumb/uploads/Cup86_52593.jpg"}},"id":"522fafdd70f7fbec2d004db8","feed":{"id":"522fafde70f7fbec2d004dc3","at":"2013-09-10T23:48:45.000Z"}},"feed":{"id":"51d1f5def9cb4b7607006922","at":"2013-07-01T21:34:22.316Z"},"groups":["public"],"msg":"Today we chat with Thomas Schranz, founder and CEO of Blossom.  Their team of three has built \"a lightweight Project Management Tool for People who love the Products they create\".

We learn some invaluable lessons from Thomas that you might not expect.  For example, how charging for your software as a service can provide drastically better customer feedback.  We talk about the anxiety and psychology associated with overcoming these hurdles and turning them into milestones.

Similarly, Blossom helps the startup team prioritize and focus on objectives so that you don't get quickly overwhelmed with 1,000 high priority to-do's.

You can thank Thomas for joining us by subscribing to the Blossom blog that consistently has great content from industry leaders.","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":86,"slug":"prioritizing-what-to-do-next-can-be-the-toughest-part-of-daily-entrepreneurship-blossom-can-help","tags":["SaaS","productivity"],"title":"Thomas Schranz on how he iterated & launched his startup Blossom.io to profitablity by solving the \"what to do next?\" problem","tweet":{"id":"352514790981238784"},"wistia":{"id":"vkbub2wqkb"},"youtube":{"id":"b6RCxaRVnGA"},"id":"51d1f5def9cb4b7607006921"},{"at":"2013-07-02T18:01:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup85.mp3","length":58403379,"md5":"782adc943a72bc8783c4cd1c1046089c","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":4774,"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"},"title":"Bloggers put blood sweat & tears in their site without a payoff skyscraper is fighting for change"},"uploadDate":"2013-07-02T17:51:02.119Z","id":"51d31304f9cb4b760700810f"},"avatar":{"at":"2013-09-06T07:45:52.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"d8eec6a1a66cff88a686059369ab7d5c.jpg","Directory":"/tmp","File Size":"25 kB","File Modification Date/Time":"2013:09:06 07:45:50+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"None","X Resolution":"1","Y Resolution":"1","Image Width":"480","Image Height":"360","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"480x360","":null},"filename":"uploads/Cup85.jpg","groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"@comster"},"ref":{"col":"files.files","id":"5229882e76bfecad560034d2"},"sizes":{"small":{"id":"5229883176bfecad560034e4","filename":"images/small/uploads/Cup85.jpg"},"thumb":{"id":"5229883276bfecad560034f9","filename":"images/thumb/uploads/Cup85.jpg"}},"id":"5229883076bfecad560034d9","feed":{"id":"5229883276bfecad560034fc","at":"2013-09-06T07:45:52.000Z"}},"feed":{"id":"51cdffd8f9cb4b760700226c","at":"2013-06-28T21:27:52.203Z"},"groups":["public"],"msg":"
Today we chat with co-founder Paul Burger from Skyscraper.io, a startup in the ad tech space.

Skyscraper is an all-in-one ad management platform for independent publishers.  They make it easy for bloggers to focus on the content and not be overwhelmed managing advertisers.

","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":85,"slug":"bloggers-put-blood-sweat-and-tears-in-their-site-without-a-payoff-skyscraper-is-fighting-for-change","tags":["adtech","blogging"],"title":"Bloggers put blood sweat & tears into their site without a payoff! Paul Burgers startup skyscraper.io is fighting to change that","tweet":{"id":"352123460664823808"},"wistia":{"id":"wefztlsqi3"},"youtube":{"id":"oGgzAiV_d4c"},"id":"51cdffd8f9cb4b760700226b"},{"at":"2013-06-27T21:28:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup84.mp3","length":51024492,"md5":"07fb0d5df545ff3be12591221d0f99ed","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":4248,"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"},"title":"MapBox is battling Apple & Google for the future of location-based data with Open Source"},"uploadDate":"2013-06-28T22:59:20.018Z","id":"51ce1546f9cb4b760700268f"},"avatar":{"at":"2013-06-28T22:48:21.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"1255177651b1b6774c5906936cfe04ca.png","Directory":"/tmp","File Size":"33 kB","File Modification Date/Time":"2013:06:28 22:48:21+00:00","File Permissions":"rw-r--r--","File Type":"PNG","MIME Type":"image/png","Image Width":"480","Image Height":"360","Bit Depth":"8","Color Type":"Palette","Compression":"Deflate/Inflate","Filter":"Adaptive","Interlace":"Noninterlaced","Software":"Adobe ImageReady","XMP Toolkit":"Adobe XMP Core 5.0-c060 61.134777, 2010/02/12-17:32:00","Original Document ID":"4E5B0C0CC2CF5735A5A5A6CA592D3AD8","Document ID":"xmp.did:0CF334F0D86811E2A51AAD7DE7BD4FC2","Instance ID":"xmp.iid:0CF334EFD86811E2A51AAD7DE7BD4FC2","Creator Tool":"Adobe Photoshop CS5 Macintosh","Derived From Instance ID":"xmp.iid:F97F11740720681180D3AE845A56A674","Derived From Document ID":"4E5B0C0CC2CF5735A5A5A6CA592D3AD8","Palette":"(Binary data 384 bytes, use -b option to extract)","Image Size":"480x360","":null},"filename":"uploads/Cup84.png","groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"},"ref":{"col":"files.files","id":"51ce12b5f9cb4b760700253c"},"sizes":{"small":{"id":"51ce12b6f9cb4b7607002541","filename":"images/small/uploads/Cup84.png"},"thumb":{"id":"51ce12b6f9cb4b7607002547","filename":"images/thumb/uploads/Cup84.png"}},"id":"51ce12b5f9cb4b760700253f","feed":{"id":"51ce12b6f9cb4b760700254a","at":"2013-06-28T22:48:21.000Z"}},"feed":{"id":"51ccae94638d6df05b007c87","at":"2013-06-27T21:28:52.020Z"},"groups":["public"],"msg":"Today we are please to have Justin Miller from MapBox on the show.  With the popularity of smart phones, mapping has been a huge feature of the internet for both consumers looking where to go, and for web applications that need to plot data on a map. 

Justin tells us about the popularity of the MapBox github profile and the repo that he contributes to, the iOS SDK.","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":84,"slug":"mapbox-is-battling-apple--google-for-the-future-of-locationbased-data-with-open-source","tags":["open source","maps","SaaS"],"title":"MapBox is battling Apple & Google for the future of location-based data with Open Source","tweet":{"id":"350750288937885696"},"wistia":{"id":"tapjjx3hmo"},"wistiaAudio":{"id":""},"youtube":{"id":"YgFrVWNIQYc"},"id":"51ccae94638d6df05b007c86"},{"at":"2013-06-25T21:09:00.000Z","audio":{"aliases":null,"chunkSize":262144,"contentType":"audio/mp3","filename":"uploads/Cup83.mp3","length":45544516,"md5":"ab2eba0ae4cab43c4f2d945225cf5a54","metadata":{"album":"Smoking Hot Coffee Podcast","artist":"Jeff Pelton & Amul Patel","duration":3793,"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"},"title":"Named #1 in advertising by Inc.500, Co-Founder Adam Berke's Adroll is beating the 800 pound display ad gorilla"},"uploadDate":"2013-06-26T23:13:42.884Z","id":"51cb75a5638d6df05b00315e"},"avatar":{"at":"2013-06-26T21:37:12.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"b450509b67de1d95f46c8a831d0f91fa.jpg","Directory":"/tmp","File Size":"12 kB","File Modification Date/Time":"2013:06:26 21:37:12+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"None","X Resolution":"1","Y Resolution":"1","Image Width":"480","Image Height":"360","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"480x360","":null},"filename":"uploads/Cup83.jpg","groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"},"ref":{"col":"files.files","id":"51cb5f08638d6df05b0027f4"},"sizes":{"small":{"id":"51cb5f09638d6df05b0027f9","filename":"images/small/uploads/Cup83.jpg"},"thumb":{"id":"51cb5f09638d6df05b0027ff","filename":"images/thumb/uploads/Cup83.jpg"}},"id":"51cb5f08638d6df05b0027f7","feed":{"id":"51cb5f09638d6df05b002802","at":"2013-06-26T21:37:12.000Z"}},"feed":{"id":"51ca06f4a9fad38a22003065","at":"2013-06-25T21:09:08.911Z"},"groups":["public"],"msg":"Today we have a very special guest, Adam Berke, co-founder of AdRoll.  His \"overnight success\" has recently been covered by Inc. Magazine on their top 500 list, awarding AdRoll first in advertising and 7th overall!

Adam shares the story of how AdRoll got it's start 7 years ago over drinks with smart friends who would soon be co-founders.  They had the idea of focusing on the broken banner advertising space.  Sticking with it through the failing economy and a fierce competitive landscape show their resilience and focus.  Being pioneers of remarketing and retargeting, AdRoll is leading the way for the next generation of ad tech.

Thanks to Adam for taking time to join us and inspiring those of us who are startup founders or wantrepreneurs trying to get their start. ","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":83,"slug":"named-1-in-advertising-by-inc500-cofounder-adam-berkes-adroll-is-beating-the-800-pound-display-ad-gorilla","tags":["adtech"],"title":"Ranked #1 in Advertising by Inc.500, Co-Founder Adam Berke shares how his startup AdRoll.com beat Google at the display advertising game","tweet":{"id":"350029905414725632"},"wistia":{"id":"47ftz84zvw"},"youtube":{"id":"Y8hjftPRLpQ"},"id":"51ca06f4a9fad38a22003064"},{"at":"2013-06-24T18:00:00.000Z","audio":{"id":"51c88f3d86b010ed5a006c39","filename":"uploads/Cup82.mp3","length":112138899,"contentType":"audio/mp3","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"uploadDate":"2013-06-24T18:26:09.139Z"},"avatar":{"at":"2013-06-26T01:53:12.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"cc8ca7405a3be6616e705472a1c648c3.jpg","Directory":"/tmp","File Size":"13 kB","File Modification Date/Time":"2013:06:26 01:53:11+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"None","X Resolution":"1","Y Resolution":"1","Image Width":"480","Image Height":"360","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"480x360","":null},"filename":"uploads/Cup82.jpg","groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"},"ref":{"col":"files.files","id":"51ca4987a9fad38a22003e4b"},"sizes":{"small":{"id":"51ca4989a9fad38a22003e50","filename":"images/small/uploads/Cup82.jpg"},"thumb":{"id":"51ca4989a9fad38a22003e56","filename":"images/thumb/uploads/Cup82.jpg"}},"id":"51ca4988a9fad38a22003e4e","feed":{"id":"51ca4989a9fad38a22003e59","at":"2013-06-26T01:53:12.000Z"}},"feed":{"id":"51c37c297f9518347f0046b2","at":"2013-06-20T22:03:21.777Z"},"groups":["public"],"msg":"
To start the week we have a great conversation with Espree Devora aka. \"the Girl who Gets it Done\".

We talk about the increasing challenges to be authentic online and the importance of fostering strong customer relationships.

Espree's latest project SaveBusinessTime.com helps startups be smart and efficient with their time by taking advantage of the best tools and practices available online.

We also chat about the lack of women in tech, and how we can help foster the LA tech scene and a lot more.

Thank Espree for this great interview by reading her articles on TechZulu and take a look at SaveBusinessTime for your startup.


","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":82,"slug":"los-angeles-based-founder-espree-on-authenticity-outsourcing-and-tech-scene-in-la-epic-interview","title":"Los Angeles-based Founder Espree Devora of SaveBusinessTime.com on Authenticity, Outsourcing & Tech Scene in LA - Epic Interview!","tweet":{"id":"349238661797253120"},"wistia":{"id":"9woo6uno4h"},"youtube":{"id":"FJjtjBFp4TI"},"id":"51c37c297f9518347f0046b1"},{"at":"2013-06-19T21:24:00.000Z","audio":{"id":"51c48dbc7f9518347f0067b6","filename":"uploads/Cup81.mp3","length":74750361,"contentType":"audio/mp3","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"uploadDate":"2013-06-21T17:30:38.531Z"},"feed":{"id":"51c2217d7f9518347f0030c9","at":"2013-06-19T21:24:13.151Z"},"groups":["public"],"msg":"Today we're pleased to chat with Ash Maurya, author of Running Lean and passionate startup entrepreneur.  He's currently CEO of Spark59 which has created a great product to help evaluate your business model, Lean Canvas.

","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":81,"slug":"its-not-enough-to-have-great-idea-ash-teaches-startup-entrepreneurs-how-to-throughly-vet-your-business","tags":["lean","customer development"],"title":"It's not enough to have great idea! Ash Maurya from Leancanvas.com teaches startup entrepreneurs how to thoroughly vet their business models","tweet":{"id":"348199697720152065"},"wistia":{"id":"c0fsik1nmf"},"youtube":{"id":"dheywmq7vKs"},"id":"51c2217d7f9518347f0030c8"},{"at":"2013-06-15T20:05:00.000Z","audio":{"id":"51bb99891b4a6ed4480124d8","filename":"uploads/Cup80.mp3","length":57797518,"contentType":"audio/mp3","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"uploadDate":"2013-06-14T22:30:34.710Z"},"feed":{"id":"51b8e2b11b4a6ed44800d960","at":"2013-06-12T21:05:53.171Z"},"groups":["public"],"msg":"Today we chat with a startup team based in Santa Monica.  David and Alex from At The Pool tell us how they're building a social network to help get you offline.\n

\nAt the pool is a social network, and you can join using your facebook connect profile. You join pools that are of interest to you, things you love, hobbes, etc, and everyday the site will send you an introduction email to someone else who shares your interest. It helps connect you with people in your area. (We love their quote: “Technology brought us online. Isn’t it time it took us off?”) \n

\n2:40 Alex talks about their daily emails, AP split testing, and their tremendous amount of thinking behind the project. You’ll definitely learn a lot from this video. We hear a lot about email marketing and AP split testing details, but in this video we get more detail from these talented founders. Their team consists of four people, and are a great example of product driving the business. \n

\n5:16 If you’re a small startup, and you want to see how a small team markets themselves, this interview with Alex and David will be very helpful. \n

\n6:18 They launched the product about 7 or 8 months ago, with members in over 90 countries. The point of At the Pool is to help you to meet new people based on your interests. The idea was found originally a year before the launch of the site. They felt it was hard to find people in the community who shared interests, and wanted to build something that incorporated locality with interests. \n

\n8:32 They want this to be something grow organically, not forced. It’s a really easy icebreaker for meeting people and building your network. \n

\n10:11 From a bizdev perspective, is David reaching out to other businesses with large pools of people? They’re pretty well connected in the startup culture down in LA and in San Francisco as w\nell. They’ve also been looking into different subgroups, and have been releasing a large variety of exciting pools. \n

\n11:06 Are the pools restricted to what the team creates? There is a page on the site where people can recommend pools, and the team puts up about 10 new pools a week. \nMeetup really becomes an event platform, while at the pool focuses more on interest and hobbes. Getting a tech press early on has been a big driver for the team in terms of business development, and they saw a big boost of users following it. \n

\n14:08 What has the team learned about the press? How do they keep their audience growing?\nThe first thing they learned was as soon as one person wrote about them, everyone else would say it was old news and wouldn’t want to cover it. Tell them beforehand to hold your article and give them a certain publication time. The embargo helps navigate people posting it early and helps keep press happier. \n

\n15:50 They had really good growth after the first Kenny Creek Capitol, and a bunch of angels. ??? Go back and fix this part.\n

\n17:40 When they raised capital, they focused on their trajectory. They were expanding multiple countries, user bases, and across the board everything was looking good. \nWhat’s their strategy for the Android market? Once a design is finalized, it should be easier. If the Iphone market takes off, then they think it’s worth to develop it for Android. \n

\nThey have a matching algorithm that’s pretty smart, that picks the matches for the daily emails. Not all the emails are reciprocal, but they’re working on it. These emails bring back a lot of their users and viewers. \n

\nPeople are easily influenced by different pictures, so their team is trying to make their site as visually interesting as possible. They host events all the time, and try to make it feel really personal and less corporate.

\n\nWhat kind of autoresponder sequences are the team using? They have a lot of stuff built onto the site, but don’t use any off the shelf software. They looked into doing an auto retweet function, but thought it sounded like spam. \n\n

29:41 What do they do with their AB testing data?\n

30:20 Amul says that the team is 80% email marketing geniuses, 20% product creation geniuses.\n

31:00 Here we take a view into the website, including the signup experience.\n

32:16 Is At the Pool getting a lot of new people from traffic driving campaigns?\n

33:10 Let’s see our “match of the day” and learn more on how these matches are selected.\n

34:05 Jeff’s At the Pool profile is pulled up. We can see the completeness level of the profile. Alex says over 90% of their members have profiles that are over 75% complete.\n

35:40 What elements do they use to really pull up matches for people? They tell us that pools and location filters trump all else when it comes to matching users up.\n

36:50 They worked on this product three or four months before the launch, and then tried to work on it, and update the product daily.\n

38:58 The team definitely plans to have their ETA for mobile out by September first, and are hoping to have it out sooner.\n

39:48 They’re designing their mobile site to not need any other network; they want to build their own platform for mobile and eventually web based that doesn’t sit on anything else.\n43:10 One out of the four viewers visit the site on a daily basis. When they launch their mobile version, they’ll be able to control the process more because of the increased data.\n

\nWe move into the topic of monetization.\n

43:55 The team is currently not monetizing right now, because they’re focused more on the engagement and growth of their product. They’re somewhat following what Google did, which was saving the monetization until after they had a large and committed user base.\n

44:47 Alex talks about an example of a monetization strategy they would use when they begin that process.\n

\nSo how is this team so successful in building such an attractive and well functioning product?\n

46:26 As Amul says, what’s their “secret sauce”? \n

\n48:30 Alex talks more about his background here. He grew up in upstate New York, and dropped out of high school, going on to pursue much more engineering opportunities and experiences.\n

\n52:26 At the Pool wants to implement advertisements in the future that won’t hinder the experience of their users. They definitely want things that the users would find interesting or relevant. \n

\n53:17 What made them decide to add religious pools?\n

55:23 What were some of the team’s early struggles?\nOne error they made was trying to fund-raise before they had polished and really focused a lot on the product. They decided to put the fundraising off and really just work on the product itself, which ended up attracted much more support and success.\n

\nWe really enjoyed this interview with At the Pool today. There’s a lot we learned from these two about smart marketing strategies and conceptual thoughts behind the development of their product, and we hope you will too.\n\n\n

At The Pool http://atthepool.com/","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":80,"slug":"flush-with-750000-at-the-pool-is-crushing-it-w-1000-s-of-daily-emails-to-build-a-massive-community","tags":["email","social media"],"title":"Flush with $750,000 Atthepool.com is crushing it w/1000's of daily emails to build the next Meetup.com","tweet":{"id":"345999034906988544"},"wistia":{"id":"2fyro1c6yl"},"youtube":{"id":"UL4OAY6x-Hk"},"id":"51b8e2b11b4a6ed44800d95f"},{"at":"2013-06-14T18:29:00.000Z","audio":{"id":"51bb96eb1b4a6ed448012102","filename":"uploads/Cup79.mp3","length":73813714,"contentType":"audio/mp3","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"uploadDate":"2013-06-14T22:19:25.980Z"},"feed":{"id":"51b226a21b4a6ed448007380","at":"2013-06-07T18:29:54.550Z"},"groups":["public"],"msg":"Today we are pleased to chat with Kavan Seggie about the influence of WebRTC on the future of the web and real time communications.  AddLive is a great solution to the problem, and powers your website with real time voice and video chat.

","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":79,"slug":"addlive-communications-for-your-application","tags":["webdev"],"title":"Kavan Seggie's AddLive Platform is bringing the future of real time communications (WebRTC) to the world","tweet":{"id":"345669257520107520"},"wistia":{"id":"czxzd1kwl9"},"youtube":{"id":"v4212ivyQtA"},"id":"51b226a21b4a6ed44800737f"},{"at":"2013-06-13T19:00:00.000Z","audio":{"id":"51b8f12d1b4a6ed44800dd39","filename":"uploads/Cup78.mp3","length":67985273,"contentType":"audio/mp3","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"uploadDate":"2013-06-12T22:07:43.682Z"},"feed":{"id":"51b63b471b4a6ed44800a79e","at":"2013-06-10T20:47:03.856Z"},"groups":["public"],"msg":"Today we are pleased to chat with Shane Reiser from StartupGenome.com and Startup Weekend.  We talk about startup communities around the country and world using the web to stay connected.

Maps are used often in marketing to find where the best customers are, used for demographics, figuring out where innovative companies are happening, and hot spots for certain companies. 
Startup Genome is a really helpful tool to the community. We want to remind you guys that we shoot this show daily, 1PM Pacific Standard time.

5:34 Meet Shane Reiser, the founder of Startup Genome. He was the CEO for startup weekend for a while. He joined them kind of early in their journey, back when they first got their grant. Along the way, he had the chance to train many volunteers around the world, and noticed many of them were mapping, whether it was through advanced software or simply drawing out on whiteboards. From here, Shane began to develop his idea for the software.

Startup Genomes been around for a little less than a year. He’s still one of Startup Weekends most active volunteers, 

Startup Genomes depends on local curators who actually live in the specific cities to curate the data and approve submissions. 

8:40 Shane says the startup scene in Omaha is pretty good, Silicon Prairie News, three main cities, Demoin, Iowa, Omaha, Nebraska, Kansas City, Missouri, and Saint Louis is starting to get roped in. 

In LA, meetup.com tends to be a big catalyst for startups. In Omaha, Silicon Prairie News does most of the promotion on their local events calendar. Shane mentions that Big Omaha is a big conference event, which is probably the best startup conference. It’s a great conference because it’s small enough that it feels like it’s an intimate environment, and gets national attention as well. 

11:07 Shane hasn’t always been able to work on his laptop on the go, when he started working in the startup world, he has been, and is loving it. Startup Genome is a side project of his, he works for Dwolla, and heads over their to work sometimes. Dwolla is essentially a payments network, lets you send and receive money directly from your bank. Fees are just 25 cents for each transaction. They have an API that can be looked into, and can be hooked onto different apps. Dwolla is in Desmoines, Iowa, and announced around 3 weeks ago, they announced their series C, sixteen and a half million from Andreessen Horowitz. Most of the transactions are through their API, not through web and mobile apps. Dwolla’s headcount surpassed 40 headcount wise, soon to hit 50. 

14:30 The mission of startup Genome is to create the worlds most up to date, accurate, and accessible database of startups and players in the startup community. They’re also implementing really cool visuals. They started by importing a bunch of data, sucked down a lot of data from Crunchbases data, which was hard, because their data integrity wasn’t the highest. Their policy was good, but their data wasn’t the easiest to work with, so they had to clean out a lot of locations and corporations that weren’t in their planned grid. Startup Genome is building a network of volunteer curators to own the data for their city. They’ve got 275 volunteers around the world, and growing, and the goal is to crowdsource and curate the data, for a more accurate and usable database..  


17:41 When Startup Genome was first started, they launched every city at once, pulled all the data in, put out all the maps. A lot of data was out of date, so they shut down all the map, and only opened the map back up when a curator came and fixed the things up. 

19:11 They just received a grant from the Copen foundation, and are able to bring out a full time developer, which is really cool. The maps are powered by a software called Leaflet, and the map data is actually using Open Street maps instead of Google maps. 
 
20:31 Everyone has a different definition of what a startup is. Startup genome has different filters, like date, employee amount, etc. They built filters around the data points. 
Shane’s definition of startup is a group of people in pursuit of a repeatable business model which can be scaled. 

26:33 Amul is a big believer that startups will change the world, specifically technology and small teams. 

29:15 He got to know the Copen guys when he was working startup weekend. They offered their advice, and after a few months, after seeing Startup Genome launching new features and being serious, they invited Shane to come down and apply for a grant. 

30:00 Shane doesn’t take Startup Genome as a fulltime project because he loves to work for Dwolla and really believes in their cause. Shane believes everyone should have one side project, and lessons from one can be applied to the other. 

31:45 Shane’s learned from Dwolla that user engagement is tough. His job is to keep Dwolla users engaged, and to double engagement rates by the end of the year. Another issue is gaining a customer’s trust in the beginning, because people are comfortable when giving away information like social security number, bank card numbers, etc. One strategy Dwolla uses is to reward ten dollars of transaction credit for each friend referred. 

37:38 Complete user experience refresh, combine everything into one digestible experience. Implement functions that lets you see who the best in the community from the outside, where they’re investing in, flow of capital, industry pie charts, etc. They also have a big project to automate as much data as possible, by building crawlers that will essentially automatically update company profiles. 

40:39 Can certain people export data out? Curators can export the data for their city at any time. 

44:22 Represent.la is doing a similar thing for LA. They talked to them, and got them to include Startup Genome in their site as well. Shane cares more about creating the best database than visitors to the site. 

46:00 Cohen foundation gave Startup Genome 100,000 dollars, which is a 6-month budget based on hiring a professional developer. The plan after that is to potentially build on a revenue stream.

47:25 A revenue stream Shane got very excited about was a certain accelerator in a certain nonprofit in a certain university came up to him and told him they would love to tag people and companies in your system and get a white label view with all the charts, lists, maps of all the data we care about, basically providing them a service to track your alumnis. 

Amul suggests Shane send out a test batch of cold emails, and see how it goes. Ignore the percentage of recipients who get annoyed at the email and focus on the ones who are happy to receive your email. Many people in the startup community are very generous and friendly. 

52:12 What does Shane think of startup weekend and hack-a-thons? Shane thinks it’s very much about the experience and education if setup correctly. He’s met many of his best friends through it, he loves doing it, loves to volunteer, because it’s personally rewarding to see people learning new skills. It’s really about teams and community building. You have to get developers, designers and business people all at these events, because their skills should work together. 

57:27 What are some ways to identify things that probably won’t work? Shane says it’s important to simplify into something that can actually be built and tested in a short amount of time. How can a startup weekend or hack-a-thons prevent bad ideas? Shane says it’s really again, about the teamwork, and great teams can find those better ideas and execute them. 

59:27 Shane shares a great story about how he got hooked onto startup weekend. He organized the first one where he was living in Des Moines, Iowa. He thought it was a lot of fun, wanted to try another one. Clint, from startup weekend headquarters suggested that Shane fly up to New York and facilitate the one there. It was an embarrassing experience from him, but for his third event, he went to New York again and felt much more confident. A girl emailed him, and she said she didn’t really think startup weekend was for her, because she didn’t think her skills would really help there. (She was a writer for Nickolodeon.) Shane told her to just come to the event and watch the pitches, and if she felt inspired by a pitch, she should join a team or whatever. She introduced herself that day and wasn’t really having too much fun. When people started pitching, she jumped up and pitched this idea, which ended up getting enough votes to start a team. The next day, she was leading her team (almost like CEO), and the day after, she was much more confident and really happy with her ideas. She was really grateful for this opportunity and this event had a huge impact on Shane. It felt great for him to see people’s wonderful experiences with this event. 

Startup weekends definitely predominantly male. Shane wishes it was more even, because of the different perspectives. It’s funny to see “five dudes building a product, and their target market is females.”

It was great talking to Shane! We can’t wait to hear about the updates to Startup Genome that is targeted to launch next month.

Startup Genome http://www.startupgenome.com/","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":78,"slug":"armed-with-50K-in-seed-capital-shane-from-startup-genome-is-mapping-innovation-around-the-world","title":"Armed with $50,000 in seed capital Shane Reisers' Startup Genome is mapping innovation around the world","tweet":{"id":"345293936241291264"},"wistia":{"id":"f2fks93s0d"},"youtube":{"id":"2migK9jlOKo"},"id":"51b63b471b4a6ed44800a79d"},{"at":"2013-06-12T19:02:00.000Z","audio":{"id":"51b8cadb1b4a6ed44800cca8","filename":"uploads/Cup77.mp3","length":83623634,"contentType":"audio/mp3","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"uploadDate":"2013-06-12T19:24:14.303Z"},"feed":{"id":"51b8c5c91b4a6ed44800cbbc","at":"2013-06-12T19:02:33.612Z"},"groups":["public"],"msg":"
Welcome to Smoking Hot Coffee, today we’re interviewing Matthew Belos, veteran CEO of Yesware. Yesware is a plugin software that functions within Google’s gmail targeting salespeople. You can easily add it to your email. Yesware’s features includes tracking of emails, templates of emails, and CRM immigration. The whole process is done in mere seconds.

It will save you a lot of time by cutting out copying messages and closing deals, by showing the popularity of certain emails. You can also track when emails or images are opened, which will give you a lot of feedback towards your strategy. It overall tracks your overall email marketing efficiency, and one of it’s newer features is that it can send notifications or reminders. If there’s no reply from the recipient in a certain span of time, users will be reminded so they can touch base.

Matthew’s been around the block and really knows what he’s doing. 45 people said no to the software, but with persistence, Yesware is growing and becoming extremely successful.

Freemium model
Yesware is free, but is definitely worth your purchase. The bigger packages for enterprises is extremely beneficial. Trying Yeswares free software and experiencing it’s convenience and efficiency will probably make you interested in purchasing, as the case for Amul and Jeff.
(first ten minutes)
 
Matthew shares that Yeswares long term strategy really helped the team make it through and get on a path to a successful end result.

Before we continue, please remember to subscribe to Smoking Hot Coffee. There’s a lot of information that start up companies and overall people who are interested in these fields? that can be learned and implemented.

We’re working to make the homepage more interactive, and are working on live podcasts and live chatrooms. 1 PM pacific standard time, Monday through Friday live.

Matthews been in the industry for a while. Matthews been in sales and startups since 1995, with his own company or with others. Yesware is the second company Matthew has co-created. Matthew says that when you bootstrap a company, you own it. He’s a big fan of using customer financing to scale the company. Although slower at first, you own it all. It’s old school capitalism, and pretty much the right way to do things.

Yesware September 2010.
Matthew says it’s important to assess the direction you want to go in. Ask yourself if you’re ready to start your own company, or work for another startup. He suggests that it’s great to work for another startup for a while until you really become aware of your goals and skills.
One of the best ways to really learn about startups is simply by working for one. Matthew worked as an usher to get in for free. Bill Jacobson, interstep (email services company) an Application Services Company. Ended up working for him, doing a consulting  for him. Wrote a business plan. VP sales and marketing for his company. Sold to flycast three months after he joined. Flycast sold to CMGI in Massachusetts two months later. Couldn’t figure out how to build a business model. Round after round of layoff.
Starting businesses in recessions is a great strategy, because it draws people looking for opportunity. Very good teams can be built in those kind of darker times.
WGR Media, based in Boston, fundamentally predicated on idea that people would play video games on their cellphones. (2001 when started), website that had reviews.
WAP first indication that there were network on phones (mobile computers)
Started out writing reviews for proto mobile games like Gladiator, Alien fish exchange
Rabid users more powerful than the carriers. Built up and sold to CNET. Became mobile section of Gamespot.
Matthew stayed in Boston and had twins. (His wife had twins.)
Floodgate, world class game development team in Boston. Helped them make money and sign development deals with Nokia, Disney, etc.
Mostly mobile games, did a couple PC games. Sold to Zynga about 2 years ago.
 
More gamers because of the expanded software’s/ whats the words.
Everyone’s a gamer, whether poker or counterstrike. Consoles have a huge place in the entertainment spectrum, but the whole market is wideining. Exactly as Jeff says, the mass market is increasing to things like even Farmville, which is played by both middle schoolers and adults.
Strategy based on size. Advantages or disadvantages to big size. Old days, scale was everything, you wanted to be big to show.
Feelings/thoughts on ranking, for places like app stores, itunes store.
(25 minutes.)
Why build on Gmails platform?
Matthew has been in sales his whole life, so he definitely understands what a salesperson wants in terms of communication and outreach through email. A generic set of tools isn’t the best for people who need a much bigger outreach.
Started out with the question: How can we make email better for salespeople? Fundamental work flow of email doesn’t work as well for salespeople. It wasn’t designed specifically for salespeople. Matthew took this and added three key features that would greatly benefit salespeople. These three core ideas; template library (easy to create new emails) CRM sync feature, tracking feature (similar to analytics for email.)
Make a big software better for a specific niche, picking a consumer audience and working to improve something for them.
Not always better to compete, but like in Matthews case, working together to achieve common goals for the customers.
Entry strategy, be careful to make enterprise quality software from the start, especially with a smaller team.
How did Matthew decide which platform to pick?
Jeremy Alair, founder of Alair, forget exchange, just focus on google apps, very easy to develop core.
Focus on one thing, but do it well. It’s definitely a good idea to incorporate and make the best out of Gmail as a startup company, in terms of both price and features.
 
(30 min cutoff)
Development challenges and distribution challenges, both should be considered equally. They’re dependant on the other and is so crucial for the success of a startup.
 In terms of publicity, Yesware is completely software focused. Up until early this year (2013) only 10,000 was spent on marketing, and instead that money went back into the product. Users were the word of mouth that was the most effective for Yesware.
Professional tool, want to keep it free for people who don’t use it too much, but do charge for people who use it for work, in higher amounts for people who use the tool.
Within 15 seconds of doing something, joy should be given to the user.
September 2010 started, raised two rounds of
million dollar steve round? Google Ventures
40:00 mark
Rich Minor is the partner
Giving feedback/advice from the start. Important for them to get Google Ventures involved because of Gmail.
First approached him when the software was a concept. Started building a workable prototype from there, based on the mockups. Paying for development out of own pocket. Got it 80% at some point.
42:05
Talked to 45 different people. Don’t take it personally. Take the feedback, but don’t give up. Totally doable to build a great business, don’t necessarily need funding. Professional investors have to pass on many many deals. Tenacity is key.
Not the final state of industry, suffer from a very garbage in garbage out.
Not a good way to collect data that business is run on. Discouraging to not immediately get support, clarity of vision is important. Seeing your own opportunity in your market and believing in it is really important.
47:31
Ideas are cheap, but execution is key. Built an 80% functional prototype already. The prototype built was a standalone web based email plan. Trying to get people to switch. Difference between Yeswares investors and the 43 people who based was that the investors weren't focusing on the final product, but on the potential of the
team who built the software from their vision. Investors – love what theyre doing
49:50
Huge pivot. First meeting in Google Offices of New York. 150 slides about products future, roadmap, etc. Three hours of point by point questions, why this, why that. At the end of it. Why don’t you take 30 days. Don’t write a code, just think about the product. Don’t let the momentum drive you over a cliff. Don’t waste the money given to you by bringing a product to market that you’re not 100% confident of. Sometimes you need to slow down to speed up. Don’t have to always worry about selling all the time.
Smart money is determined by the level of devotion that the partner is willing to give to your project. How much time and energy are they going to think about you.
1:15
First best answer is a yes. Second best answer is a quick no. Goes for customers, clients, partners, sponsors, employees, etc.
Last piece of advice for those with a great idea but are having some trouble starting, either financially.
If you believe in the struggle, set a date for your self for reassessment. Do everything in your power to get past that date.
The amount of time people spend throwing themselves against the walls of the venture capital community is disproportionately ineffective compared to getting more signed customers.
Would not wait for investors in any case.

We hope you enjoyed this cup, and learned more Matthew’s amazing persistency, as well as having gained some useful tips and advice for your startup.

As always, remember to drop in and watch our live shows at 1pm, Standard Pacific time. We also love subscribers on our Youtube, and site visitors as well. Support and feedback from our viewers is always appreciated.

Yesware http://www.yesware.com/","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":77,"slug":"freemium-startup-yesware-grabs-4-million-after-45-rejections-veteran-ceo-matthew-tells-us-how","tags":["email","SaaS"],"title":"Freemium startup Yesware grabs $4 Million, after 45 Rejections! Veteran CEO Matthew Bellows tells us how","tweet":{"id":"350470217480142848"},"wistia":{"id":"p90awko2sx"},"youtube":{"id":"m74IfXikkKM"},"id":"51b8c5c91b4a6ed44800cbbb"},{"at":"2013-06-12T18:00:00.000Z","audio":{"id":"51b8d16d1b4a6ed44800d544","filename":"uploads/Cup76.mp3","length":64366583,"contentType":"audio/mp3","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"uploadDate":"2013-06-12T19:52:16.140Z"},"feed":{"id":"51b644101b4a6ed44800a88b","at":"2013-06-10T21:24:32.796Z"},"groups":["public"],"msg":"Challenge your friends to new fitness goals.

People love challenge. \n\nA lot of people developing or launching apps have made money, and become successful, and a lot haven’t, it’s just a gamble. If you can get some bigger people to start using and spreading the app, it can really grow. \n\nClayton Low of BattleFitApp.com, living in Goldcoast, north of Sydney.

\n3:05 Got inspiration from games that he played with friends.

\nLaunched the app around two months after they came up with the concept.

\nWhen first built the app, it didn’t perform as well. From there, Calyton developed the app a lot to improve it.

\nPhone Gap, (before Adobe bought them), allows any web designer to make a native iphone or android apps. Built one code base, use for all platforms.

\n80,000 downloads. (Android Market) Goal was to push to Iphone market eventually.

\nLaunch paid version for around a dollar. 500 downloads.

\nMost of the feedback was not for the software itself, but for more content.

\n\nFelt really good that he won the challenge at the gym, received prizes and felt great about it. He wondered why there wasn’t an app for it, and that’s where BattleFit was born. Sports and athletics inherently competitive. App gives a time, and can compare the results.

\n\n13:13 Still using Phone Gap. Using handlebars. Want to move up to Angular.

\n\nWe asked Calyton how he found our show. He explains he is continually on the path of improving himself, and that brought him to this show. He believes there are so many other people out there who could benefit and learn from things like the show, which really highlights the struggles and process of many startups, and their tips and advice.

\n\n18:30 Calytons getting the word about BattleFit out by connecting to his friends in the personal training realm. Partner is a personal trainer, and is the face of BattleFit. He is qualified, so he can answer and offer advice for the users of BattleFit. Calyton is encouraged by the downloads, even without the marketing, so he knows the concept of the application is sound.

\n22:13 BattleFit is connected to Facebook and can send out notifications and statuses, which helps draw in other athletes or people looking to work out.

\n\nPlan is to release two apps, free and paid version.

\nHoping for higher payout by giving advertisers a full page transition. In the battle transitions, hoping to add more advertisements, giving a full page ad instead of 50 pixel banner at the bottom. They then added Google Plus in their marketing strategy to address all bases.

29:20 Shows the application on his phone, gives a brief runthrough on the outline of the application.

\n\nCalyton is trying to target individuals, not mainly focusing on boot camps or other developments.

\n31:40 Calyton is planning to launch on Android first, then giving a week to transition to IOS.

\n\nCalyton’s local friends are going to help promote the application through their twitter followers. He’s planning to follow the reaction received, and take feedback from his user base to improve the application and his strategy.

\nBattleFit is planning to incorporate credits and products into the application. They can earn more this way than just advertisements.","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":76,"slug":"leveraging-our-deep-need-to-compete-developer-turned-mobile-entrepreneur-gets-ready-to-launch","tags":["mobile","fitness"],"title":"Leveraging our deep need to compete, Developer turned mobile entrepreneur Clayton Low's BattleFit App gets ready to launch!","tweet":{"id":""},"wistia":{"id":"73gklog89j"},"youtube":{"id":"1qeU8itXK1Q"},"id":"51b644101b4a6ed44800a88a"},{"at":"2013-06-11T21:18:00.000Z","audio":{"id":"51b8cf2b1b4a6ed44800d11f","filename":"uploads/Cup75.mp3","length":57157623,"contentType":"audio/mp3","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"uploadDate":"2013-06-12T19:42:36.826Z"},"feed":{"id":"51b642881b4a6ed44800a86b","at":"2013-06-10T21:18:00.293Z"},"groups":["public"],"msg":"Cutting edge idea. Provide a crowd to help you source the best ideas. You can curate and play around with the ideas, to find the best ones. In the application, they help spur peoples ideas by cross pollinating the ideas.

\nHow is Sandro going to find a crowd once the beta is launched.

\nIdeas are so intangible that it’s hard to wrap your head around the physical nuts and bolts, and details. Yutango helps you sink your teeth into this intangible kind of concept. Jeff and Amul were also incredibly impressed by the concept of the software and the amazing animation that so clearly broke down how Yutongo functioned for a user. You’re going to get a sneak peek into the product itself if you continue watching, and you don’t want to miss that!

\n(7:00)\nMeet Sandro Morghen, the founder of this incredible software. He and his partner analyzed their market and competitors very closely for the past two and three years. They observed a similar pattern many competitors followed, very contest based.

\nIt’s expensive for buyers who are looking for these ideas. Content based mechanism may not be the best. Collecting of ideas.

\n\n(10:00)\nEach person who participates in the process is paid. The process is designed in a way so that a growing database is built. It’s a real collaborative product. The second goal of Yutongo is to really pay their customers based on their time.

\n\nPeople in companies have specific problems. Yutongo collects solutions and organizes them in a way that the most relevant ideas are presented to the user. \nThey wanted to collect experience in a commercial test of their product.

\n\nYutongo has a very unique approach, but separating a big idea into smaller sub-questions and idea fragments.

\n(22:00)\nThe compensation for great ideas is charted through time. There are certain jobs, with a predetermined time span and goal. Paypal is automatically set up to pay the workers.

\n\nMany crowd source models don’t work, but Yutongo chooses it’s contributors carefully, and fine tunes it’s growing database of workable ideas.

\n(26:24)\nSandro worked for a company for innovation services for 15 years. He was a creative director there, conducting over 600 products, ranging in size.

\nYutongo is Sandro and his partners vision to “metrolize” the experience into a web application.

\n\nGet an exclusive taste of this amazing software.

(29:48) We follow Sandro as he gives us a walk through of how the submission process works. We’re asked to invent new flavors, think of funny inventive ways to open a bottle, and other great questions. In the second phase, fragments, pictures, and phrases cycle and switch out, and it helps the user brainstorm and find inspiration. It’s truly a very cool concept. 

It’s amazing to see an innovative idea come into motion through hard work and perseverance. This interview with startup founder of Yutongo really captures the spirit of start ups. 

\n(41:00) Some of Sandro’s upcoming big problems are getting subscribers, innovators, and customers. Yutongo is always wanting to gain feedback from a larger market. They are close to their commercial launch. Sandro is planning to contact companies from his own internal market, create a Google adwords for businesses, and a Facebook page for publicity. Sandro experimented a lot with different approaches to get free signups, and to come up with a marketing plan, which is currently still in the making.

\n\nWe hope you enjoyed this cup, and learned more about crowd sourcing and Yutongo’s startup effort as well.

\n\nAs always, remember to drop in and watch our live shows at 1pm, Standard Pacific time. We also love subscribers on our Youtube, and site visitors as well. Support and feedback from our viewers is always appreciated. Thank you for reading.
yutongo http://yutongo.com/","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":75,"slug":"yutongo-is-bringing-global-ideation-crowdsourcing-to-everyone-founder-sandro-gives-us-a-sneakpeek","tags":["ideation"],"title":"Yutongo.com is bringing global ideation crowdsourcing to everyone; Founder Sandro Morghen gives us a sneakpeek!","tweet":{"id":""},"wistia":{"id":"hj790ogok7"},"youtube":{"id":"gNeRL9TqwO8"},"id":"51b642881b4a6ed44800a86a"},{"at":"2013-06-10T21:27:00.000Z","audio":{"id":"51b65a661b4a6ed44800ac96","filename":"uploads/Cup74.mp3","length":93364173,"contentType":"audio/mp3","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"uploadDate":"2013-06-10T22:59:53.833Z"},"feed":{"id":"51b644dd1b4a6ed44800a8a1","at":"2013-06-10T21:27:57.337Z"},"groups":["public"],"msg":"
Microconf is a great resource with last years talks online 6:38

The importance of blogging for an audience 7:35

Podcasting as an evolution of blogging 9:15

Is it still too soon for video blogging? 10:45

What are best practices for writing copy around podcast content? 13:20

Do you present an agenda or summary of topics inside the content? 16:05

Keeping users engaged with variety and new formats 18:00

Getting paid for content creation online 19:50

Podcasting schedule and workflow 21:56

What's the future of podcasting? 23:05

the Numa Group http://www.thenumagroup.com/","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":74,"slug":"multiple-streams-of-income-genius-rob-walling-shows-us-how-he-got-to-stable-10kmth-wweb-assets","title":"Multiple streams of Income genius Rob Walling from Numa Group shows us HOW he got to stable $10k/mth via multiple Web applications","tweet":{"id":""},"wistia":{"id":"xvi74whkoa"},"youtube":{"id":"jG7Zj9FThPU"},"id":"51b644dd1b4a6ed44800a8a0"},{"at":"2013-06-07T21:25:00.000Z","audio":{"id":"51b654ad1b4a6ed44800aacf","filename":"uploads/Cup73.mp3","length":69489926,"contentType":"audio/mp3","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"uploadDate":"2013-06-10T22:35:27.852Z"},"feed":{"id":"51b644671b4a6ed44800a895","at":"2013-06-10T21:25:59.186Z"},"groups":["public"],"msg":"Today we have a great chat with a grass roots media blogging platform out of the UK, Outerground.com with founders Sam Hellawell and Oliver Gordon.

They are both young founders whittling away at their social news startup. The interface is really professional looking, and the teams gotten really far. Sam’s a rockstar developer, and he’s currently working on a 3D isometric game. 

Our show provides great information for viewers interested in startup. There are so many general directions, and many specifics for different industries and strategies as well. You can see how design and development strategies are implemented. This is a great interview for people thinking about moving in this direction, showing the day to day grind.

We’re going to be broadcasting live 1PM Pacific Standard times Monday through Thursday on our site! We’re also putting up our schedules for the people we’re interviewing in the next few weeks, so if you have any specific questions, shout out to us and we’ll include it on the show. Any feedback and subscriptions are really appreciated and we really enjoy seeing an active community!

Sam Hellawells been programming since ten, always done web development, always loved it. They spend a few months developing a sketching application, where you can sketch something and post it, but then changed direction because they didn’t feel it would go far. 
Very small segment of people actually contributing to content, most people consuming it. 
They’re planning to get a lot of feedback of viewers from Google Analytics. 
20:25 They have all sorts of projects they want to go through, such as games, Sam created his own fully game engine a while ago. They all want to go towards building games, and becoming self sufficient. They want their programs and developments to be interesting and engaging for their users. They also want to focus on this, but are lacking the funding. Amul thinks that this site can be grown organically, by just listening to what people want and adding the features, and keeping the feedback loop tight. 

Right now their time is limited, because they have freelance work as well. They’re thinking outburst, and want the adwords to be integrated instead of annoying and everything. They feel the ads should be integrated in the stream. 

24:10 Their facebook feed was working before. It was a bit annoying for some of their users, but they felt it was still important. Jeff adds that an application called GoCarrot (24:35) does all the open graphing for you, when someone favorites or replies, you can have it automatically on the backend. Their site is built off their API (application programming interface), so they have the same level of access as anyone. HGDP, the backend is PHP, html, css, javascript. Sam is the coder. The logo was designed mainly by Oliver. 

27:54 Little experience in marketing, but he’s been working on it. He’s been going through the dummies books to pick up some basics in marketing. He’s mainly been privately messaging individual people, but hasn’t yet moved to mass emails. 
Amul recommends watching the show for tips, as well as considering gearing towards a niche for the site, like going after a certain category and adding more content based on that. Oliver has a few ideas for categorizing, so that you can target the fields you want to see. Oliver and Sam were looking for illustrators, so that they could get more cool visuals. 

Jeff thinks focusing on a group of early adopters, the ones who have retention is a good idea for growing their base. Amul agrees, and think it’s important to build a lot of content. Oliver and Sam tell them they receive negative feedback on one poster posting a lot of content. 
Sam emailed a Youtuber, who signed up for a partnership. A lot of it is about hitting a small niche and just really building from there. 
34:00 Outerground isn’t motivated by money, but Smoking Hot Coffee does recommend still reaching out to the bigger bases, because it will really help the process of the project. 

Jeff says to make sure the content of Outerground can be shared to other networks, because worries of many people are seeing what kind of community it is, and wondering if their friends are connected, or considering making new friends.
Outerground is gearing towards creating a more stranger to stranger community, not necessarily for just socializing, but more for seeing the different contents. 

outerground http://outerground.com/","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":73,"slug":"outerground-launches-from-the-uk-a-grass-roots-media-blogging-platform","tags":["social media"],"title":"Sam Hellawell launches Outerground.com, a grass roots media blogging platform from the UK","tweet":{"id":"345630583919083520"},"wistia":{"id":"a4x9lcvymw"},"youtube":{"id":"wg13s0brvAM"},"id":"51b644671b4a6ed44800a894"},{"at":"2013-06-05T00:00:00.000Z","audio":{"id":"51ae80da1b4a6ed448002074","filename":"uploads/Cup72.mp3","length":73955820,"contentType":"audio/mp3","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"uploadDate":"2013-06-05T00:05:48.453Z"},"feed":{"id":"51ae7f9a1b4a6ed44800205a","at":"2013-06-05T00:00:26.835Z"},"groups":["public"],"msg":"
Simplifying full stack development with Javascript 9:00

Tom's introduction to Meteor and contributing to open source 9:40

Sacha's background is in design and also used Rails prior to finding Meteor 10:40

Big advantages of using Meteor over Rails 12:00

Comparing previous to next generation real-time frameworks 14:50

Is Meteor production ready? 16:50

Community support and plugin ecosystem 17:30

Where to host your application 19:01

Framework sustainability & reliability 21:00

Coexisting with other front end frameworks and tools like Angular 23:45

Will there be a widget universe for meteor? 26:45

Gaining interest and launching a blog before writing Discover Meteor 27:53

Leading the Meteor wave with open source, and building Telesc.pe as HackerNews for designers 31:00

The decision to sell a book versus giving it away 34:05

Book resource and screencasts 36:00

Pricing and what's included with the book 36:50

Bringing design to development 38:30

Getting customer feedback, supporting education and further discussions 40:30

What's the future look like as it becomes easier to develop rich internet applications? 42:55

What are common examples of Meteor applications? 44:20

The advantage of speed when building with Meteor 47:40

What's coming from Discover Meteor to grab our attention next? 49:00

The audience for Discover Meteor is developers, designers and non-developers 52:15

Google hangouts as an educational outreach tool 56:25

Collaborating in the browser using real time frameworks like Meteor 58:12

Weapon of choice for coding and text editing 1:00:28

Sacha tells us about his project Folyo.me 1:03:04

How to keep up with a pre 1.0 framework 1:12:42




","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":72,"slug":"training-new-developers-on-the-hot-new-meteor-platform-authors-sacha-greif--tom-coleman-share-how-they-got-started-in-developer-education-space","tags":["webdev","content marketing"],"title":"Training new developers on the hot new Meteor Platform, author's Sacha Greif & Tom Coleman share how they got started in Developer education space ","tweet":{"id":"342076068250923008"},"wistia":{"id":"dfyygzbcjr"},"youtube":{"id":"Wi77ZyiBjsQ"},"id":"51ae7f9a1b4a6ed448002059"},{"at":"2013-05-23T20:00:00.000Z","audio":{"id":"519e7645ebf723db72010db1","filename":"uploads/Cup71.mp3","length":61978782,"contentType":"audio/mp3","metadata":{"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"}},"uploadDate":"2013-05-23T20:04:22.815Z"},"feed":{"id":"519e755bebf723db72010daa","at":"2013-05-23T20:00:27.720Z"},"groups":["public"],"msg":"Today we are pleased to chat with startup entrepreneur Josh Breinlinger, who quickly learned the ropes when he joined the oDesk team as employee number four.  Although he came from a mechanical engineering background at MIT, he dove right into marketing.

Early days in oDesk were just as you would expect. Josh was on the phone with customers more than anything else.  To jump start his sales experience, he says that he went to a bunch of used car lots and time share meetings. Used car lots are every automobile driver’s worst nightmare, but then again, an extreme number of used cars are sold every day. Josh is undoubtedly one education hacker.

Josh explains how oDesk started by targeting the market of open source PHP development and when he joined they had about eighty freelance programmers. With half of the chicken and egg problem solved, he was able to focus on getting projects and jobs into the pipeline.

Although oDesk was such a different sort of hiring process, it's obvious now that their unique approach has attracted millions of contractors and over 500,000 businesses hiring on the platform.
Josh speaks about oDesk's advantage as one of the first hiring systems that didn't limit you to a fixed price per project. Instead of just setting a value on your project completion, you could now build a virtual team of specialists to develop your project. It really broke through any glass ceiling that internet start-up companies were afraid of.

The \"work diary\" feature of oDesk was one of the core innovations. It is a tool for companies to track time & work done, and for employees to track payment for their time. It is very much like an old fashioned punch card for logging hours and work. Companies can see screen shots of what their employee is doing, and being that this is all online; the employee could be hundreds of miles away.  This ensures the company can see the task is being completed in a timely matter, and the employee is guaranteed payment on the work they have logged. oDesk essentially ensures employee's, “you do the work you are hired for, and we will make sure that you're paid for the hours you log”, and people trust it when they see it working.

Being the fourth employee at oDesk, and then moving on to Sigma West, Josh Breinlinger really understands what can come of the World Wide Web and people being involved in change. When asked about what he wants to see be put to the test next, he says a few different things. First, he wants to see more recurring business or usage in the marketplace in question. A business or company where there is a one-time need, he says is not as interesting to him, such as wedding photographer. So unless you plan on getting married more than once, it just isn’t worth the funding. He also says, he wants to see markets having the ability to standardize the offer. This means simply, it can be something anyone can do. You need the extra buck, but you don’t know how to create a web based server… however you can write an email to a potential recruit.  That is the kind of simple task he wants to see more of on these markets.

Josh also says it needs to be irregular.  He explains how a housekeeping job is not what he wants to see; in that instance he does not need the middle man (like oDesk) to hire a house cleaner. He wants to see more irregular needs, such as, not knowing when you will need that house keeper, or a taxi ride to the airport. The irregularity is something that drives the diversity of this sort of marketing, and without it, there is just no need for it to be as huge as it has become.

When Josh was asked about how to get a start-up business off the ground, he had some great advice. You need a great team and marketing skills at your fingertips. When looking for some great team members, he says you need to look for someone with an in-depth sense of what is wrong and how this product or service will fix it. Product features alone aren't enough.  The core team should have a deep understanding of the problem they are set out to solve.

Josh is also a big believer in reaching for a high net promoter score. The net promoter score is, is a single customer question akin to, \"how likely are you to suggest this product/company to friends or family on a scale of one to ten\". A promoter is those scored nine to ten and a detractor is anyone with a zero to six ratings. The net score are the promoters minus the detractors. Aiming for a very high score is something that makes your company or product stands out among the rest because of strong word of mouth and customer satisfaction.

We look at Josh's latest project that he's cofounded, Rev.com.  They offer audio transcription, business translation, and certified translations at a fixed rate per minute, word and page respectively.  We're anticipating additional services Rev might offer, but unlike oDesk, they're an interface for completing the task, and not a direct marketplace for workers.

Being on board so early in the start-up internet process makes Josh Breinlinger one of the best people to take advice from when it comes to making a start-up business. Trends change all the time, as he mentions, and keeping up with them and sometimes ahead of them can make or break an internet business. Being an early employee at oDesk has established Josh as a thought leader in the world of internet marketplaces. He is truly an inspiration to those who want to gain a lead in the world of web.

Thank Josh for sharing his story with us by checking out Rev.com and following his great blog.  We look forward to following up with Rev's future announcements and Sigma West's wise investments.
Rev http://www.rev.com/","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":71,"slug":"odesk-veteran-tuned-vc-josh-breinlinger-shares-marketplace-secrets","tags":["VC","Marketplace"],"title":"Startup Veteran turned VC, Josh Breinlinger shares Marketplace Secrets gained from early days of powerhouse oDesk.com","tweet":{"id":""},"wistia":{"id":"4jef8xlcy3"},"youtube":{"id":"JD4JqcVopCU"},"id":"519e755bebf723db72010da9"},{"at":"2013-05-22T18:25:00.000Z","audio":{"id":"519d0e7bebf723db7200fa57","filename":"uploads/Cup70.mp3","length":59803304,"contentType":"audio/mp3","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"uploadDate":"2013-05-22T18:29:17.417Z"},"feed":{"id":"519d0d81ebf723db7200fa43","at":"2013-05-22T18:25:05.587Z"},"groups":["public"],"msg":"Just like email, forum software is the foundation of the internet technology. Back in early 90's BBS's were the hot thing so when I hear of a non-technical founder is innovating in this space I knew we had to have Jordan Menzel from CrowdHall.com on the show.

Jordan leveraged his background in state politics & worked with fomor secretary Madeleine Albright when developing this mass deliberation software. Winning a business plan contest he and his co-founder felt emboldened to push his mockup to other politicians.

Now CrowdHall is an evolution of old style forum software for the web to allow rich town hall conversations happen online.  It's ideal for anything from political conversations to celebrity \"ask me anything\" like they did for the Bachelorette.

The company has just finished raising it's second seed round of about $700,000 and is moving into the Las Vegas downtown project.  We also chat about their experience coming from The Brandery in Cincinnati.

Jordan shares with us what he's learned about developing customers, fostering early users and proving the usefulness of the product itself.  Investors aren't looking for immediate profitability, but rather a sound business model with a sizable market.

As a non technical founder, Jordan found himself pitching the idea like crazy, winning some business competitions and even paying clients without the working product.  They later would find their CTO Nick via Techcofounder.com.

The product is looking great, and they're currently working with hosts individually to keep the quality high and curated.  Another great feature is the ability to embed your CrowdHall into your own website allowing you to brand the experience on your domain.

Amul noticed CrowdHall on TechCrunch, and we discuss the process of getting noticed by the press.  Just like job hunting, you have to use your network and friends to find a connection.

Jordan mentions the massive iterations they made to the site early on, and we ask what kinda of changes were made.  Mainly they refined their focus or tucked away features they'd built like notification and complex email digests.

CrowdHall also has host-less town halls to offer a learning space where people can curate content around a topic.  Open ended forums that don't always require a response is an example of a change they had to make to the technology they hadn't anticipated at the start.

Using Google Analytics and MixPanel to track user flow and retention on the site helps them study behavior on CrowdHall.

Strong relationships are a reoccurring theme to overcoming the challenges a startup has getting the word out or forming partnerships that make all the difference.

Thank Jordan for sharing his startup story with us by checking out CrowdHall.com and signing up!

CrowdHall http://crowdhall.com/","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":70,"slug":"jordan-is-a-nontechnical-founder-crushing-it-in-the-stale-web-forum-space-with-crowdhall","tags":["SaaS","platform"],"title":"CrowdHall.com's Jordan Menzel is a Non-technical Founder that's crushing it in the stale web forum space, he shares his journey ","tweet":{"id":""},"wistia":{"id":"s1ywhh3fu8"},"youtube":{"id":"cgcgbdh25rM"},"id":"519d0d81ebf723db7200fa42"},{"at":"2013-05-22T02:20:00.000Z","audio":{"id":"519c2dc3ebf723db7200ed57","filename":"uploads/Cup69.mp3","length":48793424,"contentType":"audio/mpeg","metadata":{"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"}},"uploadDate":"2013-05-22T02:30:29.156Z"},"feed":{"id":"519c2b57ebf723db7200ed45","at":"2013-05-22T02:20:07.089Z"},"groups":["public"],"msg":"Today we chat with Nicholas Molnar from Wantering.  He shares with us his startup story, funding and the business development at Wantering.

They're taking online shopping head on.  I need a new wallet, how do I find the best one?  Wantering built a search engine to crawl products all over the web, and deliver the best results to you in a beautiful way.  There's others trying in this space, but aren't optimal, even Google's product.

Friend of the show Max from WhatRunsWhere, introduced us to Wantering, which he invested in and advises with his online marketing expertise.

Wantering.com offer's a beautiful experience that you're used to with social sites like pinterest, but offers a buy button on every product.  They filter and sort their product catalog, built from crawling the sources directly, not relying on standard xml feeds alone.  This provides them higher resolution images and more up to date inventory and pricing data.

They have about 200,000 products listed in their catalog currently and plan to double this summer.  Not only do they have big stores, but smaller boutiques that don't have as much visibility.

Amazon has a large big store offering, but they don't do a good job at fashion, where taste and reviews need to be more timely.  Using social indicators, and being tapped into the changing industry is key to keeping up.

Monetization is always the big question.  They have clear affiliate opportunity and are looking to drive value with their high intent audience, active shoppers.

Having a great group of investors to provide advice, motivation and realistic goals has helped keep moving the team forward.

Gaining 200,000 followers on Tumblr has been an excellent platform to grow interest in the Wantering product.  Not just a single blog, but around 40 verticals serving individual interests.

The team at Wantering has found clever ways to use Tumblr to reach out to their audience without overloading the dashboard, while offering a full shopping experience on their blogs.  They also track their top contributors and include a leaderboard to reward their efforts.

Content marketing really is our sweetheart and we love to hear their focused strategy on their blog audience.  We even get a tour of their game themed conference room and peek of the office space of 10 people in Vancouver.

Nicholas is generous enough to show us a peek of the upcoming product release.  They have a clean front end to display what they think you'll want to see, and you can save your favorites.  It's easy to browse and see the products, share them with friends and buy the products.

Thank Nicholas for being on the show by following the Wantering Blog and signing up at Wantering.com!
Wantering http://wantering.com/","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":69,"slug":"with-over-200k-followers-on-tumblr-learn-how-nicholas-is-building-a-massive-audience-for-wanteringcom","title":"With over 200K Followers on Tumblr, Learn how Nicholas Molnar's startup is building a massive audience for Wantering.com","tweet":{"id":""},"youtube":{"id":"p2WM9Ju7gk8"},"id":"519c2b57ebf723db7200ed44"},{"at":"2013-05-21T01:00:00.000Z","audio":{"id":"519ac8e0ebf723db7200d4d4","filename":"uploads/Cup68.mp3","length":63495974,"contentType":"audio/mp3","metadata":{"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"}},"uploadDate":"2013-05-21T01:07:46.385Z"},"feed":{"id":"519ac732ebf723db7200d491","at":"2013-05-21T01:00:34.181Z"},"groups":["public"],"msg":"Hailing from the Silicon Shire in Eugene, Oregon, Mark McCoy is solving a common problem for startups trying to use the Facebook Open Graph API that's a constantly moving target.

With Carrot, you can quickly and easily introduce Facebook Open Graph Actions into your web or mobile site.  Common user behavior that you might want to generate actions could be beating a level in a game, or even bookmarking an article.  You can also give achievements points to your users on Facebook.

We've all seen changes to the news feed feed over time, and it's hard to keep up with the latest standards and policies in place at Facebook.  Having an interface to manage the changes at Facebook including development, and process changes is a massive time saver.

In addition to managing Facebook API changes, Carrot also makes managing the content distribution much simpler. They provide a web interface to manage the message copy, photos and behavior of each open graph action that you setup for your application.

Carrot has been finding customers by reaching out to game developers at conferences and events.  Anyone who can quickly take advantage of the value in the product are ideal customers.

Currently a team of three, they've taken investment allowing them to work on this full time.  Now they're seeing a million impressions a week on their platform.

Seeing the tool in action we see a couple great features that make this better than building it in house with your team.  Not only does their content management system facilitate cooperation between development and marketing but also lets you make changes on the fly to content already published.

The tool also gives you analytics to track your successful and less interesting actions so that you can focus on what's working.

The actions your application generate should be interesting themselves and won't feel spammy.  Apps like Spotify essentially spam your feed but in a way people don't mind.

One great thing about this strategy is that you get repeat impressions to gain reputation from your potential users.  After seeing all of your friends using Spotify, it's easier to try it out.  Each action doesn't have to be viral itself, but the mass of friends giving the application credibility helps you convert users.

Anyone with Facebook users in their apps should take a look at what Carrot can do for your social reach.
 
Carrot https://gocarrot.com/","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":68,"slug":"leverage-viral-loops-by-utilizing-the-facebook-feed-with-the-pain-using-carrot-with-mark-mccoy","tags":["social media","SaaS","Oregon"],"title":"Hailing from the Silicon Shire, Mark McCoy's startup GoCarrot.com allows developers easy ways to leverage the enormous viral power of Facebook's Social Graph ","tweet":{"id":""},"wistia":{"id":""},"youtube":{"id":"2L370JvDqMo"},"id":"519ac732ebf723db7200d490"},{"at":"2013-05-17T23:00:00.000Z","audio":{"id":"5196c996ebf723db7200ad85","filename":"uploads/Cup66.mp3","length":74368346,"contentType":"audio/mp3","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"uploadDate":"2013-05-18T00:21:44.822Z"},"feed":{"id":"519434ffebf723db72008356","at":"2013-05-16T01:23:11.182Z"},"groups":["public"],"msg":"Today we're pleased to chat with Peep Laja, an expert and leader in the lucrative field of conversion optimization.

The Need to Optimize

Peep runs a consultancy agency of ten people, to help companies make more money by turning existing traffic into dollars.  Previously he's built a software as service startup, working in real estate, non-profit fundraising and saw an opportunity while working at an SEO company in Panama.  There, he saw clients happy with additional traffic, but weren't getting what they needed, more sales.  Since then, about five years ago, Peep has been optimizing conversion and making people more money.

Know your Audience

Quality traffic sources are important.  People who StumbleUpon your site aren't likely to convert.  You won't be selling farm equipment to the HackerNews audience.  Search engine traffic is relevant, but difficult to break through the incumbents.

Profit / Marketing Spend = Efficiency

Instead of simply throwing more eyeballs at the problem, how do you strategically approach optimization?  Peep says design is crucial, but often left to the highest paid person's opinion.   And while heuristics and best practices can be a good starting point, its dangerous not to have your own hypothesis.  Experimenting is the best way to test assumptions and learn from the results.

The science of testing is knowing how to prioritize tests, so that you're efficient with your time.  Running tests with a specific hypothesis rather than just changing button colors help you learn more about your customers.

In the instance of a checkout page, you might hypothesize your users are concerned with security so you might add testimonials, credit card and security logos to gain credibility.  On the other hand, taking that strategy too far could create anxiety for the customer with security being an issue.

Conversion Optimization is the Future

Organic search engine optimization is impossible for new companies trying to rank a keyword, pay-per-click is too expensive these days, and the design is getting better across the board.  The best way to approach this environment is to focus on making the most of the existing traffic.  Design is one of the first things you can do to improve your conversions.

If the goal of your website is to sell, then that should drive all of your decision making.  Instead of just making the logo bigger, or changing colors, designers need to be keen of the objective while making decisions to drive sales and not just aesthetics.  Without a good hypothesis or test, you won't be able to learn and are likely to get discouraged.

A common test that everyone should run on their site is the primary message and value proposition users see.  Another thing to look at one your site is the desired action you want users to take, versus the potential distractions on the page.  For instance Amazon's checkout page removed nearly everything except the checkout button including the site's global navigation.

Sales Funnel Goals

Leading a page with a large visual can be a helpful way to retain a user when they land on your page.

Peep explains that a common mistake sites run into is the paradox of choice.  Keeping the call to action focused and simple with minimal distractions is difficult but important.  Too often we run into sites pushing their call to action above the value proposition.  Instead, it's a better approach to offer value down the page or further into your sales funnel.

Using free tools like Google Analytics is sufficient enough to track your sales funnels and goal conversions.  Most people look at their vanity metrics, but analytics are a tool to get insight on \"what\" is going on with your visitors.  As an optimizer, you have to figure out the \"why\".

For instance you could look for conversions segmented by browser and device.  If you see zero goals achieved for a segment, there's a chance you have a bug preventing users from completing the action on your site in an older browser or platform you're not supporting.

A tip is to attach a dollar value to your goals even if there isn't one directly.  Then you can use reporting to find high traffic pages that aren't converting, and likewise the pages that are successful you might learn from.

Tracking Engagement

Amul brings up our conversation and retention of our podcast content and how we might improve.  We track our audience drop off and have been making assumptions as to why they might not be staying for the entire video.

Peep explains how we can look at our retention data to glean over time what types of conversations or content that could be scaring people away.

We share an appreciation for 37 Signal's book ReWork, and Peep reminds us how they were able to format it in a way that draws readers in with one page chapters.

Smoking Hot Coffee is currently shot and produced fairly raw, which might be attractive to some of our audience, but too long and uncut for others.  We'll continue to evolve, and hopefully test our assumptions strategically.

Advantages of Long Form Blog Posting

Peep is notorious for his epic long blog posts.  Full of sub headlines, bullet points and images, people can't help but share his valuable content.  Short blog posts are popular because it's easy to do.  Posting something packed full of organized content and media stands out.

Here's two ways he suggests to find a great topic to start a blog post:

1.  Find something you are so passionate about, that you want to tell everyone who doesn't know about it's awesomeness.
2.  Research something that I don't know about, but want to learn about, becoming a teacher and presenting your findings.  The best way to learn is to teach.

Posts hundreds of words in length are generally cheaper, easier to write and less valuable than someone who's spent time organizing a few thousand words.

Quality Content

Just throwing words at the post isn't a magic bullet for success.  Distilling your thoughts, passion and research into a clean blog post requires time and effort.

When Peep struggled with the topic of pricing, he decided to do the research.  What would become his most popular post, started by reading a book and compiling research and scientific material.

Peep specifies that he has a policy not to claim anything with out  backing and a link to credible sources.  Maintaining credibility is a must to facilitate sharing.

The post he wrote about pricing was so informative to the internet audience, that it reached the HackerNews homepage three times!  When Tim Ferris tweeted about the post, he saw 15k new visitors!  Clearly the success of his blog wasn't an accident and his strategy is focused.

Courage to Blog

We admire Conversion XL's strategic success and Peep makes it look easy.  However, he had obstacles to overcome before starting.

Peep tell us he's lucky to have the support of his wife, who encouraged him when he was uncertain about writing a blog in his second language.

And while he saw tons of SEO and marketing blogs, there wasn't anyone talking a lot about conversion optimization.  Instead of an uphill battle, he found a gap where he would soon become an expert.

The focused approach of succeeding at a primary target, then allows you to expand into other areas building on what already works.  Both the \"4 hour work week\" and Gary Vaynerchuk have demonstrated this powerful approach.

Another Experiment

We're really looking forward to what Peep has up his sleeves with a conversion optimization conference, events and educational series.

He's modest about only starting blogging a year and a half ago, and describes himself as a \"spring chicken\" looking for ways to help entrepreneurs.

The conference isn't your usual crowd, but instead less than 100 people with real face to face conversations on the smart way to do conversion optimization.  A perfect opportunity for CEO's and those looking to drive more sales online.

When unbounce doesn't fit your needs, or you don't want to do it yourself, and you need conversions, use should use Landing Page Makeover which develops landing pages using the scientific method.

Dog Food

We ask how they're optimizing their own site.  They use a control page, a qualifier variable, measure the success of a longer page vs a three step process.  The tool they're using for split testing is visual website optimizer.

Usability testing and asking customers who are looking for a landing page to talk over their first view of the page are useful.  Integrating live chat and support tools can also be helpful but depend on the product or service being sold.

We're familiar with really long sales pages found during the early days of the web, which must be effective, because they're still common and often successful.

Long form sales copy is great when you have one thing to sell.  The thought sequence of the customer lends itself to storytelling.  A good single product page contains all of the sales material, testimonials, and rebuttals to common objections customers might have, similar to a good sales pitch.

Getting the Ball Rolling

Peep started to put one and one together with his shared passion and pain pricing products, with a gap he saw in the HackerNews community on the topic.  Keeping that audience in mind helped him find the opportunity to gain interest in his blog.

Rather than focusing on seeding content onto social networks, it's important to make sure that it can stand on it's own quality.  Offering sharing buttons for the top social channels is good, but giving too many options creates the paradox of choice.

Now that the blog has 100,000 readers a month, the audience is growing itself without any paid traffic.  This is a great way to announce his upcoming conference by posting to the Conversion XL blog and e-mailing 9,000 subscribers.

What's your E-mail Address?

We feel like email is the best way to keep in touch with people between all of the changes to blogs and social networks, and wonder how Conversion XL is trying to collect more newsletter subscribers.

The subscribe form on the Conversion XL homepage converts to roughly 8-9%, wow!  Visitors to the blog pages convert at up to 2% using an elegant interface at the bottom of the page.  Using a scroll triggered box converts better than fixed position alternatives.

Retaining Readers & Favorite Subscription Channels

Jeff want's to know the best way to retain a massive flow of incoming traffic, but Peep surprisingly tells us that hackers don't hang around, but their influence draws in a broader crowd than just hackers. TLDR.

It pains us to hear that RSS isn't a focus, in the shadow of the Google Reader shutdown, but email is a good substitute.  There's clearly a massive audience of return readers to the blog each
month.

The Thrill of Running Experiments!

Amul brings up the fact the blog's efforts must be bringing in like minded clients.  Customers who need his expertise call Peep and he is able to put a clause in the contract to have the final say in the design.  We share his pains and value on the importance of design choices.

We can tell that Peep enjoys the game and science of testing hypothesis with creative experiments.  He's clearly focused and conveys a culture of making people more money using a data driven approach.  It's great that other's have the opportunity to learn through his blog and upcoming conference.

Thanks to Peep for enduring our show and inspiring us to convert!


ConversionXL http://conversionxl.com/","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":66,"slug":"optimizing-your-conversions-is-better-than-just-getting-more-traffic-with-peep-laja-in-cup-66-of-the-internet-startup-show","tags":["conversion","content marketing"],"title":"Peep Laja from Conversionxl.com argues that Optimizing your conversions is better than just getting more traffic! Incredibly actionable advice","tweet":{"id":""},"youtube":{"id":"VoXTAOsbxeQ"},"id":"519434ffebf723db72008355"},{"at":"2013-05-17T19:31:00.000Z","audio":{"id":"519686c8ebf723db7200a6b6","filename":"uploads/Cup67.mp3","length":62650024,"contentType":"audio/mp3","metadata":{"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"}},"uploadDate":"2013-05-17T19:36:42.259Z"},"feed":{"id":"5196858aebf723db7200a67f","at":"2013-05-17T19:31:22.830Z"},"groups":["public"],"msg":"Appfuel.me moves from Toronto, Canada to Palo Alto, California to be in the middle of the red-hot mobile universe, stones throw from iOS & Android headquarters. In a scene right out of the movie \"the social network\" we sit down with CEO Andrew Boos at their hacker mansion.

Andrew's team started in Beijing, China of all places in an accelerator developing their mobile ad-server technology. However, after almost 4 months his team was finding it very difficult to gain traction. Being a non-native speaker didn't help and he thinks may have hindered his chances. 

Meanwhile Max Teitelbaum from whatrunswhere.com happens to notice a random Facebook post from Andrew & they reconnect. Max comes on board as angel investor and together they come up with a sliding scale concept. App Publishers generally have 2 competing forces - 1) Gaining new users and 2) Monization of current user base. They decide to use these twin tensions as the center piece & key differentiator of their startup, in the crowded mobile app advertising space.

Once they refocused on the sliding scale idea, Andrew and his team ended up at Canadian Pavilion at Plug and Play, Sunnyvale. Via the Canadian government they got hooked up with the \"Canadian Mafia\" who are expats that work in the silicon valley trenches.

After some relentless networking Andrew found early success taking meetings with Mobile Game accelerators. Many of these accelerators have several app developers under one roof which makes it very efficient to find early adopters of their ad serving/network technology.

Appfuel's ideal target market is the \"Zenga in the making\" a 25 person mobile game studio looking to grow. Cross promotion within their ad network helps that goal and once their growth phases is suffeincent then they can shift towards monetization.

Andrew's main role is business development which is always challenging, he shares some tips.
 
1) Best to avoid in-depth conversation the 1st week after the conference, wait for the lull 2-3 weeks after the convention/conference is best.

2) Be proactive with the 2nd meeting. Get the followup scheduled at the end of the conversation.

3) Dive deeper into the other person's network by simply asking \"is there anyone you think I should be talking too?\" at the end of the conversation. This can reap tremendous rewards

Right now MVP is the typical low hanging fruit of flat banner ads, however video CTRs are doing well and the future of interactive/push technology is also getting hot. Andrew is closely watching the creativity in space especially with geo-fenced and proximity offers. This brave new world of interactivity and mobile opt-in is very exciting.


Appfuel http://appfuel.me/","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":67,"slug":"from-the-hacker-mansion-in-palo-alto-appfuel-is-hustling-in-the-red-hot-mobile-ad-space-in-cup-67-of-the-internet-startup-show","tags":["mobile","adtech"],"title":"Hailing From the Hacker Mansion in Palo Alto, Andrew Boos from AppFuel.me is hustling in the red hot Mobile Ad Space","tweet":{"id":""},"youtube":{"id":"cBm7NAQqWH0"},"id":"5196858aebf723db7200a67e"},{"at":"2013-05-15T21:47:00.000Z","audio":{"id":"519468b3ebf723db720085a3","filename":"uploads/Cup65.mp3","length":67508382,"contentType":"audio/mp3","metadata":{"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"}},"uploadDate":"2013-05-16T05:03:49.360Z"},"feed":{"id":"5194026debf723db72008159","at":"2013-05-15T21:47:25.792Z"},"groups":["public"],"msg":"Anji Ismail is co-founder of a 7-person startup which is trying to disrupt the big advertising agency model via curating & qualifing the best experts for SEO, Social Media and Content marketing specific for different niches and countries.

He imagines a time where there will be small fluid teams that come together and disband based on client / product domain and geography. Doz aims to faciliate that workflow of digital work & maintain high quality standards that bigger brands require. Currently Doz.com has over 3500 experts that are vetted via peer review and other methods.

Building a marketplace is always tricky, all to common is the \"chicken and egg\" problem.  How does a small startup attract the best SEO talent in the world, and get great clients to service?

One innovative tactic is to create a contest! That's exactly what Anji Ismail did.  He shares his \"made up keyword phrase\" as the task for SEO experts to try compete to rank number 1.  Also some surprising outcomes like peers competing to beat each other for rank.

Doz has digital marketing task flow built in.  Many brands and clients don't wish their whole campaign visible to everyone in the marketplace, so Doz breaks up the phases of each campign into tasks. These tasks are divied up among the top performing providers filtered by task type and country / domain expertise.

Service providers are also vetted by a peer review system to maintain quality and integrity. These peers were originally sourced via API connections with Linkedin.

Doz currently is funded via 100k angel investment and Anji has setup an office in San Fransicso to be in the heart of all the Cloud Infrastructure.

Anji on the demand platform for professional experts in the digital marketing space says there are two business models.  Performance oriented like startups & eCommerce that will convert leveraging the idea of contest or the prize tactic that Anji used to build 1/2 of the marketplace.  The other is good ol' 10 hours a week limits per provider.

After chatting, we're definitely putting Las Vegas on our startup cities to visit.

We thank Anji for joining us and sharing his story with us!

DOZ https://www.doz.com/","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":65,"slug":"doz-agency-quality-digital-marketing-in-the-cloud-cup-65-of-the-internet-startup-show","title":"Anji Ismail's Doz.com is trying to disrupt the big advertising agency model with cloud-based experts","tweet":{"id":""},"wistia":{"id":"pmtheq25l4"},"youtube":{"id":"i94GFSgOl88"},"id":"5194026debf723db72008158"},{"at":"2013-05-09T19:08:00.000Z","audio":{"id":"518c006debf723db720029b1","filename":"uploads/Cup64.mp3","length":40301747,"contentType":"audio/mp3","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"uploadDate":"2013-05-09T20:00:47.067Z"},"feed":{"id":"518bf415ebf723db720028dd","at":"2013-05-09T19:08:05.403Z"},"groups":["public"],"msg":"Today we chat with two startup entrepreneurs in the trenches at Globial.  Sunny Mui and Brenden Johnson share with us their content strategy and the history and evolution of the Globial blog.

We met these guys at their office at the Plug and Play Tech Center in Sunnyvale, and had to follow up with this interview once we saw their extensive blogging efforts.

Sunny tells us that Globial started the blog on day one, about two years ago.  They started with a free theme, and started building up content.  They eventually purchased a more advanced theme and started customizing it for their needs.

The blog used to simply link back to the Globial homepage, but now the call to action is to join a newsletter that offers free global business guides, expert tips and news.  With this strategy, they're able to continually engage with their visitors, providing more valuable content and eventually converting them into passionate Globial users.

Brenden tells us how they've use social media in the the early days, and now are focusing on search engine optimization of their own social network.  Optimizing their social network profile pages for search engine indexing is invaluable with over 30,000 company profiles having joined the network.

We're excited about the network growth of their clearly valuable product.  It seems natural for existing members to bring on personal connections via referral, and Brenden says at least 500 invites have already been accepted.

They are currently talking to companies and quickly gaining traction in Turkey, where their founder is from.  Most of the user base is international, with roughly 25% in the United States.  Offering these global connections that other networks don't have is a big advantage for the little guys around the world.

Sending bulk emails that reach the inbox takes an engineering effort.  They even built a tool to rotate among several email services to send their newsletter.

We love content marketing and starting a business with a blog.  Sunny tells us his progress from content writer to editor and curator of the blog since they've added guest posting about a year in.  Now that they're getting 1,000 unique a day, they also have a steady flow of blog post's being submitted they can choose from to share with their audience.  What a great strategy to efficiently serve the readers great content you couldn't write yourself.

Brenden has been working on optimizing their conversion rates from google, their blog and email newsletters.  Also events generated from inside the site like network invites.  Increasing their conversion even a percent is a huge advantage for Globial.

One of the biggest wins was optimizing the profile pages inside their social network.  Having vanity URLs and clean title's and some internal linking has helped with inbound traffic tremendously.

We get the guys to login and show us the product itself.  Brenden gives us a tour of his profile on the social network, that appears to have all of the expected tools and more.  Right away we notice the focus on a visual representation of your network and references.

The focus of the network is to engage relationship building and finding credible partners.   Rather than job hunters, this network squarely aims at buyers and sellers from companies.  There's even a marketplace where you can post and search for buyer leads and seller deals, with time saving filtering.

Much like other networks, the homepage is built to register users and doesn't show too much.  Sunny tells us they used to highlight profiles and offer search, but it would distract users from joining.  After getting a look at the product, we're sure this tool is making deals happen for companies around the world.  We look forward to hear the success stories from the big and small companies using Globial.

Thanks to Brenden and Sunny for braving our impromptu interview and sharing their hard work and awesome product with us!

http://www.globial.com/","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":64,"slug":"sunny-mui--brenden-johnson-on-locating-trusted-business-relationships-with-manufacturers-from-around-the-world-using-networking-tools-in-globialcom","title":"Sunny Mui & Brenden Johnson on locating trusted business relationships with manufacturers from around the world using networking tools in Globial.com","tweet":{"id":""},"youtube":{"id":"7OUUDm4vpWc"},"id":"518bf415ebf723db720028dc"},{"at":"2013-05-08T23:37:00.000Z","audio":{"id":"518af13febf723db720006de","filename":"uploads/Cup63.mp3","length":64076519,"contentType":"audio/mp3","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"uploadDate":"2013-05-09T00:43:45.824Z"},"feed":{"id":"518ae1d2ebf723db72000657","at":"2013-05-08T23:37:54.396Z"},"groups":["public"],"msg":"Today we get to interview Michael Perry, a non-technical founder of Gving, who shares with us how hard it can be to earn street cred in silicon valley.

Being a technical recruiter gave Michael a network to reach out and find a developer.  He also decided that having the team together was more efficient than finding virtual workers overseas.

Gving has been making money since last year, and has a runway through the summer.  Their approach has been to move quickly and iterate ideas.

Michael is passionate about the small business space and noticed the huge need for rewards programs.  He's noticed that being able to move quickly is critical to proving out ideas fast.  Now he's looking at the bigger problems facing the small businesses rather than just providing them a vitamin.

Instead of a \"pivot\", Michael has refocused Gving on the merchants, small cafes and eateries, like those found in university campuses.  Their latest product is evolving to a CRM for these small businesses to manage and messages their customers.

Focusing all the energy on rewards consumer app and building traction was depleting their bootstrapped runway, so Micheal is actively looking for a fit in the small business technology ecosystem as opposed to competing head to head with bigger competitors like square.

Building the merchant customer base is hard.  Michael and his partner tried cold calling businesses, but found that it wasn't as effective as focusing and extending their existing network.  Building partners in the local markets the merchants already exist offers more than just growth advantages.

Michael was working out of his home until Duncan the founder of RocketSpace brought him into their startup ecosystem.  Being around similar mindsets and a healthy competitive atmosphere has helped.

Now Gving is focused on the university campuses where adoption is more natural with most students having a smart phone already.  They're continuing to spread across campuses around the west coast.  An advantage in gaining students as customers who will graduate and become small business owners and Gving customers themselves.

We look at the landscape of competitors and other merchant solutions, and how they can all fit together.  It's still early days and uncertain, but with an API in the works, these services should all work at the benefit of the merchant.

Unfortunately retail is still a smaller market than the cafe and food establishments where the frequency of use is significantly higher. 

We wonder where this might be headed and the power of mobile and gamification features.  Above all the user experience needs to come first, and not detract the user from engagement.

We're looking forward to catching up with Michael as they continue to release great products down the road!

https://gving.com
","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":63,"slug":"michael-perry-from-gvingcom-shares-his-startup-hustle-as-he-brings-mobile-commerce-to-colleges","tags":["mobile","ecommerce"],"title":"Michael Perry from Gving.com shares his startup hustle as he brings mobile commerce to colleges","tweet":{"id":""},"youtube":{"id":"q5pd1igx6B4"},"id":"518ae1d2ebf723db72000656"},{"at":"2013-05-06T19:21:00.000Z","audio":{"filename":"uploads/Cup62_4920.mp3","contentType":"audio/mp3","length":49801123,"chunkSize":262144,"uploadDate":"2013-05-06T22:34:02.012Z","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"md5":"6820710c49505c3b9301bf3d82c70d6d","id":"51882fd8013305b947011faf"},"avatar":{"at":"2013-06-27T23:22:40.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"13b7d47236d40d52b9bedc199d816fd9.png","Directory":"/tmp","File Size":"34 kB","File Modification Date/Time":"2013:06:27 23:22:40+00:00","File Permissions":"rw-r--r--","File Type":"PNG","MIME Type":"image/png","Image Width":"480","Image Height":"360","Bit Depth":"8","Color Type":"Palette","Compression":"Deflate/Inflate","Filter":"Adaptive","Interlace":"Noninterlaced","Software":"Adobe ImageReady","XMP Toolkit":"Adobe XMP Core 5.0-c060 61.134777, 2010/02/12-17:32:00","Original Document ID":"4E5B0C0CC2CF5735A5A5A6CA592D3AD8","Document ID":"xmp.did:B017B1D9D70211E28E6EAA50A8A5037A","Instance ID":"xmp.iid:B017B1D8D70211E28E6EAA50A8A5037A","Creator Tool":"Adobe Photoshop CS5 Macintosh","Derived From Instance ID":"xmp.iid:F87F11740720681180D3AE845A56A674","Derived From Document ID":"4E5B0C0CC2CF5735A5A5A6CA592D3AD8","Palette":"(Binary data 384 bytes, use -b option to extract)","Image Size":"480x360","":null},"filename":"uploads/Cup62.png","groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"ref":{"col":"files.files","id":"51ccc940638d6df05b0081a8"},"sizes":{"small":{"id":"51ccc941638d6df05b0081af","filename":"images/small/uploads/Cup62.png"},"thumb":{"id":"51ccc942638d6df05b0081b5","filename":"images/thumb/uploads/Cup62.png"}},"id":"51ccc940638d6df05b0081ac","feed":{"id":"51ccc942638d6df05b0081b8","at":"2013-06-27T23:22:40.000Z"}},"feed":{"id":"518802be013305b94701184b","at":"2013-05-06T19:21:34.135Z"},"groups":["public"],"msg":"To start the week we're please to chat with co-founders, Max Lynch & Ben Sperry from Drifty Co in Madison, Wisconsin.  Both from Milwaukee, these two were able to combine their web skills and solve problems people face every day.

Right up our alley is tooling for HTML5 websites.  We're always looking for the best tools to save time and energy while expressing our creativity through HTML and CSS.

We chat about our experiences with these tools in the past.  Bigger tools like Dreamweaver from Adobe tend to be burdensome while smaller tools like Basalmiq don't output usable code.

Ben tells us how they solved their own problem by creating Codiqa, a drag and drop interface to build jquery mobile website and apps.

Jetstrap is the second product offered from Drifty and already has 80,000 people using it.  The tool brings drag and drop interface building to Twitter Bootstrap, making it faster and easier to turn ideas into reality.

We ask where Drifty has found success with content marketing, seeing they have such a loved product for designers and developers.  They tell us what really counts is when their customers share their stories with them.  The Drifty blog is great and there's some great thoughts on startup culture on Max's blog.  The valuable content and an honest approach have reached the hacker news and reddit audience.

Contributing to the open source community helps, and embracing the best tools and communities like Twitter Bootstrap and Jquery Mobile.

We get a little geeky and chat about the state of javascript libraries like backbone, angular, and other hot data binding goodness.

Backend server tools might be the next target for Drifty.  Theming is another daily pain point they are looking at.  We start to imagine where the Drifty product roadmap will evolve around the existing tools as building blocks.

Education and teaching web development has been very successful at bringing inbound marketing.  Blog posts about getting stuff done in backbone.js has been very popular.  And open source tools like Graphite have been helpful to lots of people who end up finding out about Codiqa.

Jeff wants to hear what else is hot for web dev's, and we chat about the trend of moving apps toward the client and simplifying the server presence.  The landscape is still pretty wild, and lots of people are just building their own REST API's, instead of getting burned by the recent Parse acquisition.  Firebase is mentioned as a tool offering a high grade real-time platform.  Another technology coming out of Madison is CDN Connect, which automates making your images responsive.

Ben and Max spent three months in Texas as part of the Tech Stars startup program.  While there, they met mentors who could offer useful advice.  They were able to learn from the success these mentors had in the field a decade ago. 

Drifty is growing and looking for javascript hackers to help them make the web better for the rest of us.  If you're a js dev, it's worth a look because there's a solid foundation and culture at Drifty!
","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":62,"slug":"from-madison-wisconsin-drifty-cos-ben-sperry-and-max-lynch-build-mockup-tools-to-write-code-so-you-dont-have-to","tags":["webdev"],"title":"From Madison, Wisconsin Drifty Co's Ben Sperry and Max Lynch Build Mockup Tools to Write Code So You Don't Have To ","tweet":{"id":"331538839023779840"},"wistia":{"id":"3ol07xxm4z"},"youtube":{"id":"WdcAUBGa5xw"},"id":"518802be013305b94701184a"},{"at":"2013-05-03T18:24:00.000Z","audio":{"filename":"uploads/Cup61.mp3","contentType":"audio/mp3","length":8278132,"chunkSize":262144,"uploadDate":"2013-05-03T18:31:59.375Z","metadata":{"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"}},"md5":"f675d6523f1ef7eac3184befe8fbb89d","id":"5184029f013305b94700de71"},"feed":{"id":"5182d97c013305b94700cdc9","at":"2013-05-02T21:24:12.776Z"},"groups":["public"],"msg":"While in Sunnyvale at the Plug and Play Tech Center, we were pleased to meet Eduardo Pinheiro with Muzzley.com.

As a business to business, B2B product, finding partnerships in silicon valley is a must.  They have a dozen people on the team in Portugal, while Eduardo is in silicon valley for business development and fundraising.

The product allows you to connect your smartphone to any device around you using their development platform.

Make your \"second screen\" a controller for the app running on your big screen.  A great tool for extending your application to take remote input from mobile phones.

Muzzley is already in the iTunes App Store and on Android with Google play.

They recently raised $500,000, and are currently running a knockout contest offering $10,000 to developers for the best app integration with Muzzley.

Check out their product demo using an iPhone as a remote control for a Media Center app or even a Raspberry pi, nodejs, RC controlled car!
","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":61,"slug":"learn-why-eduardo-pinheiro-from-muzzleycom-came-to-plug-n-play-tech-center-in-silicon-valley-for-business-development","title":"Learn why Eduardo Pinheiro from Muzzley.com came to Plug n Play tech center in Silicon Valley for business development","tweet":{"id":""},"wistia":{"id":"tt310mg7sv"},"youtube":{"id":"vWEyNaV4jws"},"id":"5182d97c013305b94700cdc8"},{"at":"2013-05-02T21:45:00.000Z","audio":{"filename":"uploads/Cup60.mp3","contentType":"audio/mp3","length":7178899,"chunkSize":262144,"uploadDate":"2013-05-02T21:46:47.998Z","metadata":{"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"}},"md5":"6b8409e0d40a249a3729b2ffe6602b60","id":"5182dec7013305b94700ceb7"},"feed":{"id":"5182de84013305b94700cea0","at":"2013-05-02T21:45:40.555Z"},"groups":["public"],"msg":"We talk to another great startup from the Plug and Play Tech Center, Glan.se with Evelyn and Mosab.

We learn how they started in the digital wardrope space and \"pivoted\" to their new product.  Glan.se allows you to take a picture of clothing on your phone and then return a product link, or even a buy button within just one second!

Evelyn tells us why they moved from Jordan to silicon valley, and specifically an incubator where they're surrounded by other startups who can offer advice and skills you might need to overcome roadblocks.  Mosab says they even get technical advice and help from the supportive local community including big guys like Google.

In search of advice, Evelyn was a part of the Tech Women program which is bringing women leaders from the Middle East and Africa to the United States.  From there the Plug and Play Tech Center was an easy choice for being at the heart of technology.

Thank Glan.se for shaing their story by checking out their site and signing up for the beta!


Glanse http://launch.glan.se/","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":60,"slug":"evelyn-zoubi-and-jordan-from-glanse-shazam-for-clothing-and-fashion","title":"Evelyn Zoubi and Jordan from Glan.se, Shazam for clothing and fashion","tweet":{"id":""},"wistia":{"id":"3mdz2jgoxy"},"youtube":{"id":"9LYaPMyWtC4"},"id":"5182de84013305b94700ce9f"},{"at":"2013-05-02T19:36:00.000Z","audio":{"filename":"uploads/Cup59.mp3","contentType":"audio/mp3","length":16782766,"chunkSize":262144,"uploadDate":"2013-05-02T19:37:25.662Z","metadata":{"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"}},"md5":"865c878b7e96f8ffcb68ac4a133cb8a6","id":"5182c075013305b94700caad"},"feed":{"id":"5182c034013305b94700ca97","at":"2013-05-02T19:36:20.906Z"},"groups":["public"],"msg":"Today we have another great startup story from the startup trenches from our guest Tara Tyler of VoiceBunny.

She shares with us how they were able to use their product to catch NYC venture capitalist Fred Wilson off guard with a unique hack on his popular creative commons blog.

VoiceBunny enables anyone to get professional voice actors for their project easily.  They have a huge pool of diverse talent around 100,000 individuals from around the world, and regularly work with about 5,000 of those.

What caught Amul and Jeff's eye was the three big words - Application Programming Interface.  As Amul calls it, the plumming of the internet.  We're reminded of tools like Zapier that connect web API's like these.

A company utilizing the API to enhance their Hosted PBX is phoneunite.  Even Pandora uses VoiceBunny to find a wide array of voice actors to read on air advertisements that fit each market.

Since their experiment turning AVC into a podcast at AVC.fm was a clear success, they're planning a service to autopodcast your blog as a podcast to iTunes and Stitcher.

VoiceBunny is more of a production house than a marketplace.  They listen to everything produced through VoiceBunny and guarantee high quality voice actors.

We cheered when Tara told us that VoiceBunny is bootstrapped and their founder Alex even turned down money!  With clients like Pixar's Buzz Lightyear, I can see why.

Startups are using VoiceBunny to get their product commercial professionally voiced over.  Oppossed to something like fiverr, you get expectations for quality and deliverability.

There are so many great ways this service can be used by smart startups listening.  We're starting to think more about the way we consume talk radio and voice throughout our day.  It's motivating to see this tool and how others are using it to connect the dots for a better experience.

Jeff asks about the voice talent using this as a way to make extra money online, and we find that there's more than a few voices making extra cash on their own time with VoiceBunny.  Talents are rewarded based on their stats for previous jobs completed, in a timely and accurate manner.

We hope they host a VoiceBunny hackathon to get the creative juices flowing and more developers and founders using their API.

Tara gives us advice that a good product is the key to successful marketing.  Sharing a useful product is much easier than something that doesn't solve a real problem.  Plus nurturing early customers of your product is a must.  Know your audience!  Eat your dog food!

Our audience should thank Tara for giving you $25 off when you use VoiceBunny for your next voice project, using the coupon code HOTCOFFEE.  Give it a shot and support this awesome startup!
VoiceBunny http://voicebunny.com/","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":59,"slug":"tara-tyler-of-voicebunny-has-hacked-fred-wilsons-blog-avc-one-of-the-best-venture-captial-attentiongetting-hacks-ever","title":"Tara Tyler of VoiceBunny has hacked Fred Wilson's Blog AVC. One of the best Venture Captial attention-getting hacks ever! ","tweet":{"id":""},"wistia":{"id":"dkoz8c3vra"},"youtube":{"id":"etBz2rhS2ZE"},"id":"5182c034013305b94700ca96"},{"at":"2013-04-30T21:47:00.000Z","feed":{"id":"51803be6013305b94700a3b1","at":"2013-04-30T21:47:18.335Z"},"groups":["public"],"msg":"Today we have a guest from the startup trenches in San Francisco, Ryan Hunt of SessionM. 

Gamification is a hot way to improve your application's retention and engagement with achievement badge's and rewards for actions your users are already taking in your app and actions that you want users to find.

What does it take to get viral social sharing these achievement badges?  Ryan says it has to be quality content that people naturally want to share with their friends, maybe even inviting them to join the experience.

We talk about the new kinds of contextual experiences on mobile that deliver a compelling new experience to users.  Another player in the reward currency market is beintoo.  While playing a game on his phone, Ryan's saw an ad that knew Starbucks was across the street and offered him $5 off his visit.

There's a lot of creative opportunity for mobile ad's that can geo fence, be interactive, reward the customer, and add relevance to the user.

Facebook's segmented advertising based on your interests, location, likes, habits and behaviors is 

SessionM's founder previously sold Quattro Wireless to apple, which they used to power iAd.  They clearly have some expertise in this domain.

The main pain point SessionM is set out for is to help big brands get into mobile seamlessly.

One year out of stealth they have about 100 applications giving out mPoints, their reward currency.  Everything from smaller apps to big brands like Pandora, MTV News, Weather Channel, Crackle, and lots of games.

Achievements and rewards can even provide a map to your users so they always have something to do, and you get to guide them where you want your users to explore.

Things you do in these apps like opening it up, to reaching level 10, or other goals can give you mPoints, that can later be redeemed for gift cards to Amazon.com, iTunes, and others.

It's opt-in, now I'm hooked and trying to earn my next gift card, I'm looking for other apps with mPoints and more achievement badges to be earned.

SessionM makes power users out of your average user with gamification, but they also have an ad network on the badge pages.  They also just started offering Consumer Polls, that you can target at your own users or across the network to get insight from your audience.

We chat about the device landscape with Ryan and the quality of Amazon's Android app marketplace.  Mobile growth is undoubtedly going to continue as we learn new ways to make use of mobile devices.  Big brands using traditional ads like billboards will eventually see the advantages of digital contextual advertising.

With technology like retargeting, mobile and social data, it can start to feel creepy for the consumers, but Ryan reminds us the power of opt-in as a win-win for consumers and brands.

App developers and startups must checkout their free SDK as a way to engage and retain your users, while adding a revenue stream.

This space is still growing and experimental.  We love to see entrepreneurs exploring problems with creative solutions like these.  Thanks again to Ryan for opening our mind to what's possible with mobile engagement!

SessionM http://www.sessionm.com/","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":58,"slug":"ryan-hunt-on-mobile-engagement-evolved-with-sessionm","tags":["mobile","adtech"],"title":"Ryan Hunt on Mobile Engagement Evolved with SessionM","tweet":{"id":""},"wistia":{"id":"0jjm6i4xpn"},"youtube":{"id":"aaJS5TUomW0"},"id":"51803be6013305b94700a3b0"},{"at":"2013-04-29T22:32:00.000Z","audio":{"filename":"uploads/Cup57.mp3","contentType":"audio/mp3","length":37067997,"chunkSize":262144,"uploadDate":"2013-04-30T17:59:07.341Z","metadata":{"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"}},"md5":"abf9084b4a779ae242f938d6d9af7b02","id":"5180066a013305b947009e9f"},"feed":{"id":"517ef4ec013305b947008e85","at":"2013-04-29T22:32:12.722Z"},"groups":["public"],"msg":"Today we chat with Alec about the startup hustle.  He tells us about his background coming from investment banking.  He saw the opportunity of the 411 space, and got started in mobile right away.

In 2004 there wan't much capital in New York, so Alec found himself flying to San Francisco on the weekends hustling to venture capital meetings.

By 2005, he was building an ad supported 411 product, free to the user.  In 2007, they sold to AT&T and learned all about liquidation preferences.

Alec shares with us his insight to the mobile SMS market at the time, was there was content being consumed but not being monetized.  For instance stock, sports and weathers alerts.  Plus it turns out that SMS has a 98% open rate!  Compared to email, you're nearly guaranteed an SMS message will be read.

Taking his mobile knowledge forward, Alec started Movoxx.  In August of 2008 he closed fundraising with 1.2 billion impressions a month from Greycoft, Khosla Ventures, First Round Capital and e.ventures.

We learn that he moved the headquarters from SF to LA for the technical talent found in Southern California area including UCLA, USC, and San Diego's UCSD & SDSU.  Alec also suggests using meetups and hackathons to connect with local hubs.

Movoxx was sold to MOTR in 2010.  Then Alec bootstrapped AnyoneGame.

Their primary product is a social game in the app store, Just Sing It!

Moving from a B2B model to a B2C model has it's obstacles.  We get Alec to share some of his consumer product development tricks.

They spent a couple of months designing and developing the first beta product.  From there they would quietly test the product and iterate as quickly as possible.  Craigslist was a source of cheap usability study participants at $10 each.  In batches of 10, they would get real people to try their game and just watch over-the-shoulder and learn.  You'd be amazed at what people do in an app when they're confused!

We find out why Australia is a great place to beta test your product.  They speak the same language, have similar purchasing habits and mobile penetration as the United States.

To continue refining user engagement, Alec tells us how they were able to use Flurry analytics to track retention and user drop-offs.  They learned that many people would record a song, but then never share it - feeling bashful or shy of their vocal talent.  The team was able to react, including audio filters, making users far more likely to share the clip.

Amul asks how to fend off clone's and knock-off's in the competitive app store's.  Having a barrier to entry seems to make sense, like a music license.  It also helps to target any of the 7 original sins.  People are attracted to being famous.

We asked what might be good markets for entrepreneurs watching, and are reminded of the growth in mobile and wearable devices in consumer and medical spaces.  In many places around the world, the mobile has leaped over desktop web.

Thank Alec for sharing his startup story with us by downloading Just Sing It! in the app store today!
Just Sing It! http://www.justsingit.com/","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":57,"slug":"alec-andronikov-ceo-of-just-sing-it-shares-the-secrets-of-breaking-into-the-top-10-of-itunes-app-store-through-viral-downloads","tags":["mobile"],"title":"Alec Andronikov, CEO of Just Sing It! shares the secrets of breaking into the Top 10 of iTunes App Store through Viral Downloads ","tweet":{"id":""},"youtube":{"id":"FRO5OlHlhdU"},"id":"517ef4ec013305b947008e84"},{"at":"2013-04-29T19:16:00.000Z","audio":{"filename":"uploads/Cup56.mp3","contentType":"audio/mp3","length":40387428,"chunkSize":262144,"uploadDate":"2013-04-29T19:19:11.970Z","metadata":{"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"}},"md5":"736b5da36308193cca396e37d1da08b1","id":"517ec7ae013305b9470089fc"},"feed":{"id":"517ec703013305b9470089f6","at":"2013-04-29T19:16:19.450Z"},"groups":["public"],"msg":"To kick off this weeks startup interviews, we have a great conversation with Julia Gifford, who manages the content marketing for the tech incubator and accelerator, Draugiem Group in Latvia.

She tells us about some of the larger and smaller projects of about 16, in the company which include the largest social network in Latvia, draugiem.lv that gets over 1.2 million visitors daily.  Targeting Latvia allowed the network to offer a cultural experience unmatched by facebook.

A few of the international projects from the group are Startup Vitamins, BeHappy.me and Desk Time.  Julia says an emphasis for each of the startup projects is to be profitable right from the get go.  Each product has a game plan and are only supported for the first few months before they should become sustainable.  

Julia's advice for startups is to make sure that your product is findable.  Advertising can be expensive, but organic search results are free.  Search engine optimization, link building, keyword targeting, and social media presence are all essential to successful content marketing.  She shares the example of Wikipedia's strength as a link source, but notes that it requires references and credibility from editors.

Another great place to build content marketing is by guest posting with other blogs.  Julia shares her process with us, starting with targeting blogs and audiences that she's interested in, reaching out to editors, and the writing process.  She mentions a few notable posts: \"Infographics are dead. Long live webgraphics\" in VentureBeat, \"Keep Employees Away From Cat Videos With Time Tracking Software\" in Forbes, & \"Remote Work: Does Telecommuting Really Work?\" in ReadWrite. It's also worth checking out the uber converting DeskTime Blog.

We discuss journalistic integrity, and the fine line of plugging your product or service.  It's important to know a blog's brand, audience and voice before writing content for them.  When you write quality content that's on context, it's easier to be accepted by an editor.  Extra content for them, can be powerful links for your site.  Plus you're getting engaged readers interested in your topic.

Amul asks how we can turn guest blogging into a machine that scales, but nothing beats a lot of hard work and the time that it takes to build relationships.

Draugiem \"dog foods\" their projects as a first pass filter, proving the product fit and demand for a solution to a real problem.  

We're grateful to have Julia share her experiences and tips with us!  Thank her by checking out the group's latest projects http://inboardapp.com/ and http://getcharacters.com/ .

DraugiemGroup http://draugiemgroup.com/en","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":56,"slug":"internet-startup-show-cup-56--julia-teaches-us-how-to-succeed-at-guest-blogging","tags":["content marketing"],"title":"Julia Gifford from Draugiem Group in Latvia teaches us how to crush it with guest blogging","tweet":{"id":""},"youtube":{"id":"XcCTSDFha4s"},"id":"517ec703013305b9470089f5"},{"at":"2013-04-25T22:02:00.000Z","audio":{"filename":"uploads/Cup55.mp3","contentType":"audio/mp3","length":44432855,"chunkSize":262144,"uploadDate":"2013-04-26T18:01:35.121Z","metadata":{"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"}},"md5":"e48ffaf960a91366200a20b4dea2af65","id":"517ac0fd013305b9470041cb"},"feed":{"id":"5179a80f013305b947002d89","at":"2013-04-25T22:02:55.966Z"},"groups":["public"],"msg":"Today we are pleased to chat with Arjun about the latest in banner ad retargeting.

He shares his startup story for us, including how ReTargeter was bootstrapped.  We ask how they got their early customers and learn how email was a breakthrough for the business.

Arjun tells us about the open source tools that helped them get started like OpenX, and other tools like data.com Jigsaw, MobileStorm and AWeber.

For startups the minimum audience that you'd want to begin retargeting with would be 10k users a month, and a $500 spend.

We find that you can retarget not just your web visitors, but mobile, and email recipients.  They even have a link shortener, that you can use to target your social audience.

Mobile ads are still up and coming, with almost a quarter of the current retargeting being on mobile.

Amul wants his banners to be interactive and we chat about the state of flash and HTML5 display ads.

Thanks to Arjun for sharing his story and tips with us!  Startups should be thinking about how they can use retargeting to gain trust and customers.
Retargeting http://retargeter.com/","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":55,"slug":"arjun-dev-arora-ceo-of-retargeter-tells-us-where-the-multibillion-dollar-industry-of-adtech-is-headed","tags":["adtech"],"title":"Arjun Dev Arora, CEO of ReTargeter tells us where the multi-billion dollar industry of ad-tech is headed","tweet":{"id":""},"youtube":{"id":"SeYaX6hByVs"},"id":"5179a80f013305b947002d88"},{"at":"2013-04-25T00:03:00.000Z","audio":{"filename":"uploads/Cup53.mp3","contentType":"audio/mp3","length":42279112,"chunkSize":262144,"uploadDate":"2013-04-25T21:33:40.938Z","metadata":{"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"}},"md5":"81b1665e9b3019838ad09b4272920f82","id":"5179a133013305b947002c43"},"feed":{"id":"517872cf013305b9470013b9","at":"2013-04-25T00:03:27.080Z"},"groups":["public"],"msg":"Today we are pleased to hangout with Chris Hexton all the way from Sydney where he teaches us how we can use email to connect with our customers, audience or users of our apps.

Vero works like analytics for your website, allowing you to segment your users and email them based on their actions on your site.  This way you can send them contextual messages at the right time.  Adding this kind of helpful email to your web application is a great way to engage with your audience.

An example email could be sent to loyal repeat customers with a coupon code, or an email sent to someone who hasn't visited the site in over a month to let them know what they've missed.  Each event that triggers an email is a great chance to connect with your customers.

We ask Chris why they've decided to not offer a free version of their product, and can see the focus is on paying customers who already see the value of the product.  Plus we talk a little bit about the business headquarters and the advantages of being in silicon valley, vs being on your home turf.

Chris admits he wishes they'd started blogging earlier, and suggests that others begin with a blog as a way to connect with your audience.  The value of well thought out content really makes a difference over quick and easy blog posts.

We learned a lot from this interview and hope that others find useful ways to stay in touch with your customers via email.  Make sure to thank Chris by checking out http://getvero.com.
Vero http://www.getvero.com/","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":53,"slug":"chris-hexton-ceo-of-vero-teaches-us-how-to-dominate-your-niche-with-lifecycle-emails-from-activation-to-retention-and-referrals","tags":["email","marketing"],"title":"Chris Hexton CEO of Vero teaches us how to dominate your niche with lifecycle emails from activation to retention and referrals ","tweet":{"id":""},"youtube":{"id":"_0fPGV6iAig"},"id":"517872cf013305b9470013b8"},{"at":"2013-04-24T21:40:00.000Z","audio":{"filename":"uploads/Cup52.mp3","contentType":"audio/mp3","length":13279014,"chunkSize":262144,"uploadDate":"2013-04-24T21:41:20.927Z","metadata":{"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"}},"md5":"f87caa4000c38bb2f7ceeb9e427680d2","id":"51785180013305b947000eb8"},"feed":{"id":"5178513b013305b947000e9f","at":"2013-04-24T21:40:11.419Z"},"groups":["public"],"msg":"Today we have another great interview with a Plug and Play Tech Center startup in Sunnyvale, Flashiz.com.

We talk to Nicolas Vilmart and Daniel Chatelain about payments using QR codes and your mobile phone.  They make it easy to transfer money and get paid all from your phone.

Amul asks how being located in Silicon valley has helped the company get started.  Already successful in Luxembourg, Flashiz came to Plug and Play in the U.S. looking for partnerships that can help them scale in this competitive space.  Nicolas suggests that international startups use networks such as Plug and Play to get connected to the resources you need to succeed.

FLASHiZ http://www.flashiz.com/en/","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":52,"slug":"flashiz-with-nicolas-vilmart-and-daniel-chatelain","title":"Nicolas Vilmart and Daniel Chatelain from Flashiz are providing simple mobile payments","tweet":{"id":""},"youtube":{"id":"1MzpmHcpHeI"},"id":"5178513b013305b947000e9e"},{"at":"2013-04-23T21:22:00.000Z","audio":{"filename":"uploads/Cup51_33844.mp3","contentType":"audio/mp3","length":48611193,"chunkSize":262144,"uploadDate":"2013-04-24T07:33:19.719Z","metadata":{"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"}},"md5":"005a42c7399e65e5338b711dac7c6bb0","id":"51778abe82848c706400979f"},"feed":{"id":"5176fb9982848c706400853f","at":"2013-04-23T21:22:33.896Z"},"groups":["public"],"msg":"Today we get to chat with a startup founder who started in Missouri with just an idea.  Wade Foster of Zapier, shares his startup story with us.

Before deciding exactly what to build, they setup landing pages for combinations of services they could support.  This not only started ranking them for their keywords, but also helped find their audience and the most desired solutions for the to-be customers.

Zapier's real success is the incredible demand for solutions to existing problems.  Common business data processes can be manual and expensive.  Meanwhile an automation should exist but needs to be built.  There are forum threads filled with conversations and potential customers needing an import / export function built for common services.  Now you can explore all of the popular solutions.

Wade tells us some of the advantages of being a part of YCombinator include being close to the partnerships they needed with companies like Dropbox and Wufoo.  He tells us how they applied to YC once and failed, plus what it takes to succeed as an applicant.  After six months and nearly 1,000 paying customers later, including other YC companies, Zapier showed traction solving a real problem.

We chat about the space of web services and how by connecting and automating them, we can make work easier and more fun.  Web services like Gmail, Dropbox, Mailchimp, Trello, Basecamp and others are simplifying digital collaboration.  Entrepreneurs and startups should be wise of the best tools and workflows available.

Wade met his co founders through a prior shared interest in music.  Passion and hard work seem to have driven their success.

Amul asks about customer growth and the companies strategy going forward.  Zapier now has a developer platform to assist getting new services on board.  They continue to iterate on their funnel to capture more user and convert them into paying customers.  Wade tells us how they continue to make it easier to setup Zap's and measure the time it takes so they can shorten.  They also segment and email tips and tricks to their users depending on their site usage, which they've open sourced as django-drip.

Thanks to Wade for showing us how we can all use Zapier to make our lives and startups better.

Zapier https://zapier.com/","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":51,"slug":"wade-foster-tells-us-how-zapier-solves-real-cloudtocloud-software-integration-problems","tags":["SaaS","YC"],"title":"Wade Foster tells us how Zapier solves real cloud-to-cloud software integration problems ","tweet":{"id":""},"youtube":{"id":"7K8M_vXc26M"},"id":"5176fb9982848c706400853e"},{"at":"2013-04-22T19:16:00.000Z","audio":{"filename":"uploads/Cup50_34434.mp3","contentType":"audio/mp3","length":43634553,"chunkSize":262144,"uploadDate":"2013-04-22T19:18:56.284Z","metadata":{"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"}},"md5":"f5222ee22d117ab7dac542d1ae95dd7b","id":"51758d1e82848c7064006d4d"},"feed":{"id":"51758c7b82848c7064006d3a","at":"2013-04-22T19:16:11.747Z"},"groups":["public"],"msg":"Have you googled yourself recently?  Qnary helps manage your digital identity and persona for yourself, your startup or brand name.  Most people still underestimate the importance of their information online.  Everything from hiring, dating or funding your startup, starts with a digital background check.  It's necessary to maintain your digital persona and SEO if you want to put your best foot forward.

You connect to your social networks, and Qnary will help you strengthen the connection to your interests via search and content.

Bant and Amber come from a digital media and advertising background that led them to get involved in this space.  They were able to overcome the startup woes of getting early customers by solving a real problem and leveraging existing relationships from years of being in the industry.  So far they've raised almost $1M as an angel round.

We discuss the difference between East and West coast fundraising, putting a perspective on differing focus.  NYC doesn't hesitate to talk profits and business model.  Plus Bant tells us how they used Angel List and find funding online.

Amber tells us how the landscape of brand management is looking as more and more people are taking charge of their identities online.  Staying up to date and current with your profile and being authentic can go a long way.

We find out about tricks of the trade, using new mediums, like Oreo did during the Super Bowl blackout.

Thanks to Bant and Amber for sharing your startup story.

Check out the Qnary beta to protect your online persona and brand.

http://www.qnary.com/
","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":50,"slug":"bant-breen-and-amber-greviskes-from-qnary-explain-your-digital-identity","title":"Bant Breen and Amber Greviskes from Qnary Explain your Digital Identity","tweet":{"id":""},"youtube":{"id":"DNzJYuTgvaE"},"id":"51758c7b82848c7064006d39"},{"at":"2013-04-22T18:33:00.000Z","audio":{"filename":"uploads/Cup49_51453.mp3","contentType":"audio/mp3","length":37411977,"chunkSize":262144,"uploadDate":"2013-04-22T23:56:11.037Z","metadata":{"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"}},"md5":"2875bd791c5a295e5730ab6e6a9f38e1","id":"5175ce1a82848c706400753d"},"avatar":{"at":"2013-06-27T03:04:29.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"7da5f259ad900abbe8b4f2595ca4cf58.jpg","Directory":"/tmp","File Size":"45 kB","File Modification Date/Time":"2013:06:27 03:04:29+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","Exif Byte Order":"Little-endian (Intel, II)","Quality":"63%","XMP Toolkit":"Adobe XMP Core 5.0-c060 61.134777, 2010/02/12-17:32:00","Document ID":"xmp.did:DB07DEACD6F411E28E6EAA50A8A5037A","Instance ID":"xmp.iid:DB07DEABD6F411E28E6EAA50A8A5037A","Creator Tool":"Adobe Photoshop CS5 Macintosh","Derived From Instance ID":"4E5B0C0CC2CF5735A5A5A6CA592D3AD8","Derived From Document ID":"4E5B0C0CC2CF5735A5A5A6CA592D3AD8","DCT Encode Version":"100","APP14 Flags 0":"[14], Encoded with Blend=1 downsampling","APP14 Flags 1":"(none)","Color Transform":"YCbCr","Image Width":"480","Image Height":"270","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:4:4 (1 1)","Image Size":"480x270","":null},"filename":"uploads/Cup49.jpg","groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"},"ref":{"col":"files.files","id":"51cbabbd638d6df05b004520"},"sizes":{"small":{"id":"51cbabbe638d6df05b004527","filename":"images/small/uploads/Cup49.jpg"},"thumb":{"id":"51cbabbe638d6df05b00452d","filename":"images/thumb/uploads/Cup49.jpg"}},"id":"51cbabbd638d6df05b004524","feed":{"id":"51cbabbe638d6df05b004530","at":"2013-06-27T03:04:29.000Z"}},"feed":{"id":"5175826e82848c7064006a0d","at":"2013-04-22T18:33:18.465Z"},"groups":["public"],"msg":"For this cup, we're pleased to have a couple of founders share with us their story of bootstrapping a startup, including it's challenges, successes and failures.

We learn how they attacked the vertical of artists and musicians by reaching out directly to develop customers.  However, feedback and interest doesn't always turn into paying customers.  Jordan and Dan now suggest getting as much feedback as early as possible.

Zillionears tells us how they struggled early on with development, using amazon, and payment processing, learning a lot in the process.

Until someone buys them out, their homepage still serves as a resume, and a badge of honor for the experience they built, including video commercial built with friends.

Thanks again to Jordan and Dan for sharing their ups and downs with us!  We look forward to seeing what they do next.

Zillionears http://www.zillionears.com/","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":49,"slug":"zillionears-jordan-nemrow-and-dan-polaske-share-their-startup-story","title":"Zillionears Jordan Nemrow and Dan Polaske share their failed startup story","tweet":{"id":"326416646250053633"},"youtube":{"id":"VO2HgRzeqJ8"},"id":"5175826e82848c7064006a0c"},{"at":"2013-04-18T19:44:00.000Z","audio":{"filename":"uploads/Cup47FlattrLinusOlsson.mp3","contentType":"audio/mp3","length":59997655,"chunkSize":262144,"uploadDate":"2013-04-18T19:45:51.753Z","metadata":{"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"}},"md5":"07ab9e873fea7234b52d5365cc6740b6","id":"51704d6d82848c70640020a2"},"feed":{"id":"516e6eeb82848c7064000750","at":"2013-04-17T09:44:11.945Z"},"groups":["public"],"msg":"Today we are very pleased to have Linus Olsson, the CEO of Flattr on the show to talk about the how the microdonation service got started over three years ago, recent changes that make it even easier to use, and where to go from here.

We learn how the Pirate Bay's co-founder Peter Sunde's came up with the basic idea for Flattr in the age of the Digg button, and a lack of ways for creative artists to get paid online.

Creators are putting Flattr buttons next to their content all over the web, plus there's a browser extension, but now with social API connections, you can \"like\" to flattr using youtube, and other networks making it even easier to use.

Linus gives us a tour of the site and shows us some of the top content creators who are making use of Flattr, who happen to be podcasters, some even paying the bills!

We chat about the state of donations and micropayment relationships online, in the current landscape of credibility on content sites and feedback mechanisms for liking or loving something.

We're confronted with the idea that today's popular micro payment stores such as the iTunes App Store, charge $0.99 no matter how much you use or don't use the application.  And you have to pay before you even get to use the app.  Instead, why not tie usage to payment?

Linus shares with us how Flattr's unique philosophy has survived many failed micropayment platforms such as Paypal's.  We love that they, \"do what you're supposed to do\", and support open platforms.

The possibilities for Flattr are endless once you start thinking about how you can use their API platform, and tools with modern creative mediums like video games and digital formats.  We encourage everyone to join Flattr and think about ways to use this great platform.

Thanks to Linus for his steadfast courage and inspiration for all us hopeful startup founders and entrepreneurs watching!  We're looking forward to see you in 6 months!

We hope you all enjoy this episode, please leave us feedback so we can make it better.
Flattr http://flattr.com","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":48,"slug":"linus-olsson-ceo-of-flattr-tells-us-how-microdonations-are-changing-the-web-economy","title":"Linus Olsson CEO of Flattr tells us how microdonations are changing the web economy","tweet":{"id":""},"youtube":{"id":"zgJSa0viaQw"},"id":"516e6eeb82848c706400074f"},{"at":"2013-04-16T14:00:00.000Z","audio":{"filename":"uploads/Cup47RyanGranner.mp3","contentType":"audio/mp3","length":31711850,"chunkSize":262144,"uploadDate":"2013-04-17T05:39:39.074Z","metadata":{"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"}},"md5":"50ad01cf159508c7035ac6208cb344f2","id":"516e359ae2a91f8f5d000d42"},"avatar":{"at":"2013-06-26T18:50:21.000Z","exif":{"ExifTool Version Number":"8.60","File Name":"51cc347544e59a07dec151fd16e09fd7.jpg","Directory":"/tmp","File Size":"12 kB","File Modification Date/Time":"2013:06:26 18:50:21+00:00","File Permissions":"rw-r--r--","File Type":"JPEG","MIME Type":"image/jpeg","JFIF Version":"1.01","Resolution Unit":"None","X Resolution":"1","Y Resolution":"1","Image Width":"480","Image Height":"360","Encoding Process":"Baseline DCT, Huffman coding","Bits Per Sample":"8","Color Components":"3","Y Cb Cr Sub Sampling":"YCbCr4:2:0 (2 2)","Image Size":"480x360","":null},"filename":"uploads/Cup47.jpg","groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"},"ref":{"col":"files.files","id":"51cb37ed638d6df05b001b1e"},"sizes":{"small":{"id":"51cb37ee638d6df05b001b23","filename":"images/small/uploads/Cup47.jpg"},"thumb":{"id":"51cb37ee638d6df05b001b29","filename":"images/thumb/uploads/Cup47.jpg"}},"id":"51cb37ed638d6df05b001b21","feed":{"id":"51cb37ee638d6df05b001b2c","at":"2013-06-26T18:50:21.000Z"}},"groups":["public"],"msg":"For this special cup, Jeff and Amul interview Ryan Granner, Founder of LetMeHearYa.com.  He shares with us how he moved to Los Angeles and started his company out of a local coworking office.

Ryan outsourced the development of his product, using bootstrap funding with friends and family support.  Now there are over 200 broadcasters commentating sporting events, ranging from MLB, NBA, NHL to MMA, Golf and Cricket.  Conversations can range from funny to friendly, and talk about fantasy, Vegas, or whatever you want.

We can all learn from Ryan's progress and dedication to his startup.  Everyone following internet startups who loves sports should check it out.
 
LetMeHearYa.com http://www.letmehearya.com/","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":47,"slug":"ryan-granner-founder-of-letmehearya-is-changing-the-way-you-watch-the-big-game","title":"Ryan Granner Founder of LetMeHearYa is changing the way you watch the big game","tweet":{"id":"324612992140472321"},"wistia":{"id":"kwu4p1keue"},"youtube":{"id":"zVNfHpXdyhA"},"id":"516caa17ff2de0e53600792b"},{"at":"2013-04-15T20:48:00.000Z","audio":{"filename":"uploads/Cup45.mp3","contentType":"audio/mp3","length":25544444,"chunkSize":262144,"uploadDate":"2013-04-16T07:17:05.234Z","metadata":{"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"}},"md5":"0960f9a555212ce1a51561575b0a4745","id":"516cfaf0972500e6260004d0"},"groups":["public"],"msg":"Today Amul and Jeff are back on schedule from their week on the road in Silicon Valley!  They bring back with them wisdom and knowledge from the ad-tech conference and the local startups to be shared throughout the week.  We start this week by talking about the swath of one star Facebook Home reviews in the Google Play store.  Then we review a web startup for crowd funding child adoption, and an internet startup to simplify your recurring billing.

adopt together http://adopttogether.org/
RERUN http://www.rerunapp.com/","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":45,"slug":"internet-startup-show-cup-45","title":"Back from Silicon Valley","youtube":{"id":"saxG4MznSsg"},"id":"516c679fff2de0e536006d3b"},{"at":"2013-04-06T21:49:00.000Z","audio":{"filename":"uploads/Cup44.mp3","contentType":"audio/mp3","length":21583863,"chunkSize":262144,"uploadDate":"2013-04-06T22:22:47.691Z","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"md5":"511df27b1a455a739de582f55d8ac11d","id":"5160a037881fe7af04002b48"},"groups":["public"],"msg":"Today in startup culture, Amul and Jeff chat about the upcoming ad-tech conference in San Francisco, the startup scene in Los Angeles, and look at an alternative calendar app for your iPhone.
represent.la http://represent.la/
Sunrise http://www.sunrise.am/","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":44,"slug":"internet-startup-show-cup-44","title":"Internet Startup Show Cup #44","youtube":{"id":"MpOwno_IE0E"},"id":"5160986f881fe7af040028f0"},{"at":"2013-04-05T19:50:00.000Z","audio":{"filename":"uploads/Cup43_96327.mp3","contentType":"audio/mp3","length":21359837,"chunkSize":262144,"uploadDate":"2013-04-05T19:53:43.568Z","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"md5":"9140cb6e11baa647c62e18aa0018ce8e","id":"515f2bc6881fe7af04000d62"},"feed":{"id":"515f2af0881fe7af04000c9b","at":"2013-04-05T19:50:08.127Z"},"groups":["public"],"msg":"Today Amul and Jeff talk about the Facebook phone news and the landscape of mobile software & hardware ecosystems.

We review an email based lead generation & management software, and an upcoming empowered community support software.
Vero http://www.getvero.com/
Awesomatic http://www.awesomatic.com/","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":43,"slug":"internet-startup-show-cup-43","title":"Internet Startup Show Cup #43","youtube":{"id":"-h-rqaLJDX0"},"id":"515f2af0881fe7af04000c9a"},{"at":"2013-04-04T01:55:00.000Z","audio":{"filename":"uploads/Cup42.mp3","contentType":"audio/mp3","length":32677753,"chunkSize":262144,"uploadDate":"2013-04-04T02:02:30.868Z","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"md5":"bbc35a2155cff86af792e24cccba1b91","id":"515cdf35f0973bea640016ef"},"feed":{"id":"515cdda1f0973bea640015bc","at":"2013-04-04T01:55:45.579Z"},"groups":["public"],"msg":"Today in startup news, Amul and Jeff talk about the BitCoin breakout above $1B and what it all means.

Plus we review a social network for fashion with a sleek user interface, and a social network for goals.

Material Wrld http://www.materialwrld.com/
alive https://www.alive.do/","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":42,"slug":"internet-startup-show-cup-42","title":"Internet Startup Show Cup #42","youtube":{"id":"V5Iqpu7wCdM"},"id":"515cdda1f0973bea640015bb"},{"at":"2013-04-02T21:56:00.000Z","audio":{"filename":"uploads/Cup41.mp3","contentType":"audio/mp3","length":62651278,"chunkSize":262144,"uploadDate":"2013-04-03T07:36:58.376Z","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"md5":"050e80e84fd3438e3cdf3a0bd6ef21af","id":"515bdc18f0973bea640000a2"},"feed":{"id":"515b5413b29bb82a2d001c26","at":"2013-04-02T21:56:35.967Z"},"groups":["public"],"msg":"Today we interview Max Teitelbaum co-founder of WhatRunsWhere, an online tool for competitive intelligence in the digital advertising space (banners and text ads). If you're a startup you know that your capital resources must be kept lean and focused on conversions, tools like http://www.whatrunswhere.com help facilitate that goal.

Watch as Max shows examples of how businesses & startups can learn from advertisers that are already succeeding.

Tell us what you think about these startups and others from our site http://smokinghotcoffee.com where you can also subscribe to our podcast and blog.

Internet startups reviewed daily - we cover User Interface, Design, Marketing, and Culture of Startups.
","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":41,"slug":"internet-startup-show-cup-41-whatrunswhere-max-teitelbaum","title":"Internet Startup Show Cup #41","youtube":{"id":"Hf104CIM-n4"},"id":"515b5413b29bb82a2d001c25"},{"at":"2013-04-01T23:50:00.000Z","audio":{"filename":"uploads/Cup40.mp3","contentType":"audio/mp3","length":23516506,"chunkSize":262144,"uploadDate":"2013-04-02T00:02:43.558Z","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"md5":"f9dd6a5dc82b50f5236108607acf8537","id":"515a2022e726e2cf0e009c78"},"feed":{"id":"515a1d38e726e2cf0e009af0","at":"2013-04-01T23:50:16.424Z"},"groups":["public"],"msg":"This April fools Youtube has an elaborate joke for us, or do they?  We're the next contestant on... The Price is YouTube.

For our big 40, Amul and Jeff review two hot internet startups.  They discuss the power of email marketing and ways to capture and convert customers online, and a peer-to-peer live streaming platform combating the high cost of streaming video online.

Tell us what you think about these startups and others from our site http://smokinghotcoffee.com where you can also subscribe to our podcast and blog.


BitTorrent Live http://live.bittorrent.com/
drip http://www.getdrip.com/
","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":40,"slug":"internet-startup-show-cup-40","title":"Internet Startup Show Cup #40","youtube":{"id":"sLLz_z5NY8s"},"id":"515a1d38e726e2cf0e009aef"},{"at":"2013-03-29T22:38:00.000Z","audio":{"filename":"uploads/Cup39.mp3","contentType":"audio/mp3","length":20975732,"chunkSize":262144,"uploadDate":"2013-03-29T23:09:42.207Z","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"md5":"5107738ee95b3195e0471a84519c32df","id":"51561f35e726e2cf0e006b1f"},"feed":{"id":"515617f3e726e2cf0e006964","at":"2013-03-29T22:38:43.182Z"},"groups":["public"],"msg":"Today @Amul_Patel and @Comster talk about the recent DDoS SPAM in the news.  We review a mobile site generator and discuss our philosophy on the mobile web, and look at a new startup news feeder.

Floaty http://floaty.co/
WiseRadar http://www.wiseradar.com/","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":39,"slug":"internet-startup-show-cup-39","title":"Internet Startup Show Cup #39","youtube":{"id":"ifLr-RkPjns"},"id":"515617f3e726e2cf0e006963"},{"at":"2013-03-28T21:44:00.000Z","audio":{"filename":"uploads/Cup38.mp3","contentType":"audio/mp3","length":23380669,"chunkSize":262144,"uploadDate":"2013-03-29T22:22:44.066Z","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"md5":"bf82eb68842964bb7663fb9c28271c11","id":"51561433e726e2cf0e006752"},"feed":{"id":"5154b9c5e726e2cf0e004b43","at":"2013-03-28T21:44:37.288Z"},"groups":["public"],"msg":"In this cup Amul and Jeff chat about demo videos, website & app training software, and look through a long list of startups in New York.


Grovo http://www.grovo.com/welcome/2
Made in NY http://nytm.org/made-in-nyc","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":38,"slug":"internet-startup-show-cup-38","title":"Internet Startup Show Cup #38","youtube":{"id":"hAevNg5NlWE"},"id":"5154b9c5e726e2cf0e004b42"},{"at":"2013-03-27T23:03:00.000Z","audio":{"filename":"uploads/Cup37.mp3","contentType":"audio/mp3","length":38766165,"chunkSize":262144,"uploadDate":"2013-03-28T03:19:24.369Z","metadata":{"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"}},"md5":"67c86dd190f63669db594fc3b83baec6","id":"5153b6bae726e2cf0e003216"},"feed":{"id":"51537ac3e726e2cf0e002865","at":"2013-03-27T23:03:31.204Z"},"groups":["public"],"msg":"For this cup we have a special interview with MixRank.  We get a demo of the product and ask questions about how we can use it in our case.  We learn about the product roadmap and are excited to see more in the future.

MixRank http://mixrank.com/","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":37,"slug":"internet-startup-show-cup-37","title":"Internet Startup Show Cup #37","youtube":{"id":"Loae-ZOvZMU"},"id":"51537ac3e726e2cf0e002864"},{"at":"2013-03-27T23:00:00.000Z","audio":{"filename":"uploads/Cup36_45204.mp3","contentType":"audio/mp3","length":19993946,"chunkSize":262144,"uploadDate":"2013-03-27T23:03:37.358Z","metadata":{"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"}},"md5":"f00bb4227bc0f66e504b8852bc2118f6","id":"51537ac8e726e2cf0e00286a"},"feed":{"id":"51537a09e726e2cf0e002852","at":"2013-03-27T23:00:25.001Z"},"groups":["public"],"msg":"Today @Amul_Patel and @Comster talk about the latest news about spying on Google Mail in real-time.  We review a service to add interactive captions to your videos, and an iPad app to get your children reading more.

zaption http://www.zaption.com/
Bookboard http://bookboard.com/index/?utm_expid=56195422-0","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":36,"slug":"internet-startup-show-cup-36","title":"Internet Startup Show Cup #36","youtube":{"id":"88VKtkwuv-k"},"id":"51537a09e726e2cf0e002851"},{"at":"2013-03-26T23:25:00.000Z","audio":{"filename":"uploads/Cup35.mp3","contentType":"audio/mp3","length":29259683,"chunkSize":262144,"uploadDate":"2013-03-27T19:12:37.707Z","metadata":{"groups":["public"],"owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"}},"md5":"4499c05b66c77a56d774d84ba659e71b","id":"515344a4e726e2cf0e001c69"},"feed":{"id":"51522e78e726e2cf0e000c58","at":"2013-03-26T23:25:44.650Z"},"groups":["public"],"msg":"Today @Amul_Patel and @Comster talk about the Google Reader Shutdown announcement that brought out the fans and hackers, inspiring Jeff to build WeFav.  Then we review a video editing app for iPhone and iPad as well as a food photo diet app using the pinterest feed format.

myeatbox.com http://www.myeatbox.com/
Givit http://www.givit.com/","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":35,"slug":"internet-startup-show-cup-35","title":"Internet Startup Show Cup #35","youtube":{"id":"baNEe9FdX20"},"id":"51522e78e726e2cf0e000c57"},{"at":"2013-03-14T19:20:00.000Z","audio":{"filename":"uploads/Cup34_17227.mp3","contentType":"audio/mp3","length":24786684,"chunkSize":262144,"uploadDate":"2013-03-14T19:22:14.160Z","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"md5":"d5b1445f80e19d1791c09630c5dbabcf","id":"51422365572dbedb6a001a0e"},"feed":{"id":"51422308572dbedb6a001a07","at":"2013-03-14T19:20:40.399Z"},"groups":["public"],"msg":"Today @Amul_Patel and @Comster rage with @kOnk15 over useless ATM receipts and usability on a large scale.  We discuss Google's recent privacy concerns and settlement with the government and how it might affect us.

Our first review is a web service to help you corral your other web services using a simple wizard to build triggers and automation between web apps & services.  Second up is a great looking real-time wiki!

zapier https://zapier.com
document.ly http://www.document.ly/","owner":{"id":"4fb335019e04553423000007","name":"jeff"},"seq":34,"slug":"internet-startup-show-cup-34","title":"Internet Startup Show Cup #34","youtube":{"id":"MFfSXq6pQFs"},"id":"51422308572dbedb6a001a06"},{"at":"2013-03-13T19:19:00.000Z","audio":{"filename":"uploads/Cup33.mp3","contentType":"audio/mp3","length":15863673,"chunkSize":262144,"uploadDate":"2013-03-13T20:32:43.460Z","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"md5":"fd55b79432c5b87567662cd60cc7c78d","id":"5140e26b84cee61a10005688"},"feed":{"id":"5140d15884cee61a1000338d","at":"2013-03-13T19:19:52.182Z"},"groups":["public"],"msg":"Today @Comster and @Amul_Patel briefly discuss the show's youtube numbers and review a couple of great startups.  First up is a sensor for your work and living space to keep you running efficiently, and we cover a new customer relation management sales tool with fresh blood.

We talk about internet startups in 16mins covering user interface, design, marketing, and startup culture.  If you have a startup, web site or anything else that you'd like to see on the show, let us know.


CubeSensors http://cubesensors.com/
Close.io http://close.io/
zapier https://zapier.com","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":33,"slug":"internet-startup-show-cup-33","title":"Internet Startup Show Cup #33","youtube":{"id":"x162lLmnZKM"},"id":"5140d15884cee61a1000338c"},{"at":"2013-03-08T22:30:00.000Z","audio":{"filename":"uploads/Cup32.mp3","contentType":"audio/mp3","length":22557708,"chunkSize":262144,"uploadDate":"2013-03-11T21:22:32.304Z","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"md5":"a06d57ae246c805dffd8db6179e737c0","id":"513e4b1722d8d5b456003aea"},"feed":{"id":"513a669e22d8d5b4560016cc","at":"2013-03-08T22:30:54.162Z"},"groups":["public"],"msg":"Today @Comster and @Amul_Patel talk about Google's settlement with the U.S. Attorney General over wifi spying.  We review a site for peer collaborative critiques & e-learning series for digital creators.
We discuss Internet startups in 23mins - covering User Interface, Design, Marketing, and Culture of Startups.

Hunie http://hunie.co/
CreatorUp! https://creatorup.com","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":32,"slug":"internet-startup-show-cup-32","title":"Internet Startup Show Cup #32","youtube":{"id":"8C8f1R78Bko"},"id":"513a669e22d8d5b4560016cb"},{"at":"2013-03-08T02:45:00.000Z","audio":{"filename":"uploads/Cup31.mp3","contentType":"audio/mp3","length":18668179,"chunkSize":262144,"uploadDate":"2013-03-08T04:17:49.811Z","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"md5":"7bffd56bf0ca16c476d712906ff88172","id":"5139666d22d8d5b4560007ee"},"feed":{"id":"513950df22d8d5b456000698","at":"2013-03-08T02:45:51.216Z"},"groups":["public"],"msg":"Today we talk about Facebook overwhelming my news feed with news about their news feed.  Then we review a hopeful mesh wireless network and portfolios for programmers.

Open Garden http://opengarden.com
coderbits https://coderbits.com

@Comster and @Amul_Patel are back with cup #31 of Smoking Hot Coffee!

Internet startups in 20mins - we cover User Interface, Design, Marketing, and Culture of Startups.
","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":31,"slug":"internet-startup-show-cup-31","title":"Internet Startup Show Cup #31","youtube":{"id":"io7F9jdJwCk"},"id":"513950df22d8d5b456000697"},{"at":"2013-03-07T06:52:00.000Z","audio":{"filename":"uploads/Cup30.mp3","contentType":"audio/mp3","length":16806589,"chunkSize":262144,"uploadDate":"2013-03-07T06:54:34.878Z","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"md5":"832b5afd64fd76ab7bb86d1f9356f60b","id":"513839aa6f3cddef6f006871"},"feed":{"id":"513839176f3cddef6f006722","at":"2013-03-07T06:52:07.602Z"},"groups":["public"],"msg":"@Comster and @Amul_Patel are back with cup #30 of Smoking Hot Coffee!

Internet startups in 17mins - we cover User Interface, Design, Marketing, and Culture of Startups.

We start today with news from TweetDeck via Posterous which is sad for Twitter developers.  We review an online password management system and legal advice online.  Plus we start our segment Hackers Paradise with news from Google regarding National Security Letters it has received over the past years.

Bitium https://www.bitium.com/
LawKick http://lawkick.com
","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":30,"slug":"internet-startup-show-cup-30","title":"Internet Startup Show Cup #30","youtube":{"id":"PsMaZTZ0FCk"},"id":"513839176f3cddef6f006721"},{"at":"2013-03-05T20:08:00.000Z","audio":{"filename":"uploads/Cup29.mp3","contentType":"audio/mp3","length":16976699,"chunkSize":262144,"uploadDate":"2013-03-06T22:48:45.825Z","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"md5":"588c7a44c2638aad89efcb57d983278c","id":"5137c7cd6f3cddef6f005d82"},"feed":{"id":"513650c34d28b1de29004394","at":"2013-03-05T20:08:35.809Z"},"groups":["public"],"msg":"@Comster and @Amul_Patel are back with cup #29 of Smoking Hot Coffee!

Internet startups in 18mins - we cover User Interface, Design, Marketing, and Culture of Startups.

Today we talk about the Evernote security breach and what it means for you.  Plus we review an alumni crowd funding site, and an interactive billboard network.

AlumniFunder http://www.alumnifunder.com

Enplug http://enplug.com/","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":29,"slug":"internet-startup-show-cup-29","title":"Internet Startup Show Cup #29","youtube":{"id":"S1K9vs6-2sI"},"id":"513650c34d28b1de29004393"},{"at":"2013-03-05T00:10:00.000Z","audio":{"filename":"uploads/Cup28.mp3","contentType":"audio/mp3","length":20001469,"chunkSize":262144,"uploadDate":"2013-03-05T20:07:53.577Z","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"md5":"418099d793acd39414a203f0074e8fbb","id":"513650984d28b1de29004326"},"feed":{"id":"513538124d28b1de29003330","at":"2013-03-05T00:10:58.118Z"},"groups":["public"],"msg":"@Comster and @Amul_Patel are back with cup #28 of Smoking Hot Coffee!

Internet startups in 20mins - we cover User Interface, Design, Marketing, and Culture of Startups.

Today we talk about Fab's auto opt out email campaign, a Q&A site to help solve your problems, and browser technology to render as 40-60fps on desktop and mobile.

Discobo http://www.discobo.com/

famo.us http://www.famo.us/","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":28,"slug":"internet-startup-show-cup-28","title":"Internet Startup Show Cup #28","youtube":{"id":"YzgkUxHClMI"},"id":"513538124d28b1de2900332f"},{"at":"2013-03-01T21:25:00.000Z","audio":{"filename":"uploads/Cup27.mp3","contentType":"audio/mp3","length":19739409,"chunkSize":262144,"uploadDate":"2013-03-05T01:47:20.401Z","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"md5":"f375ce6308e03db0b3e69fae32083e0e","id":"51354ea74d28b1de29003658"},"feed":{"id":"51311cb1211855a16a000ff1","at":"2013-03-01T21:25:05.593Z"},"groups":["public"],"msg":"@Comster and @Amul_Patel are back with cup #27 of Smoking Hot Coffee!

Internet startups in 20mins - we cover User Interface, Design, Marketing, and Culture of Startups.

Today we chat about the ISP crackdown on your peer to peer file sharing.  We review a tool to help you retain your audience and web users with intelligence, and an online marketplace for fine art.

Make sure to subscribe to our channel, iTunes podcast, via Stitcher and more from http://SmokingHotCoffee.com/ 

7:30 userfox https://www.userfox.com/

12:10 Artsy http://artsy.net
","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":27,"slug":"internet-startup-show-cup-27","title":"Internet Startup Show Cup #27","youtube":{"id":"jqwIsZtbgZs"},"id":"51311cb1211855a16a000ff0"},{"at":"2013-03-01T03:52:00.000Z","audio":{"filename":"uploads/Cup26.mp3","contentType":"audio/mp3","length":24381682,"chunkSize":262144,"uploadDate":"2013-03-01T21:26:59.779Z","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"md5":"df0daecee0819968cdabe131b8aabac4","id":"51311d23211855a16a000ffd"},"feed":{"id":"513025e6211855a16a000440","at":"2013-03-01T03:52:06.065Z"},"groups":["public"],"msg":"@Comster and @Amul_Patel are back with cup #26 of Smoking Hot Coffee!

Internet startups in 25mins - we cover User Interface, Design, Marketing, and Culture of Startups.

Today we discuss the humorous departure of Groupon's CEO Andrew Mason.  We review another language learning site that immurses you through news, and we cover a great community site for 3D modeling.

We're also now available via Stitcher!

Nulu http://www.nulu.com
Verold http://verold.com","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":26,"slug":"internet-startup-show-cup-26","title":"Internet Startup Show Cup #26","youtube":{"id":"z5TIlQI481k"},"id":"513025e6211855a16a00043f"},{"at":"2013-02-27T23:40:00.000Z","audio":{"filename":"uploads/Cup25.mp3","contentType":"audio/mp3","length":14980108,"chunkSize":262144,"uploadDate":"2013-02-28T02:51:48.590Z","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"md5":"b23e04dfdeca6c4093ec616d214fac05","id":"512ec6445ffde2892b000a80"},"feed":{"id":"512e99715ffde2892b0005ae","at":"2013-02-27T23:40:33.202Z"},"groups":["public"],"msg":"@Comster and @Amul_Patel are back with cup #25 of Smoking Hot Coffee!

Internet startups in 15mins - we cover User Interface, Design, Marketing, and Culture of Startups.

Today we cover the introduction of CODE.ORG to promote education of programming, micro donations for creatives and e-learning 1-on-1 tutorials for programming. 

Flattr http://flattr.com
Beginner.org http://beginner.org","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":25,"slug":"internet-startup-show-cup-25","title":"Internet Startup Show Cup #25","youtube":{"id":"MxdN2GeUWVM"},"id":"512e99715ffde2892b0005ad"},{"at":"2013-02-27T00:17:00.000Z","audio":{"filename":"uploads/cup24.mp3","contentType":"audio/mp3","length":24884486,"chunkSize":262144,"uploadDate":"2013-02-27T05:43:19.718Z","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"md5":"0aa66d2308ecfb00005d21f3ab770b3f","id":"512d9cf6ee798d9e0f00e694"},"feed":{"id":"512d5099ee798d9e0f00dfa4","at":"2013-02-27T00:17:29.853Z"},"groups":["public"],"msg":"@Comster and @Amul_Patel are back with cup #24 of Smoking Hot Coffee!

Internet startups in 30mins - we cover User Interface, Design, Marketing, and Culture of Startups.

Today we cover the news that Yahoo! is bringing remote workers back to the office and review a couple of startups.
500px http://500px.com/
citibuddies http://citibuddies.com/

","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":24,"slug":"internet-startup-show-cup-24","title":"Internet Startup Show Cup #24","youtube":{"id":"vcr0zfJndsY"},"id":"512d5099ee798d9e0f00dfa3"},{"at":"2013-02-25T23:51:00.000Z","audio":{"filename":"uploads/Cup23.mp3","contentType":"audio/mp3","length":18611755,"chunkSize":262144,"uploadDate":"2013-02-26T05:37:11.769Z","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"md5":"92aeb64867fd60d544763b8f70c78f84","id":"512c4a07ee798d9e0f00ce4c"},"feed":{"id":"512bf8e6ee798d9e0f00c84b","at":"2013-02-25T23:51:02.249Z"},"groups":["public"],"msg":"@Comster and @Amul_Patel are back with cup #23 of Smoking Hot Coffee!

Internet startups in 20mins - we cover User Interface, Design, Marketing, and Culture of Startups.

Today we talk about testing an abbreviated show format, starting this week.  Let us know how you like to enjoy your \"cup of coffee\" so that we can fit your busy schedule.

Startups we cover today are both crowd marketplaces for group ownership, and group scientific fundraising.

Microryza https://www.microryza.com/
OwnMutually http://ownmutually.com/","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":23,"slug":"internet-startup-show-cup-23","title":"Internet Startup Show Cup #23","video":{"filename":"uploads/Cup23.mp4","contentType":"video/mp4","length":248191122,"chunkSize":262144,"uploadDate":"2013-02-26T05:49:49.113Z","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"md5":"243c1a73fecbabb3b6a402d5262244f4","id":"512c4cf3ee798d9e0f00cf39"},"youtube":{"id":"nqoFwYMWvus"},"id":"512bf8e6ee798d9e0f00c84a"},{"at":"2013-02-19T02:08:00.000Z","audio":{"filename":"uploads/Cup18.mp3","contentType":"audio/mp3","length":27597877,"chunkSize":262144,"uploadDate":"2013-02-19T19:56:49.572Z","metadata":{"groups":["public"],"owner":{"id":"4fb335019e04553423000007","name":"jeff"}},"md5":"8f8e63a8cd539ef86b6481fa4eade853","id":"5123d900ae82707c710012a5"},"feed":{"id":"5122de811552e0875a00099b","at":"2013-02-19T02:08:01.616Z"},"groups":["public"],"msg":"@Comster and @Amul_Patel are back with cup #18 of Smoking Hot Coffee!  We chat about mobile sharing apps, lean product management, cause fundraising, plus social networks local and private.

Today we try out a new recording method and enhanced production process.  Thank you for bearing with us!

Startups we cover in this episode:

flayvr http://www.flayvr.com
blossom https://www.blossom.io
rally https://rally.org
CYPOP http://www.cypop.com/
Nextdoor https://nextdoor.com/


","owner":{"id":"4fbad10c68afe9832e0000ac","name":"smokinghotcoffee"},"seq":18,"slug":"internet-startup-show-cup-18","title":"Internet Startup Show Cup #18","youtube":{"id":"NFG5e3LJQ-I"},"id":"5122de811552e0875a00099a"}]